Profile: China Finance Online Co. Limited (JRJC.O)

China Finance Online Co. Limited (CFO Hong Kong), incorporated in November 1998, provides online financial and listed company data and information in China. The Company operates in two operating segments: online financial data subscription service and other related services, and brokerage service. The Company offers subscription-based services on a single information platform that integrates data and information from multiple sources with features and functions, such as data and information search, retrieval, delivery, storage and analysis. The Company delivers these features and functions using software tools that it has developed, which it refers to as research tools. During the year ended December 31, 2008, the Company acquired three VIEs, CFO Zhongcheng, CFO Huifu and CFO Newrand.

The Company's research tools combine financial analysis tools that permit users to calculate and analyze quantitatively financial data; current and historical financial data and information for China’s listed company stocks, bonds and mutual funds; categorized news and research reports, and online forums and bulletin boards. The Company collects, processs and, through its research tools and its Website content, provides to its subscribers financial analysis tools, real-time and historical data, news, research reports and online forums in one integrated information platform, allowing them to make informed investment decisions with respect to all of China’s listed company stocks, bonds and mutual funds according to specifications and analyses determined by them.

The Company also offers its subscribers detailed historical data and information on listed companies, mutual funds and bonds. This information is available for its subscribers to download from its Website and is available on compact diskettes but are not accessible to general viewers. It collects historical data and information, process this information and, through its research tools, allow its subscribers to retrieve critical data and information they select. Its news feature allows users to search and view breaking economic and financial news and information from China and around the world.

The Company’s service offerings permit users to subscribe to several of the service packages that it offers. These offerings are divided into three categories: Securities Market Information, Technical Analysis, and Fundamental Analysis. Each service package contains one or more research tools. The Company’s service offerings can be accessed using its research tools and through its Websites at www.jrj.com or www.stockstar.com.