Profile: Ku6 Media Co., Ltd. (KUTV.O)
7 Mar 2014
Ku6 Media Co., Ltd. is an online video company in China. Through its online brand Ku6 and its online video Website www.ku6.com, the Company provides video information services and entertainment to viewers in China. As an online video portal, www.ku6.com offers news, reports and interactive entertainment programs and also provides a video platform for video-sharing and watching user generated content (UGC). The Company’s online video content includes news, comedies, Channel V music videos, games, micro movies and sub-channels, such as entertainment, sports, finance, fashion, technology, automobile, education and others. The Company also provides an online platform that allows users to share comments on videos. . As of December 31, 2012, its content library had more than 53 million video clips.
The Company focuses on short-form videos. Users can access its Website for short-form videos, including hot news and reports, first-hand information and entertainment videos, which can be provided by users or our content partners or produced in-house. The Company also provides users navigate its database and find videos by creating indices and interest-based video channels, such as ent.ku6.com for entertainment and sports.ku6.com for sports. It also provides social features, such as community Web pages and video sharing and commenting tools. It also offers a search history for frequent visitors to help them locate recently viewed video clips. It presents a chat box alongside videos so that users viewing the same video at the same time can have live, online chats. The Company’s users can download its P2P software upload speed and install a Ku6 application on their computer desktops or third generation (3G) mobile phones, which allows users to use one-step personal computer/ mobile application to shoot and upload video clips.
Users can use their mobile phones to watch a number of videos on ku6.com through compatible Web browsers. For iPhones and Android devices, users may also install the mobile version of its Ku6 application, Ku6 Show, which allows them to view video clips on its Website online and offline, and to shoot and upload video clips onto its Website on the go. Its Channel V application caters users with music videos. The Company has also cooperated with Shanda Innovations and developed a microfilm application, Micro Cool, which provides a mobile community platform for video sharing and focuses on short videos of not more than thirty seconds. Once installed, this application connects mobile devices to its mobile community platform and supports video shooting, editing, uploading and sharing.
User-Generated Content (UGC)
The Company’s Website allows Internet users to easily upload, watch and share UGC video clips. It offers creative talents, particularly the younger Chinese generation, channels for artistic expression outside the traditional mainstream content formats such as television. Its UGC has experienced rapid growth in terms of the number of users who upload video clips, the number and varieties of video clips uploaded every day, and the number of daily video views. During the year ended December 31, 2012, the Company delivered an average of over 50,000 new UGC video clips each day covering a range of subject matters from entertainment to news, comedies, sports, finance, fashion and beyond. UGC is well embraced by Internet users, particularly young Internet users, given its sharing and interactive qualities.
In-house Developed Content
The Company’s content includes in-house developed content that it produce from time to time, such as online talk shows, celebrity interviews and reality shows to its viewers. The Company selects the types of content to be produced generally based on its assessment of users’ preferences and information gathered by the Company from analyzing user data collected through its video platform.
The Company has ceased purchasing copyrights of movies and television dramas from professional studios and their distributors. Previously purchased movies and television drama shown on ku6.com through the end of their license periods.
The Company competes with SINA Corporation, Baidu, Inc., Sohu.com Inc., Tencent Holdings Limited, NetEase.com, Inc., CCTV, Phoenix Satellite TV, Hunan Satellite TV, YouTube and Hulu.
Ku6 Media Co., Ltd.
Ku6 Net, Zhengtongchuangyi Centr
No.18, Xibahe, North Third Ring
BEIJING BEJ 100028