Profile: Martha Stewart Living Omnimedia Inc (MSO)

MSO on New York Consolidated

4.36USD
18 Dec 2014
Price Change (% chg)

-- (--)
Prev Close
$4.36
Open
--
Day's High
--
Day's Low
--
Volume
--
Avg. Vol
164,894
52-wk High
$5.50
52-wk Low
$3.40

Search Stocks

Martha Stewart Living Omnimedia, Inc. (MSO), incorporated on May 7, 1996, is an integrated media and merchandising company providing consumers with lifestyle content and products. The Company operates in three segments: Publishing, Broadcasting, Merchandising, Publishing and Broadcasting. The media and merchandise it creates generally consists of cooking and entertaining, holiday and celebrations, crafts, home, weddings, organizing, office products and accessories, gardening and outdoor living, and pets (grooming, apparel, feeding and health). In December 2012, the Company ceased its Everyday Food publication. In January 2013, the Company discontinued publication of Whole Living.

Publishing

During the year ended December 31, 2012, the Company’s Publishing segment accounted for 62% of its total revenues, consisting of operations related to magazine and book publishing and digital distribution, principally through its marthastewart.com. Revenues from magazine and digital advertising represented approximately 63% of the segment’s revenues during 2012, while circulation revenues represented approximately 34% of the segment’s revenues. As of December 31, 2012, the Company’s Everyday Food publication is being issued as an occasional insert to Martha Stewart Living subscribers.

Martha Stewart Living, its flagship magazine, is the foundation of its publishing business. The Company As of December 31, 2012, it published Martha Stewart Living on a monthly basis with a rate base of 2.05 million. The magazine primarily focused to the college-educated woman between the ages of 25 and 54 who owns her residence. Martha Stewart Living offers lifestyle ideas. Martha Stewart Weddings, a quarterly publication, targets the upscale bride and serves. Martha Stewart Weddings is distributed primarily through newsstands.

Martha Stewart Living, its flagship magazine, is the foundation of its publishing business. The Company As of December 31, 2012, it published Martha Stewart Living on a monthly basis with a rate base of 2.05 million. The magazine primarily focused to the college-educated woman between the ages of 25 and 54 who owns her residence. Martha Stewart Living offers lifestyle ideas. Martha Stewart Weddings, a quarterly publication, targets the upscale bride and serves. Martha Stewart Weddings is distributed primarily through newsstands.

The marthastewart.com Website is its digital properties, offering a range of continually updated articles, recipes and videos developed from several Martha Stewart brands, including its magazine properties. The Website provides several lifestyle categories: food, entertaining, holidays, home and garden, crafts and pets. The Website also serves as a gateway to its other properties, including marthastewartweddings.com and emerils.com. The Company produces digital editions available through Barnes & Noble's Nook, Amazon's Kindle Fire and through the Zinio platform. During 2012, it built a custom storefront in Apple's iTunes, which allows it to sell subscriptions and single copies of its magazines, only for Apple's iPad products. The Company produces iPad versions of Martha Stewart Living and Martha Stewart Weddings, the latter of which was launched during 2012. During 2012, it launched the Craft Studio app available on Apple iTunes.

Merchandising

The Merchandising segment consists of the Company’s operations related to the design and branding of merchandise and related collateral and packaging materials that are distributed by its retail and manufacturing partners in exchange for royalty income. The Company’s merchandising segment contributed 29% of its total revenues during 2012. The segment consists of operations related to the design of merchandise and related packaging, collateral and advertising materials, and the licensing of various trademarks, in connection with retail programs conducted through a number of retailers and manufacturers. The Company’s Martha Stewart Living program at The Home Depot is available at all of The Home Depot’s stores in the United States and Canada, as well as on www.homedepot.com and Home Decorators Collection catalog, online and retail stores. The Martha Stewart Living program at The Home Depot consists of a range of home decor, paint, storage and organization products, outdoor furniture, window treatments, kitchen cabinetry, countertops, carpet and seasonal holiday decor.

The Company’s Martha Stewart Collection at Macy’s is available at the approximately 650 Macy’s stores in the United States that offer home products, as well on www.macys.com. The Martha Stewart Collection line consists of a range of home goods, including bed and bath textiles, house wares, food preparation and other kitchen items, tabletop and holiday decorating items. Martha Stewart Crafts, a paper-based crafting program, consists of tools, embellishments, paper/albums, and other seasonal products. Martha Stewart Pets line consists of a range of pet accessories, including apparel, collars, leashes, bedding, grooming supplies and toys. The Martha Stewart Home Office line is sold at Staples in the United States and United Kingdom, on www.staples.com, and at Officeworks in Australia. The line consists of a range of home office products, including surface organization, journals, portable filing, pantry organization and the line of bags and totes.

Emerilware products by T-FAL consist of small kitchen appliances available at department stores and specialty retail outlets across the United States, as well as through the Home Shopping Network. Emerilware by All-Clad consists of lines of gourmet cookware and barbeque tools available at department stores and specialty retail outlets across the United States, as well as through the Home Shopping Network. Emeril Lagasse introduced with B&G Foods, Emeril’s Original is a line of seasonings, salad dressings, basting sauces and marinades, mustards, salsas, pasta sauces, pepper sauces, spice rubs, cooking sprays and stocks available at supermarkets and specialty markets across the United States, as well as through the Home Shopping Network. Emeril’s Gourmet Coffee with Timothy’s World Coffee is a single-cup coffee program consisting of flavored coffees inspired by Emeril Lagasse. The program is available in department and specialty stores nationwide, as well as in certain national hotel chains.

Emeril's Red Marble Steaks with Allen Brothers is a line of hand-selected, aged steaks. The line is available through catalog, online and the Home Shopping Network. During 2012, it launched Emeril by Snapware, which is branded food storage, on the Home Shopping Network.

Broadcasting

The Broadcasting segment consists of the Company's television production operations and its satellite radio operations. The Company’s Broadcasting business segment accounted for 9% of its total revenues during 2012. During 2012, the Company restructured the Broadcasting segment, which included the termination of its live audience television production operations. Emeril Lagasse also provides various television services for us. During 2012, Emeril Lagasse hosted a new show, Emeril's Florida, on the Cooking Channel. During 2012, it produced two seasons of a new weekly half-hour series, Martha Stewart’s Cooking School.

Company Address

Martha Stewart Living Omnimedia Inc

601 W 26th St
NEW YORK   NY   10001-1101
P: +1212.8278000
F: +1302.6555049

Search Stocks