Profile: NIVS IntelliMedia Technology Group, Inc. (NIV.P)

NIVS IntelliMedia Technology Group, Inc. (NIVS), incorporated on December 7, 2006, is engaged in the design, manufacture, marketing and sale of audio and video consumer products. The Company’s products include digital audio systems, televisions, digital video broadcasting (DVB) set-top boxes, digital versatile disc (DVD) players, as well as peripheral and accessory products, such as remote controls, headphone sets and portable entertainment devices. NIVS’ products are distributed worldwide, including markets in Europe, Southeast Asia and North America. It focuses on home audio and video products, and the two primary categories, in which the Company competes, are standard audio and video equipment (including DVD players and DVB set-top boxes) and intelligent audio and video equipment (traditional video and audio products combined with speech-based interface).

The two primary lines of home audio and video products that the Company offers are standard audio and video equipment (including DVD players and DVB set-top boxes) and intelligent audio and video equipment. NIVS offers approximately 250 different standard audio and video products and approximately 30 intelligent audio and video products. It generates a majority of its revenues from the sale of standard audio equipment, followed by sales of DVB boxes, DVD players, and televisions. The Company’s line of standard audio and video equipment consists of mid and high-end products, including packaged home theater systems; a range of tower and on-wall speaker systems; powered subwoofers used in a range of products for traditional stereo and home theater applications; smaller speakers designed for specific home theater and stereo applications; personal shelf-stereo systems; liquid crystal display (LCD) televisions in sizes ranging from 17 to 52 inches; DVD players, including portable DVD players, DVD recorders and combination DVD/audio players; DVB set-top boxes, DVB satellite receivers; hi-fi multi-media speakers; portable digital players, and related peripheral and accessory products.

The Company’s intelligent video and audio products utilize its Chinese-speech interactive technology to receive, recognize, and respond to spoken commands, permitting users to activate and control products solely through spoken-word. NIVS’ speech interactive technology is speaker independent, meaning that no voice training is involved. Its line of intelligent audio and video products consist of the types of its standard products with the Company’s integrated speech-controlled interface technology, including speech-controlled home theater systems, televisions, DVD players, set-top boxes, and shelf stereo systems. The Company’s intelligent consumer products can be controlled by users’ oral commands to control all functions, including power, channel selection, volume control, and other setting controls. NIVS also offers speech-controlled professional stage acoustics for use in gymnasiums, and other plazas and performance venues. To a lesser extent, NIVS also manufactures and distributes other peripheral and accessory consumer electronic products, such as remote controls, headphones, mobile phones, and lighting solutions. The Company has a universal speech-activated remote controller and module that works with most televisions, set-top box products, DVD players, and other audio/visual products.

The Company competes with SAMSUNG Electronics, Bose Corporation, LG Electronics, Matsushita Electric Industrial Co., Ltd., Toshiba Corporation, Nuance Communications, Inc., Fonix Corporation, International Business Machines Corporation, Microsoft Corporation, Koninklijke Philips Electronics N.V., Haier Electronics Group Co., Ltd., Anhui USTC iFLYTEK Co., Ltd., and Shenzhen SinoVoice Digital Technology Co., Ltd.