Profile: Nu Skin Enterprises, Inc (NUS)

Nu Skin Enterprises, Inc. is a global direct selling company with operations in over 48 markets worldwide. The Company develops and distributes personal care products and nutritional supplements that are sold under the Nu Skin and Pharmanex brands. It conducts business using a direct selling model in all of its markets with the exception of Mainland China. As of December 31, 2008, the Company had a global network of approximately 761,000 active independent distributors, sales representatives, and preferred customers, approximately 31,000 of whom were executive level distributors (including sales representatives in China). Approximately 85% of its 2008 revenue came from markets outside the United States. Japan accounted for approximately 36% of its total revenue during 2008. Nu Skin Enterprises markets its personal care products under the Nu Skin brand, science-based nutritional supplements under the Pharmanex brand, and technology-based products and services under different brands.

Nu Skin

Nu Skin is the Company’s original product line and offers personal care products in the areas of core systems, targeted treatments, total care, cosmetics and its specialty botanical-based Epoch line. In 2008, it launched Galvanic Spa Gels with ageLOC, the products that incorporate its ageLOC technology. The products that incorporate this technology have been developed to address not only the outward signs of aging, but also the sources of aging in the skin. The Company plans a global rollout of ageLOC later this year at its global convention in a new daily skin care system. In addition to marketing personal care products, it is committed to develop tools to help distributors market its products.

Pharmanex

The Company market a variety of nutritional products comprised of comprehensive nutritional products, targeted solution supplements and weight management products under the Pharmanex brand. It also sells a nutritious meal product called Vitameal that can be purchased and donated through its Nourish the Children initiative to feed starving children in various locations throughout the world or purchased for personal food storage. LifePak, its flagship line of micronutrient supplements, accounted for 20% of its total revenue and 41% of Pharmanex revenue in 2008.

Big Planet and other

The Company offers technology products and services under the Big Planet and other brands. These products include digital content, storage and related services it markets under the Maxvault name, digital video services it markets under the Maxcast name, and other technology related products. The Company also markets a small line of home care products under the Ecosphere brand, designed to clean and protect the home environment, which include water purifiers, filtering showerheads and surface wipes. These products are primarily distributed in its Asian markets.

The Company competes with Avon and Alticor (Amway), Herbalife, Mary Kay, Oriflame, Melaleuca.