Profile: Elizabeth Arden Inc (RDEN.O)
14 Mar 2014
Elizabeth Arden, Inc., incorporated on September 28, 1960, is a beauty products company with a range of portfolio of fragrance, skin care and cosmetics brands. The Company’s product portfolio includes Elizabeth Arden Brand Celebrity Fragrances, Lifestyle Fragrances and Designer Fragrances. It operates in two segments: North America, which sells its portfolio of owned, licensed and distributed brands, including its Elizabeth Arden products, to department stores, mass retailers and distributors in the United States, Canada and Puerto Rico, and International, which sells its portfolio of owned and licensed brands, including its Elizabeth Arden products, in approximately 120 countries outside of North America.
The Company’s North America segment includes its direct to consumer business, which consists of its Elizabeth Arden branded retail outlet stores and global e-commerce business. This segment also sells its Elizabeth Arden products through the Red Door beauty salons, which are owned and operated by an unrelated third party that licenses the Elizabeth Arden and Red Door trademarks from it for use in its salons. The Company’s Elizabeth Arden skin care brands include Visible Difference, Ceramide, Prevage, and Eight Hour Cream, Elizabeth Arden branded lipstick, foundation and other color cosmetics products, and the Elizabeth Arden fragrances include Red Door, Elizabeth Arden 5th Avenue, and Elizabeth Arden green tea. Celebrity Fragrances includes fragrance brands of Britney Spears, Elizabeth Taylor, Mariah Carey, Taylor Swift, Justin Bieber, Nicki Minaj and Usher. Lifestyle Fragrances includes Curve, Giorgio Beverly Hills, PS Fine Cologne and White Shoulders. Designer Fragrances includes Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Ed Hardy, Geoffrey Beene, Halston, John Varvatos, Kate Spade New York, Lucky, Rocawear and True Religion.
The Company sells its beauty products to retailers and other outlets in the United States and internationally, including U.S. department stores and specialty stores such as Macy’s, Dillard’s, Ulta, Belk, Sephora, Saks, Bloomingdales and Nordstrom; U.S. mass retailers such as Wal-Mart, Target, Kohl’s, Walgreens, CVS, and Marmaxx, and International retailers, such as Boots, Debenhams, Superdrug Stores, The Perfume Shop, Hudson’s Bay, Shoppers Drug Mart, Myer, Douglas and various travel retail outlets, such as Nuance, Heinemann and World Duty Free. In addition to its owned and licensed fragrance brands, the Company distributes approximately 250 additional prestige fragrance brands, primarily in the United States, through distribution agreements and other purchasing arrangements.
In the United States, the Company sells its Elizabeth Arden skin care and cosmetics products primarily in prestige department stores and its fragrances in department stores and mass retailers. It also sell its Elizabeth Arden fragrances, skin care and cosmetics products and other fragrance lines in approximately 120 countries worldwide through perfumeries, boutiques, department stores and travel retail outlets, such as duty free shops and airport boutiques, as well as through its Elizabeth Arden branded retail outlet stores and its Website.
The Company offers a range of fragrance products for both men and women, including perfume, colognes, eau de toilettes, eau de parfums, body sprays and gift sets. Its fragrances are classified into the Elizabeth Arden branded fragrances, celebrity branded fragrances, designer branded fragrances, and lifestyle fragrances. Each fragrance is sold in a variety of sizes and packaging assortments. In addition, the Company sells bath and body products that are based on the particular fragrance to complement the fragrance lines, such as soaps, deodorants, body lotions, gels, creams, body and hair mists, and dusting powders. It sells fragrance products worldwide, primarily to department stores, mass retailers, perfumeries, boutiques, distributors and travel retail outlets.
The Company’s skin care lines are sold under the Elizabeth Arden name and include products, such as moisturizers, creams, lotions and cleansers. Its Elizabeth Arden branded products include the Visible Difference, Ceramide, Prevage, and Eight Hour Cream lines. The Company’s Ceramide skin care line focuses on women who are 40 and over. Prevage is its cosmeceutical skin care line. The Company sells skin care products worldwide, primarily in department and specialty stores, perfumeries and travel retail outlets.
The Company offers a range of cosmetics under the Elizabeth Arden name, including foundations, lipsticks, mascaras, eye shadows and powders. It offers these products in a range of shades and colors. The Company sells its cosmetics internationally and in the United States, primarily in prestige department and specialty stores, perfumeries and travel retail outlets.
Elizabeth Arden Inc
2nd Floor, 2400 S.W. 145th Avenu
MIRAMAR FL 33027