Profile: Elizabeth Arden Inc (RDEN.O)
Elizabeth Arden, Inc., incorporated on September 28, 1960, is a global beauty products company with a portfolio of fragrance, skin care and cosmetics brands. The Company's product portfolio includes Elizabeth Arden Brand, such as the Elizabeth Arden skin care brands (Visible Difference, Ceramide, Prevage, Eight Hour Cream, Superstart and Elizabeth Arden Pro), Elizabeth Arden branded lipstick, foundation and other color cosmetics products and Elizabeth Arden fragrances (Red Door, 5th Avenue, Elizabeth Arden Green Tea and UNTOLD); designer fragrances, which include Juicy Couture, John Varvatos, and Wildfox Couture; Heritage Fragrances, such as Curve, Elizabeth Taylor, Britney Spears, Halston, Ed Hardy, Geoffrey Beene, Alfred Sung, Giorgio Beverly Hills, Lucky, PS Fine Cologne, White Shoulders, BCBGMAXAZRIA, Rocawear and Jennifer Aniston, and celebrity fragrances, which include the fragrance brands of Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift. Its operating segments include North America and International.
In addition to the Company's owned and licensed fragrance brands, it also distributes approximately 280 additional fragrance brands, in the United States, through distribution agreements and other purchasing arrangements. The Company sells its beauty products to retailers and other outlets in the United States and internationally, including the United States retailers and specialty stores, such as Macy's, Dillard's, Ulta, Belk, Sephora, Bloomingdales and Nordstrom; the United States mass retailers, including mid-tier and chain drug retailers, such as Wal-Mart, Target, Kohl's, Walgreens, CVS, and TJ Maxx and Marshalls, and International retailers, such as Boots, Debenhams, Superdrug Stores, The Perfume Shop, Hudson's Bay, Shoppers Drug Mart, Myer, Douglas and various travel retail outlets, such as Nuance, Heinemann and World Duty Free. In the United States, the Company sells its Elizabeth Arden skin care and cosmetics products in retailers, and its fragrances in and mass retailers. It also sells Elizabeth Arden fragrances, skin care and cosmetics products and other fragrance lines in approximately 120 countries across the world primarily through department stores, perfumeries, pharmacies, specialty retailers, and other retail shops and duty free and travel retail locations. The Company also sells its Elizabeth Arden products and certain other fragrances directly to consumers through its Elizabeth Arden branded retail outlet stores and Its Website.
The Company offers a range of fragrance products for both men and women, including perfume, colognes, eau de toilettes, eau de parfums, and gift sets. Its fragrances are classified into the Elizabeth Arden branded fragrances, designer branded fragrances, heritage fragrances and celebrity branded fragrances. Each fragrance is sold in a range of sizes and packaging assortments. In addition, the Company sells bath and body products that are based on the particular fragrance to complement the fragrance lines, such as soaps, deodorants, body lotions, gels, creams, body and hair mists, and dusting powders. It sells fragrance products across the world, primarily to prestige retailers, mass retailers, perfumeries, boutiques, distributors and travel retail outlets.
The Company's skin care lines are sold under the Elizabeth Arden name and include products, such as serums, moisturizers, and cleansers. Its core Elizabeth Arden branded products include the Visible Difference, Ceramide, Prevage, Superstart and Eight Hour Cream lines. The Visible Difference brand is a line of essential skincare items that serve as an entry price point to Elizabeth Arden skin care products. Its Ceramide skin care line targets women who are 30 and over. Prevage is the Company's cosmeceutical skin care line that targets skin aging caused by environmental exposure. The Company also has a salon/spa line, Elizabeth Arden Pro, which is offered by estheticians. It sells skin care products across the world, in department and specialty stores, perfumeries and travel retail outlets.
The Company offers a range of cosmetics under the Elizabeth Arden name, including foundations, lipsticks, mascaras, eye shadows and powders. It offers these products in an array of shades and colors. The Company develops and markets in conjunction with its skin care products. It sells cosmetics internationally and in the United States, primarily in department and specialty stores, perfumeries and travel retail outlets. The Company owns or has rights to use the trademarks and other intellectual properties necessary for the manufacturing, marketing, distribution and sale of numerous fragrance, cosmetic and skin care brands, including Elizabeth Arden's Red Door and 5th Avenue fragrances, Visible Difference, and Prevage among others.
The Company sells its beauty products to retailers in the United States, including retailers, such as Macy's, Dillard's, Saks, Belk, Bloomingdale's and Nordstrom; specialty stores, such as Ulta and Sephora; and mass retailers, such as Wal-Mart, Target, Kohl's, Walgreens, CVS, and Marshalls and TJ Maxx, and to international retailers, such as Boots, Debenhams, Superdrug Stores, The Perfume Shop, Hudson's Bay, Shoppers Drug Mart, Loblaws, Myer and Douglas, and various travel retail outlets, such as Nuance, Heinemann and World Duty Free. It also sells products to independent fragrance, cosmetic, gift and other stores. The Company sells its skin care and cosmetics products in North America primarily in department and specialty stores. It also sells fragrances, skin care and cosmetic products in approximately 120 other countries across the world through department stores, perfumeries, pharmacies, specialty retailers, and other retail shops and duty free and travel retail locations.
The Company's North America segment sells its portfolio of owned, licensed and distributed brands, including the Elizabeth Arden products, to prestige retailers, mass retailers and distributors in the United States, Canada and Puerto Rico, and also includes its direct-to-consumer business, which is composed of the Company's Elizabeth Arden branded retail outlet stores and its e-commerce business. This segment also sells Elizabeth Arden products through the Red Door Spa beauty salons and spas, which are owned and operated by a third-party licensee in which the Company has a minority investment.
The Company's International segment sells its portfolio of owned and licensed brands, including its Elizabeth Arden products, to perfumeries, boutiques, department stores, travel retail outlets and distributors. The Company sells its products in approximately 120 countries outside of North America.
Elizabeth Arden Inc
880 Sw 145 Avenue, Suite 200
PEMBROKE PINES FL 33027
Company Web Links
- BRIEF-S&P says Elizabeth Arden ratings placed on creditwatch positive on acquisition by Revlon
- BRIEF-S&P places ratings of Revlon Consumer Products on creditwatch negative on acquisition of Elizabeth Arden
- Cosmetics maker Revlon to buy Elizabeth Arden in $870 million deal
- UPDATE 2-Cosmetics maker Revlon to buy Elizabeth Arden in $870 mln deal
- BRIEF-Revlon to acquire Elizabeth Arden for $14.00 per share in all-cash transaction