Profile: China Digital TV Holding Co Ltd (STV)
9 Oct 2015
China Digital TV Holding Co., Ltd., incorporated on April 19, 2007, is a holding company. The Company is a provider of conditional access (CA) systems to the People's Republic of China's (PRC) digital television market. The Company's CA systems, including smart cards, head-end software for television network operators and terminal-end software for set-top box manufacturers, enable digital television network operators in the PRC to control the distribution of content and value-added services to their subscribers and block unauthorized access to their networks. The Company has installed CA systems at around 436 digital television network operators in 31 of the 32 provinces, autonomous regions and centrally administered municipalities in the PRC. In addition, the Company sells digital television application software, such as electronic program guides (EPGs) and subscriber management systems (SMSs) to digital television network operators. The Company also offers system integration services for television network operators who are digitalizing and installing its CA systems. The Company's subsidiaries include China Digital TV Technology Co., Ltd., Golden Benefit Technology Limited and China Super Media Holdings Limited, among others.
Conditional Access Systems
The Company's CA systems consist of software that is installed at the premises of the television network operator or the head end, software that is installed in a set-top box at the subscriber's end or the terminal end and smart cards that are inserted into the set-top boxes. The Company's CA systems give cable television network operators the option to charge subscribers on a per-channel or per-view basis, and to restrict viewers from making copies of the programs they watch. Its CA systems also support or offer the functions, including video on demand, near video-on-demand, push video-on-demand, personal video recorder, parental control, location control, e-wallets, messaging and upgrades. The Company's smart cards are manufactured by third-party manufacturers based on its blueprints, and then are encoded by the Company on its premises with security codes unique to each customer. The Company forwards the chips to smart card manufacturers in the PRC, which embed the chips in plastic cards. The Company's head-end software includes an entitlement management message generator, which notifies the smart card whether the subscriber is entitled to view a program or not; an entitlement control message generator, which sends messages that the set-top box uses to unscramble the digital television signal, and encryption software, which encrypts the outgoing messages. Its head-end software also includes simulcryption software that allows network operators to install parallel CA systems from multiple vendors and transmit their programs to some subscribers using one CA system's security codes and to other subscribers using another CA system's security codes. The Company licenses its CA systems terminal-end software to whichever set-top box manufacturer has been chosen by its customer to produce set-top boxes compatible with the Company's CA systems. More than 150 set-top box manufacturers in the PRC have installed the Company's technology in their set-top boxes.
Other Digital Television Application Systems for Television Network Operators
The Company's other digital television application systems for television network operators primarily include Subscriber Management Systems (SMSs), Electronic Program Guides (EPGs), Screen Cross and Cyber Cloud Platform. The Company produces SMS software, which maintains and updates a database of subscriber information; processes subscriber orders for new services; maintains billing, payment and authorization records and sends e-mail bills and receipts to subscribers, and processes subscriber requests to repair or replace defective or lost set-top boxes or smart cards. The Company's SMS software has been installed by around 124 television network operators. The Company's EPG is a software application that is installed at the head end of a CA system and can be controlled by a remote control. Viewers can use the guide to obtain program schedules, as well as information about specific programs, such as plot descriptions and the names of the cast. The Company's EPG software has been installed by around 247 television network operators. The Company's Screen Cross is a digital television broadcast system developed for mobile devices. It transmits digital television programs through channels in the digital television broadcast system to the Screen Cross gateway, then to mobile devices through wireless local area network. The Company's Cyber Cloud Platform provides cloud computing technology-based digital video delivery solutions to television network operators. Its Cyber Cloud Platform enables television network operators to use their two-way set-top boxes that have already been installed to run a number of value-added applications, such as video games, three-dimensional (3D) games, educational applications and business service applications, which are accessible on smart phones, tablet computers, personal computers, Internet televisions and other devices.
The Company sells other products sourced from third party suppliers, such as surface mounted device chips. Surface mounted device chips are of similar function as smart cards, except that surface mounted device chips are not embedded in plastic cards.
The Company competes with Irdeto Access B.V., NDS Limited, Sumavision Technologies Co., Ltd. and DVN Holdings Ltd.
China Digital TV Holding Co Ltd
Jingmeng High-Tech Building B
4th Floor, No. 5
Shangdi East Road
BEIJING BEJ 100085