Profile: Molson Coors Brewing Co (TAP)
20 Jan 2017
Molson Coors Brewing Company (MCBC), incorporated on August 14, 2003, is a holding company that operates as a brewer. The Company has a portfolio of brands, including Carling, Coors Light, Molson Canadian and Staropramen, as well as craft and specialty beers, such as Blue Moon, Creemore Springs, Cobra and Doom Bar. The Company operates in four segments: Molson Coors Canada (MCC or Canada segment), operating in Canada; MillerCoors LLC (MillerCoors or U.S. segment), operating in the United States; Molson Coors Europe (Europe segment), operating in Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Republic of Ireland, Romania, Serbia, Slovakia and the United Kingdom, and Molson Coors International (MCI), operating in various other countries.
The Company's Canada segment consists of its production, marketing and sales of its brands, including core brands Coors Light and the Molson brand family, as well as Carling, Coors Banquet, Rickard's and other owned and licensed brands in Canada. The Canada segment includes Brewers' Retail Inc. (BRI), its joint venture arrangement related to the distribution and retail sale of beer in Ontario, and Brewers' Distributor Ltd. (BDL), its joint venture arrangement related to the distribution of beer in the western provinces. The Company's segment also includes Molson Modelo Inc. (MMI), its joint venture with Grupo Modelo S.A.B. de C.V. (Modelo), which imports, distributes and markets the Modelo beer brand portfolio across Canadian provinces and territories. The Company's brands sold in Canada include Coors Light and Molson Canadian. It also sells Carling, Carling Black Label, Coors Altitude, Coors Banquet, Creemore Springs, the Granville Island brands, Keystone Light, Mad Jack, Molson Canadian 67, Molson Canadian Cider, Molson Dry, Molson Export, Pilsner, the Rickard's family of brands and a number of other regional brands. It operates over seven breweries, which are located in Canada.
The Company's United States segment holds interest in MillerCoors, its joint venture with SABMiller for the United States operations. MillerCoors produces, markets and sells beer brands in the United States and Puerto Rico. MillerCoors' core brands are sold in the United States, which include Coors Light and Miller Lite, as well as Blue Moon, Coors Banquet, Keystone Light, Leinenkugel's, Miller Genuine Draft and Miller High Life. MillerCoors also sells additional domestic beer brands, including Coors Banquet, Coors Peak, Hamm's, Keystone Light, Icehouse, Mickey's, Miller 64, Miller Fortune, Miller Genuine Draft, Miller High Life, Milwaukee's Best, Old English 800 and Steel Reserve. MillerCoors hard cider brands are Crispin and Smith & Forge and its flavored malt beverages include the Henry's hard sodas and Steel Reserve Alloy Series. MillerCoors also brews or distributes under license George Killian's Irish Red and the Redd's brands, as well as Foster's and Molson brands. It operates over 10 breweries, two container operations and a cidery, which produces MillerCoors' products. MillerCoors imports Molson brands from MCBC and Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and other import brands from SABMiller plc.
The Company's Europe segment consists of its production, marketing and sales of its brands, including Carling and Staropramen, as well as Apatinsko, Astika, Bergenbier, Blue Moon, Borsodi, Branik, Coors Light, Jelen, Kamenitza, Niksicko, Noroc, Ostravar, Ozujsko, Sharp's Doom Bar and Worthington's, as well as a number of smaller regional ale brands in the United Kingdom, Republic of Ireland and Central Europe. It operates over 10 breweries in Europe.
Molson Coors International
The Company's MCI segment includes Latin America (including Mexico, Central America, the Caribbean and South America, excluding Puerto Rico, as it is part of the U.S. segment), Asia, Europe (excluding the United Kingdom, Ireland and Central Europe, as they are a part of the Europe segment), and Australia. The MCI segments brands include Coors, Coors 1873, Coors Extra, Coors Gold, Iceberg 9000, King Cobra, Royal Brew, Thunderbolt and Zima.
The Company competes with Heineken, SABMiller, Carlsberg and ABI.
Molson Coors Brewing Co
1801 California St Ste 4600
DENVER CO 80202-2664