Profile: VF Corp (VFC)
24 Mar 2017
V.F. Corporation (VF), incorporated in December 4, 1899, is engaged in the design, production, procurement, marketing and distribution of branded lifestyle apparel, footwear and related products. The Company's segments include Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear. It owns a portfolio of brands in the outerwear, footwear, denim, backpack, luggage, accessory, sportswear, occupational and performance apparel categories. Its products are marketed to consumers shopping in specialty stores, department stores, national chains, mass merchants and its own direct-to-consumer operations. Its direct-to-consumer business includes VF-operated stores, concession retail stores and e-commerce sites. Its brands sell products in international markets through licensees, distributors and independently-operated partnership stores. Its products were obtained from 27 VF-operated manufacturing facilities and approximately 1,600 contractor manufacturing facilities in over 50 countries, as of December 31, 2016. It also operated 33 distribution centers and 1,507 retail stores, as of December 31, 2016. It had a portfolio of over 30 brands across a spectrum of activities and lifestyles, as of December 31, 2016. Its brands primarily include The North Face, Vans, Timberland, Wrangler, Lee, Nautica, Majestic and Kipling.
Outdoor & Action Sports Coalition
The Company's Outdoor & Action Sports Coalition is a group of authentic outdoor and activity-based lifestyle brands. Its product offerings include apparel, footwear, equipment, backpacks, luggage and accessories. The Vans brand offers performance and casual footwear and apparel focusing younger consumers that sit at the center of action sports, art, music and street fashion. Its products were available across the globe through chain stores, specialty stores, independent distributors and licensees, independently-operated partnership stores, concession retail stores, more than 600 VF-owned stores and online at www.vans.com, as of December 31, 2016.
The North Face brand in its Outdoor & Action Sports Coalition provides apparel, outerwear, sportswear, and footwear for men, women and children. Its equipment line includes tents, sleeping bags, backpacks and accessories. The North Face products are offered for winter sport activities, such as high altitude mountaineering, skiing, snowboarding, and ice and rock climbing. The North Face products were marketed across the globe, primarily through specialty outdoor and premium sporting goods stores, independent distributors, independently-operated partnership stores, concession retail stores, over 200 VF-operated stores and online at www.thenorthface.com, as of December 31, 2016.
The Timberland brand offers outdoor, adventure-inspired lifestyle footwear, apparel and accessories for men, women and children. It sold Timberland products across the globe through through chain, department and specialty stores, independent distributors and licensees, independently-operated partnership stores, concession retail stores, over 250 VF-operated stores and online at www.timberland.com, as of December 31, 2016. The Kipling brand offers handbags, luggage, backpacks, totes and accessories. In the United States, Kipling products were sold through department, specialty and luggage stores, more than 30 VF-operated stores and at www.kipling.com, as of December 31, 2016. In Canada, the Kipling brand is sold through specialty and department stores. The Napapijri brand offers outdoor-inspired casual outerwear, sportswear and accessories at a premium price. Its products are marketed to men, women and children in Europe and Asia. Its products were sold in specialty shops, independently-operated partnership stores, concession retail stores, over 30 VF-operated stores and online at www.napapijri.com, as of December 31, 2016.
The Company's JanSport backpacks, duffel bags, luggage, fleece and accessories are sold in North America, South America and Asia through department, office supply and chain stores, as well as sports specialty stores college bookstores and independent distributors. JanSport products are also sold online at www.jansport.com. The Reef brand products include sandals, shoes, swimwear, casual apparel and accessories for men, women and children. The Reef brand products are sold through specialty shops, sporting goods chains, department stores and global distributors. Its products are also sold online at www.reef.com. The SmartWool brand offers outdoor consumers a premium, technical layering system of merino wool socks, apparel and accessories that are designed to work together in fit, form and function. SmartWool products are sold through premium outdoor and specialty retailers, global distributors and online at www.smartwool.com.
In Europe, Eastpak backpacks, travel bags and luggage are sold primarily through department and stores, and online at www.eastpak.com. The Eastpak products are also marketed throughout Asia by licensees and distributors. The lucy brand of activewear is designed for style, performance and fit that can be worn by woman. The lucy apparel was sold in the United States through specialty and premium sporting goods retailers, over 40 VF-operated stores and online at www.lucy.com, as of December 31, 2016. The Eagle Creek adventure travel gear products include luggage, backpacks and accessories sold through specialty luggage, outdoor and department stores primarily in North America and Europe and online at www.eaglecreek.com.
The Company's Jeanswear coalition markets denim and related casual apparel products across the globe. The Company's Wrangler brand offers denim, apparel, accessories and footwear through mass merchants, specialty stores and department stores in the United States, VF-operated stores and online at www.wrangler.com. Its Wrangler westernwear is distributed primarily through western specialty stores, as well as various online retail sites. The Lee brand products are sold in the United States primarily through mid-tier department stores, traditional department stores in the United States and online at www.lee.com. The Rustler and Riders by Lee brands are marketed to mass merchant and regional discount stores in the United States. The Company also offers its products under Rock & Republic brand name. VF sells Wrangler and Lee products through department, specialty and concession retail stores in Europe and Asia. The Company also markets Wrangler and Lee products to mass merchant, department and specialty stores in Canada and Mexico, as well as to department and specialty stores in South America. The Company had over 75 VF-operated stores primarily located in Europe, South America and Asia, as of December 31, 2016.
The Company's Imagewear coalition consists of the Image business (occupational workwear apparel and uniforms) and the Licensed Sports Group (LSG) business (owned and licensed athletic apparel). The Image business provides uniforms and career occupational apparel for workers in North America and internationally, under the Red Kap brand (premium workwear), the Bulwark brand (flame resistant and protective apparel primarily for the petrochemical, utility and mining industries) and the Horace Small brand (apparel for law enforcement and public safety personnel). Its products include a range of shirts, pants, coveralls and outerwear. The Red Kap and Bulwark brands operate in the reseller distributor and workwear retail markets.
The Image business also develops and manages uniform programs through Websites for business customers and governmental organizations. In its LSG business, the Company designs and markets sports apparel and fanwear under licenses granted by sports leagues, individual athletes and related organizations. In addition, the LSG business is a supplier of Harley-Davidson apparel to Harley-Davidson dealerships. The Majestic brand adult and youth-size authentic, replica jerseys and fanwear are sold through sporting goods and athletic specialty stores, department stores, and league stadiums. The sports apparel and fanwear marketed under other labels are distributed through department, mass merchant, sporting goods and athletic stores, and e-commerce partners. The Company delivers products to retailers within hours following sporting events, such as the Super Bowl, the World Series and conference or division playoff championships.
The Sportswear coalition consists of the Nautica and Kipling brand businesses in North America (the Kipling brand outside of North America is managed by the Outdoor & Action Sports coalition). The Nautica brand sportswear is marketed through department stores, specialty stores, VF-operated stores, and at www.nautica.com. The Nautica brand is a men's sportswear collection brand offered through department stores in the United States. The Company's Nautica product lines include men's outerwear, underwear and swimwear. The Company operated over 70 Nautica brand stores in premium and outlet centers across the United States, as of December 31, 2016. The Sportswear coalition also includes the Kipling business in North America whose products include handbags, luggage, backpacks, totes and accessories. The Kipling products were sold in the United States through department, specialty and luggage stores at over 30 VF-operated full-price and outlet stores, as of December 31, 2016. In Canada, the Kipling brand is sold through specialty and department stores.
105 Corporate Center Blvd
GREENSBORO NC 27408-3194
Company Web Links
- BRIEF-VF Corp CEO Eric Wiseman's total compensation for 2016 was $16.3 mln vs $13.2 mln in 2015
- Apparel titan VF Corp tackles deforestation, human rights issues in supply chain
- Apparel titan VF Corp tackles deforestation, human rights issues in supply chain
- BRIEF-VF Corporat announces fourth quarter 2016 earnings date
- BRIEF-Steve Rendle to become CEO of VF corporation