Profile: VisionChina Media Inc (VISN.O)
29 May 2015
VisionChina Media Inc., incorporated on January 27, 2006, sells advertising time on its out-of-home digital television networks and provides passenger information and direction system (PIDS) in the People's Republic of China (the PRC). The Company's mobile digital television advertising network or its network, delivers content provided by the local television stations in addition to advertising, differentiates it from other out-of-home advertising networks in China. The Company's advertising network consists of digital television displays located on buses and in subway trains and on subway platforms that receive mobile digital television broadcasts of content and advertising. It also operates various closed-circuit advertising digital displays on certain subway platforms and in subway trains in Beijing, Chongqing, Nanjing, Shenzhen and Tianjin. Its network and supplemental subway advertising platform covers 19 cities in China and consists of approximately 91,275 displays. The Company holds its interest in the operating subsidiaries and invests through two holding companies: China Digital Technology Consulting Co., Ltd. (CDTC) and Digital Media Group Company Limited (DMG). The Company's brand name advertisers include Yihai Kerry, Uniliver and Wrigley.
The Company conducts its mobile digital television advertising operations under three contractual arrangements: Exclusive Agency Cities, Direct Investment Cities and Outreach Agency Cities. It operates its advertising network under the exclusive agency model in 16 cities, which includes Beijing, Changchun, Changsha, Changzhou, Chengdu, Dalian, Guangzhou, Nanjing, Ningbo, Shenyang, Suzhou, Taiyuan, Wuhan, Wuxi, Xiamen and Zhengzhou. The Company operates its mobile digital television advertising network under the direct investment model in nine cities: Changchun, Changzhou, Chengdu, Dalian, Ningbo, Suzhou, Wuhan, Wuxi and Zhengzhou. It also operates its supplemental subway advertising platform under the direct investment model in Chongqing. In these ten cities, in addition to primary installations of digital television displays on buses, subway platforms or subway trains, it also has displays installed in buildings that receive digital television broadcasts from its mobile digital television advertising network in Changchun, Dalian, Suzhou, Wuhan and Wuxi.
The Company competes with Focus Media Holding Limited, AirMedia Group Inc., Towona Mobile Digital Co., Ltd. and Bus Online Media Co., Ltd.
VisionChina Media Inc
1/F Block No.7 Champs Elysees
Nongyuan Road, Futian District
SHENZHEN GNG 518040