Profile: VisionChina Media Inc (VISN.O)
20 Apr 2015
VisionChina Media Inc., incorporated on January 27, 2006, operates out-of-home advertising network using mobile digital television broadcasts to deliver content and advertising on mass transportation systems in China based on the number of displays. Its mobile digital television advertising network, or its network, which delivers content provided by the local television stations in addition to advertising, differentiates it from other out-of-home advertising networks in China. The Company’s advertising network consists of digital television displays located on buses and in subway trains and subway platforms that receive mobile digital television broadcasts of real-time content and advertising. The Company also operates various closed-circuit advertising digital displays in certain subway platforms and subway trains in Beijing, Chongqing, Guangzhou, Nanjing, Shenzhen and Tianjin. As of December 31, 2013, the Company places its digital displays primarily on buses and subways.
The Company’s top three brand name advertisers are Yihai Kerry, McDonalds and Wrigley. As of December 31, 2013, the Company’s network and supplemental subway advertising platform covered 19 cities in China and consisted of approximately 111,163 digital displays. As of December 31, 2013, the local television stations with which it established direct investment entities included: Chengdu Television Station, Shenzhen Media Group, Jilin Television Station, Haerbin Television Station, Dalian Television Station, Henan Cable Television Network Group Co., Ltd., Hubei Broadcast and Television General Station, Wuxi Broadcast and Television Group, Suzhou Broadcast and Television General Station, Changzhou Television Station, and Ningbo Broadcast and Television Group.
As of December 31, 2013, the local mobile digital television operating companies with which the Company entered into exclusive agency agreements included: Beijing Beiguang Media Mobile Television Co., Ltd, Beijing Beiguang Metro Media Co., Ltd., Guangzhou Pearl River Mobile Multimedia Television Co., Ltd., Guangzhou Metro Television Co., Ltd., Nanjing Guangdian Mobile Television Development Co., Ltd., Chengdu China Digital Mobile Television Co., Ltd., Wuxi Guangtong Digital Mobile Television Co., Ltd., Ningbo China Mobile Television Development Co., Ltd., Shanxi Dazhong Mobile Television Co., Ltd., Jilin Mobile Television Co., Ltd., Dalian Mobile Digital Television Co., Ltd., Hubei China Mobile Television Co., Ltd., Liaoning Beifang New Media Co., Ltd., Xiamen Radio and Television Digital Media Co., Ltd., Suzhou China Mobile Television Co., Ltd., Changzhou China Mobile Television Company Limited, Changsha Guangdian Digital Mobile Television Co., Ltd. and Henan China Digital Mobile Television Company Limited.
The Company competes with Focus Media Holding Limited, AirMedia Group Inc., Towona Mobile Digital Co., Ltd. and Bus Online Media Co., Ltd.
VisionChina Media Inc
1/F Block No.7 Champs Elysees
Nongyuan Road, Futian District
SHENZHEN GNG 518040