Profile: WD-40 Co (WDFC.O)
4 Dec 2013
WD-40 Company incorporated on October 22, 1999, is a global consumer products company dedicated to delivering solutions for a range of maintenance needs of doer and on-the-job users. As of August 31, 2012, the Company’s products included WD-40 Smart Straw, WD-40 Trigger Pro, 3-IN-ONE Professional Garage Door Lube, Spot Shot Pet Clean which is a non-aerosol Spot Shot trigger product, Blue Works product line, and a mildew stain remover under the X-14 brand. In addition, its WD-40 Speciality product line, consists of certain specialty maintenance products. The Company’s three geographical segments are: the Americas, Europe and Asia-Pacific. The Company sells its products primarily through mass retail and home center stores, warehouse club stores, grocery stores, hardware stores, automotive parts outlets and industrial distributors and suppliers. During the fiscal year ended August 31, 2012, the Company formed WD-40 Bike Company LLC, focused on the development of a line of bicycle maintenance products for cyclists and mechanics.
Multi-Purpose Maintenance Products
The WD-40 brand is a multi-purpose maintenance product and is sold as an aerosol spray, a non-aerosol trigger spray and in liquid form through mass retail stores, hardware stores, warehouse club stores, automotive parts outlets and industrial distributors and suppliers. WD-40 products are sold worldwide in markets, such as North, Central and South America, Asia, Australia and the Pacific Rim, Europe, the Middle East and Africa. WD-40 products has a range of consumer uses in household, marine, automotive, construction, repair, sporting goods and gardening applications, in addition to numerous industrial applications. The 3-IN-ONE brand consists of multi-purpose drip oil and spray lubricant products, as well as other specialty maintenance products. The drip oil is an entry-level lubricant with spout options that allow applications for small mechanisms and assemblies, tool maintenance and threads on screws and bolts. It also has industrial applications in areas, such as locksmithing, heating, ventilation, and air conditioning (HVAC), marine, farming, construction and jewelry manufacturing. In addition to the drip oil line of products, the 3-IN-ONE brand also includes a line of products known as 3-IN-ONE Professional, which is a line of multi-purpose maintenance products. 3-IN-ONE products are sold in the United States, Europe, Canada, Latin America, Australia and Asia.
The Blue Works brand consists of a line of industrial grade, specialty maintenance products that include lubricants, penetrants, degreasers and cleaners designed specifically for the needs of industrial users. Blue Works products were launched in the United States in selected markets in Europe and are sold through the industrial channel. WD-40 Specialist consists of a line of specialty problem solving products that include penetrants, water resistant silicone sprays, corrosion inhibitors and rust removers that are aimed at the current users of the WD-40 brand.
Homecare and Cleaning Products
The X-14 brand is a line of products designed for cleaning needs. X-14 is sold as a liquid mildew stain remover and two types of automatic toilet bowl cleaners. X-14 is sold in the United States through grocery and mass retail channels. The 2000 Flushes brand is a line of long-lasting automatic toilet bowl cleaners, which includes a variety of formulas. 2000 Flushes is sold in the United States and Canada through grocery and mass retail channels. The Carpet Fresh brand is a line of room and rug deodorizers sold as powder, aerosol foam and trigger spray products. Carpet Fresh is sold through grocery and mass retail channels in the United States, United Kingdom and Australia. In the United Kingdom, Carpet Fresh is sold under the 1001 brand name. In Australia, Carpet Fresh is sold under the No Vac brand name.
The Spot Shot brand is sold as an aerosol carpet stain remover and a liquid trigger carpet stain and odor eliminator. The brand also includes products, such as Spot Shot Instant Carpet Stain & Odor Eliminator and Spot Shot Pet Clean, which are non-toxic and biodegradable. Spot Shot products are sold through grocery and mass retail channels, warehouse club stores and hardware and home center stores in the United States and Canada. Spot Shot products are also sold in the United Kingdom under the 1001 brand name. The 1001 brand includes carpet and household cleaners and rug and room deodorizers, which are sold through mass retail, grocery and home center stores in the United Kingdom. The Lava and Solvol brands consist of heavy-duty hand cleaner products, which are sold in bar soap and liquid form through hardware, grocery, industrial, automotive and mass retail channels. Lava is sold in the United States, while Solvol is sold in Australia.
1061 Cudahy Place
SAN DIEGO CA 92110-3929