Profile: WD-40 Co (WDFC.O)

WD-40 Company is a consumer products company dedicated to delivering solutions for a variety of maintenance needs of doer and on-the-job users. The Company’s brands are sold in various locations. Multi-purpose maintenance products are sold worldwide in markets, such as North, Central and South America, Asia, Australia and the Pacific Rim, Europe, the Middle East and Africa. Homecare and cleaning products are sold primarily in North America, United Kingdom, Australia and the Pacific Rim. The Company’s multi-purpose maintenance products include WD-40 Smart Straw, WD-40 No-Mess Pen, WD-40 Trigger Pro, 3-IN-ONE No-Rust Shield and 3-IN-ONE Professional Garage Door Lube with Smart Straw.

The Company’s homecare and cleaning products category include a non-aerosol Spot Shot trigger product, Spot Shot Pet Instant Carpet Stain and Odor Eliminator, which is a green, non-toxic, biodegradable product; a four month anti-bacterial automatic toilet bowl cleaner (ATBC) under the 2000 Flushes brand; and a mildew stain remover under the X-14 brand. Additionally, Carpet Fresh and No Vac products and formulations developed by Team Tomorrow have been launched.

Multi-Purpose Maintenance Products

The WD-40 brand is a multi-purpose maintenance product and is sold as an aerosol spray, a non-aerosol trigger spray and in liquid form through retail chain stores, hardware stores, warehouse club stores, automotive parts outlets and industrial distributors and suppliers. WD-40 has a variety of consumer uses in household, marine, automotive, construction, repair, sporting goods and gardening applications, in addition to numerous industrial applications. The 3-IN-ONE brand consists of multi-purpose drip oil and spray lubricant products, as well as other specialty maintenance products. The drip oil is an entry-level lubricant with spout options that allow precise applications for small mechanisms and assemblies, tool maintenance and threads on screws and bolts. It also has industrial applications in such areas as locksmithing, heating, ventilation and air conditioning (HVAC), marine, farming, construction and jewelry manufacturing. In addition to the drip oil line of products, the 3-IN-ONE brand also includes a line of products, known as 3-IN-ONE Professional, which is a line of multi-purpose maintenance products. 3-IN-ONE products are sold primarily in the United States, Europe, Canada, Latin America, Australia and Asia.

Homecare and Cleaning Products

The X-14 brand is a line of products designed for cleaning needs, from quick touch-ups to deep cleaning. X-14 is sold as a liquid mildew stain remover and two types of automatic toilet bowl cleaners. X-14 is sold primarily in the United States through grocery and mass retail channels. The 2000 Flushes brand is a line of automatic toilet bowl cleaners. 2000 Flushes is sold primarily in the United States and Canada through grocery and mass retail channels. The Carpet Fresh brand includes powder and aerosol foam products. Carpet Fresh is sold primarily through grocery and mass retail channels in the United States, United Kingdom and Australia. In the United Kingdom, Carpet Fresh is sold under the 1001 brand name. In Australia, Carpet Fresh is sold under the No Vac brand name.

The Spot Shot brand is sold as an aerosol carpet stain remover, a liquid trigger carpet stain and odor eliminator and multi-purpose foam cleaner. The brand also includes products, such as Spot Shot Instant Carpet Stain and Odor Eliminator and Spot Shot Pet Instant Carpet Stain and Odor Eliminator, which are non-toxic and biodegradable. Spot Shot products are sold primarily through grocery and mass retail channels, warehouse club stores and hardware and home center stores in the United States and Canada. Spot Shot products are also sold in the United Kingdom under the 1001 brand name.

The 1001 brand includes various homecare and cleaning products and is sold primarily through mass retail, grocery and home center stores in the United Kingdom. The Lava and Solvol brands consist of heavy-duty hand cleaner products, which are sold in bar soap and liquid form through hardware, grocery, industrial, automotive and mass retail channels. Lava is sold primarily in the United States, while Solvol is sold exclusively in Australia.