Profile: G. Willi-Food International Ltd (WILC.O)

G. Willi-Food International Ltd., incorporated in January 1994, is engaged in the import, export, marketing, and distribution of food products. The Company purchases food products from over 220 suppliers located around the world, suppliers located in Israel, in the Far East (China, India, the Philippines and Thailand), in Eastern Europe (Bulgaria and Latvia), in South America (Argentina), in the United States and in Western, Northern, and Southern Europe (Sweden, Denmark, Greece, The Netherlands, Italy, Portugal, Spain, Belgium, Germany, France, Turkey and Cyprus). The products imported by the Company are marketed and sold to over 1,500 customers in Israel and around the world, including supermarket chains, wholesalers and institutional consumers. The Company markets most of the products under the brand name Willi-Food, the chilled salads under the name Shamir Salads and some of the chilled and frozen products under the brand name Gold Frost. The Company imports, exports, markets, and distributes two kinds of line products: preserved products and non-preserved products.

As of July 22, 2009, the Company held more than 95% interest in Gold Frost Ltd. (Gold Frost). In February 2008, the Company’s subsidiary Gold Frost purchased a majority interest from the owners of a dairy distributor in Denmark, Kirkeby International Foods A/S (Kirkeby). In January 2008, the Company purchased 51% of the interests of Shamir Salads (2006) Ltd, an Israeli manufacturer and distributor of pre-packaged chilled kosher Mediterranean dips and spreads in Israel and abroad. On July 14, 2008 the Company announced that WF Kosher Food Distributors LTD. (WF) had ceased the activities of its operations.

Preserved Products

The Company imports, exports, markets, and distributes a variety of over 200 preserved food products, most of which enjoy a long shelf life (mostly between two to four years). Sales of preserved products accounted for

approximately 26% of the Company's sales during the year ended December 31, 2008. These products are sold in tin cans and glass jars in a range of sizes and are intended for use by the individual consumer, as well as by the institutional consumer food markets.

The Company distributes canned vegetables and pickles, which include okra, mushrooms (whole and sliced) and terfess, artichoke (hearts and bottoms), beans, asparagus, capers, corn kernels, baby corn, palm hearts, bamboo shoots, vine leaves (including vine leaves stuffed with rice), sour pickles, mixed pickled vegetables, pickled peppers, an assortment of black and green olives, sun dried tomatoes and edamame soybeans. These products are primarily imported from China, Spain, Greece, Thailand, South America, Turkey, France, India, Poland, Morocco, and The Netherlands.

The canned fish products marketed by the Company include tuna (in oil or in water), sardines, anchovies, smoked and pressed cod liver, herring, fish paste, and salmon. These products are primarily imported from the Philippines, Thailand, Portugal, Canada, Spain, Greece, and Sweden. It also distributes canned fruit, including pineapple (sliced or pieces), peaches, apricot, pears, cherries, mangos, lychees, and fruit cocktail. These products are primarily imported from the Philippines, Thailand, Greece, and Europe.

Non-Preserved Products

The Company imports, exports, manufactures, markets, and distributes a variety of over 2,300 non-preserved food products, most of which enjoy a relatively long shelf life (mostly between 10 months and 2 years). Sales of non-preserved products accounted for approximately 74% of the Company's sales in 2008. These products are sold in a range of sizes and types of receptacles, such as glass jars, plastic and glass bottles and containers and sealed plastic vacuum packages, and are intended for use by the individual consumer, as well as by the institutional consumer food markets. In the non-preserved products category, the Company distributes edible oils, including olive oil, sunflower oil, soybean oil, corn oil, and rapeseed oil. These products are primarily imported from Belgium, Argentina, Turkey, Italy, and Spain. The dairy and dairy substitute products marketed by G. Willi-Food International Limited include hard and semi-hard cheeses (parmesan, edam, kashkaval, and emmental), molded cheeses (brie, camembert and danablu) feta, Bulgarian cheese, butter, butter spreads, margarine, melted cheese, cheese alternatives, condensed milk, profiteroles, and others. These products are primarily imported from Greece, Denmark, Bulgaria, Italy, The Netherlands, and the United States.

The Company imports, markets and distributes dried fruit, nuts and beans, which include figs, apricots, prunes, papaya, pineapple, raisins, sunflower seeds, almonds, walnuts, pine nuts, cashew nuts, and peanuts. These products are primarily imported from Greece, Turkey, India, China, Thailand, and the United States. It also distributes other products, which include instant noodle soups, coffee creamers, Lemon juice, halva, Turkish delight, cookies, vinegar, sweet pastry and crackers, sauces, corn flour, pastes, rice, rice sticks, pasta, spaghetti and noodles, breakfast cereals, corn flakes, instant coffee, rusks, coconut milk, and ouzo. These products are primarily imported from the Netherlands, Germany, Romania, Italy, Greece, Belgium, the United States, Scandinavia, China, Thailand, Turkey, India, South America, including Argentina.

The Company competes with Shemen, Tet-Bet, Solbar, Fodor (Starkist and Yona), the Neto Group (Posidon, Williger), Filtuna, Shastowits, Pri HaGalil-Vita, Yachin-Zan laKol, Alaska, Johnson, Osem, Barila, Pri HaGalil-Vita, Tomer, Tnuva, Tara, Strauss, Siman, Machlvot Gad, and Meshek Zuriel.