Profile: Zillow Inc (Z.O)
29 Oct 2014
Zillow, Inc. (Zillow), incorporated on December 13, 2004, provides real estate and home-related information. Zillow provides products and services to help consumers through every stage of homeownership, such as buying, selling, renting, borrowing and remodeling. The Company makes home-related decisions and enables homeowners, buyers, sellers and renters to find and connect with local professionals. Individuals and businesses that use Zillow have updated information on more than 37 million homes and have added nearly 100 million home photos. In June 2012, the Company acquired RentJuice Corporation. In October 2012, the Company acquired Buyfolio, an online and mobile collaborative shopping platform. In December 2012, the Company acquired San Francisco-based HotPads, a map-based rental and real estate search site. In August 2013, the Company announced that it has completed the acquisition of StreetEasy, the real estate website in New York City. In July 2014, Zillow acquired Retsly, a software company that normalizes real estate data from multiple listing services so developers can build data-driven products for the real estate industry.
Zillow generates revenues from local real estate professionals, primarily on an individual subscription basis, and from mortgage professionals and brand advertisers. The Company’s revenues include marketplace revenues, consisting of subscriptions sold to real estate agents and advertising sold on a cost per click (CPC) basis to mortgage lenders, and display revenues consisting of advertising placements sold primarily on a cost per thousand impressions (CPM) basis. The Company provides current home value estimates, or Zestimates, and current rental price estimates, or Rent Zestimates, on approximately 100 million United States homes.
Marketplace revenues consist of subscriptions sold to real estate agents under its Premier Agent program and CPC advertising related to the Company’s Zillow Mortgage Marketplace sold to mortgage lenders. The Company’s premier agent program offers a suite of marketing and business technology solutions to help real estate agents grow their businesses and personal brands. The premier agent program allows agents to select products and services that they can tailor to meet their business and advertising needs. In Zillow Mortgage Marketplace, participating qualified mortgage lenders make a prepayment to gain access to consumers interested in connecting with mortgage professionals. Consumers who request rates for mortgage loans in Zillow Mortgage Marketplace are presented with personalized lender quotes from participating lenders. The Company charges mortgage lenders a fee when users click on their links for more information regarding a mortgage loan quote. Mortgage lenders who exhaust their initial prepayment can then prepay additional funds to continue to participate in the marketplace.
Display revenues primarily consist of graphical Web and mobile advertising sold on a CPM basis to advertisers primarily in the real estate industry, including real estate brokerages, home builders, mortgage lenders and home services providers. The Company’s advertising customers also include telecommunications, automotive, insurance and consumer products companies.
Floor 31, 1301 Second Avenue
SEATTLE WA 98101