Profile: Hing Lee (HK) Holdings Limited (0396.HK)

Hing Lee (HK) Holdings Limited, formerly HingLi Home Concepts Ltd., is an investment holding company. The Company, along with its subsidiaries, is principally engaged in the design, manufacture and wholesale of a range of home furniture products, including wood-based furniture and mattresses in the People’s Republic of China and overseas markets. The Company’s home furniture products are categorized into the classic furniture series and the modern furniture series. Products branded under the classic furniture series are generally larger in size and characterized by elaborate and intricate carving and finishing. The products under the brand names Johnston, New Nobleman and Classic Sanroy are classified under the classic furniture series. Products under the modern furniture series are characterized by simple designs with minimal use of decorative items. The products under the brand names PZ-King, Mandarin and Oriant are classified under the modern furniture series.