SUNNY SIDE UP Inc. is a Japan-based company that has four business segments. The PR (Public Relations) segment is engaged in the provision of consulting services on the planning and framing of PR strategies, as well as media relation business, which include the information transmission, information management and responding of media. Management segment provides contract negotiation agent, public relation and image right management services as well as coordinate services for the performance on media, advertisement and promotion events to contracted athletes and specialists. It also provides proposal services to corporations and organizations on the using of image rights of contract athletes. The Contents Development segment plans and produces videos, books, publications, events and merchandising goods. The SP (Sales Promotion) segment provides consulting services on the planning and framing of SP strategies, manages SP operations, as well as plans and produces giveaways and pamphlets.