Profile: Shanghai Xinhua Media Co., Ltd (600825.SS)

Shanghai Xinhua Media Co., Ltd. is a China-based company engaged in culture and media business. The Company operates its businesses through advertising and periodical business, books retailing, wholesaling and retailing of school supplies and stationeries, as well as retailing and leasing of audio and video products, among others. The Company also involves in domestic trading, property management, economic and trade consulting services and commodities storage services, among others. It operates its businesses principally in Shanghai and Jiangsu province, China. As of December 31, 2008, the Company had 13 major subsidiaries, which involved in distribution of books, periodicals, audio and video products, as well as advertising business.