Profile: Actions Semiconductor Co Ltd (ACTS.O)
21 May 2013
Actions Semiconductor Co., Ltd. (Actions), incorporated on July 27, 2005, is a fabless semiconductor company that designs, develops and markets integrated platform solutions, including system-on-chips (SoCs), firmware, software development tools and reference designs, for manufacturers of portable media players. It provides integrated platform solutions to portable media player manufacturers, brand owners and distributors. Its integrated platform solutions incorporate the features, which include SoCs, firmware, software development tools and reference designs; third-party distributors and applications developers enable the customers to introduce products with differentiated features to customize the solutions. On August 31, 2010, the Company acquired additional interest in one of its equity method investees, Mavrix Technology, Inc. (Mavrix). The Company provides SoCs and solution development kits (SDKs).
The Company’s SoCs are integrated circuits that incorporate a digital signal processor, a micro controller unit, embedded memory, codec, a power management unit and other components. The SoCs are designed to be utilized for portable media players with upgradeable firmware. The Company utilizes a compact system architecture that incorporates an optimized algorithm with an embedded task management system. The SoCs are manufactured using industry-standard, mixed-mode, complementary metal-oxide semiconductor (CMOS), processes and are designed to help the customers lower the number of components required to manufacture their finished products. The multi-voltage SoC design results in lower noise and lower power consumption and supports audio encoders, digital rights management, universal serial bus (USB) and Bluetooth connectivity and audio post-processing effects, such as equalization and stereo expansion. The SoC products also include on-chip memory, controllers for color liquid crystal display, and analog components, including digital-to-analog converters, phase lock loops and USB transceivers.
Solution Development Kits
The Company’s solution development kits (SDKs), include the embedded firmware code, software tools and documentation necessary to utilize the SoCs in portable media players. The firmware utilizes an embedded structure design with standard interface that allows the customers to pick and choose functionalities and add new device drivers. The principal features of the SDKs include the capability to enable audio, image and video playback and encoding through optimized implementation of digital media compression and decompression functions; support a range of file types, audio, images, text and video through a flexible format management system; support firmware upgrades that would allow the addition of new features; incorporate a standard library function, such as digital music file decoder, voice recorder, file system management and data storage functions; actively scale the processor speed depending on required function at the time, resulting in lower power consumption, and reduce the required data movement and associated power drain through advanced memory allocation techniques.
The Company’s total solutions include the SoCs, SDKs and reference designs that include detailed specifications of other required components and references to the providers of those components, which, together, allow those customers to assemble a portable media player. The total solutions enable its customers to minimize the time and effort associated with design, development and production of new products.
The Company competes with ALi, AllWinner, Amlogic, Anyka, BestRely, Buildwin, Freescale (SigmaTel), General Plus, Ingenic, MVSilicon, Rockchips, Sino Wealth, Sunplus, Top Wise and Vmicro.
Actions Semiconductor Co Ltd
No.1, Ke Ji Si Road, Hi-Tech Zon
ZHUHAI GNG 519085