Profile: Acxiom Corp (ACXM.O)
23 May 2016
Acxiom Corporation, incorporated on September 28, 1983, is an enterprise data, analytics and software-as-a-service company. The Company's operating segments include Marketing and Data Services, IT Infrastructure Management (ITO) and Other Services. The Company serves a global client base from locations in the United States, Europe, South America and the Asia-Pacific region. Its client list includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, high tech, healthcare, travel, entertainment, non-profit and government.
Marketing and Data Services
The Company's Marketing and Data Services segment help its clients to connect and analyze online, offline, customer and partner data to help organizations know their customers; connect and personalize customer experiences across channels and partners, and over time to help organizations engage their customers; connect partners via a safe haven (a privacy-compliant environment that allows advertisers and partners to responsibly shield sensitive information across multiple media channels); manage their audience distribution to consumers. The range of capabilities it provides includes data sourcing; data activation via analytics, integration and enhancement; the building and managing of customer marketing databases; partner integration; providing a neutral connectivity platform to enable the use of first- and third-party data across more than 140 marketing platforms and the application of insights to the range of business applications. Also included within Marketing and Data Services is the execution of e-mail and mobile marketing campaigns for its clients. Its offerings span technology, applications and tools, analytics and consulting.
IT Infrastructure Management
The Company's IT Infrastructure Management (ITO) segment provides mainframe, server hosting and cloud computing services. It develops and delivers information technology (IT) outsourcing and transformational solutions.
601 E 3rd St
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