Profile: Acxiom Corp (ACXM.O)
13 Jan 2017
Acxiom Corporation (Acxiom), incorporated on October 28, 1983, is a technology and enablement services company. The Company operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company serves a global client base from locations in the United States, Europe and the Asia-Pacific region. The Company's client base includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government.
The Company's Marketing Services segment helps clients to unify data at individual level. The Marketing Services segment includes services offerings, such as Marketing Database Services, Strategy and Analytics, and Impact Email Platform and Services. Its Marketing Database offering provides solutions that unify consumer data across an enterprise, enabling clients to execute people-based marketing and activate data across the marketing ecosystem. Its consumer marketing databases, which the Company designs, builds and manages for its clients allow collecting and analyzing information from all sources.
The Company's Strategy and Analytics services assist its clients with identifying growth opportunities, addressing marketing data and technology needs. In addition, it helps clients to identify and address their data privacy and governance requirements. Impact Email Platform and Services include Acxiom Impact, which provides e-mail and cross-channel data-driven marketing solutions, including a marketing platform and agency services. It provides integrations with number of marketing platforms and data providers in the digital marketing ecosystem.
The Company's Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight, and keep it up to date enabling clients to reach desired audiences with relevant messages. The segment includes offerings, such as InfoBase, which is its consumer data store that serves as the basis for the Company's consumer demographics products, and AbiliTec, which is an identity resolution technology that assists clients in reconciling and managing variations of customer identity over time and across multiple channels.
InfoBase products include approximately 1,500 demographic, socio-economic and lifestyle data elements, and several 1000 predictive models. Its InfoBase products provide marketers with the ability to identify and reach the right audience with the right message across both traditional and digital channels. AbiliTec helps brands to recognize individuals and households using a number of different input variables and connect identities online and offline.
The Company's Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Company operates as an open connectivity layer, enabling clients to reach consumers across channels and measure the impact of marketing on sales. The segment offers services, including Data Onboarding and Customer Link, through its LiveRamp Connect platform.
The Company's Data Onboarding enables clients to activate offline data for use across their preferred marketing platforms for display, search, video, mobile, site optimization, data management, attribution, and others. LiveRamp Customer Link helps clients to combine customer data. It enables clients to create a unified view of online and offline customer activity.
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