Full Description

Adobe Systems Incorporated (Adobe), incorporated in October 1983, is a diversified software companies. The Company offers a line of creative, business and mobile software and services used by creative professionals, knowledge workers, consumers, original equipment manufacturer (OEM) partners, developers and enterprises for creating, managing, delivering and engaging with content and experiences across multiple operating systems, devices and media. It distributes its products through a network of distributors, value-added resellers (VARs), systems integrators, independent software vendors (ISVs) and OEMs, direct to end users and through its own Website at www.adobe.com. It also licenses its technology to hardware manufacturers, software developers and service providers, and offer integrated software solutions to businesses of all sizes. Adobe has operations in the Americas, Europe, Middle East and Africa (EMEA) and Asia. Its software runs on personal computers (PC) with Microsoft Windows, Apple Mac OS, Linux, UNIX and various non-PC platforms, depending on the product. In September 2008, it acquired YaWah ApS, a dynamic imaging software provider based in Denmark.

Creative Solutions Segment

The Company’s Creative Solutions segment focuses primarily on the needs of the creative professional customer. Creative professionals include graphic designers, production artists, Web designers and developers, user interface designers, writers, videographers, photographers and prepress professionals. Adobe’s software tools are used by creative professionals to create much of the printed and online information people see and read every day, including newspapers, magazines, Websites, catalogs, advertisements, brochures, product documentation, books, memos, reports and banners.

The Company’s offerings in the Creative Solutions market extend to real-time media solutions, which give business users the control to upload, manage, enhance and publish content with minimal information technology (IT) support. Its media products and services enable broadcasters, events organizers and marketers to reach the audience through its Flash Platform. The products of this segment includes Adobe After Effects Professional, Adobe Audition, Adobe Creative Suite Design Premium, Adobe Creative Suite Design Standard, Adobe Creative Suite Master Collection, Adobe Creative Suite Production Premium, Adobe Creative Suite Web Premium, Adobe Creative Suite Web Standard, Adobe Dreamweaver, Adobe Encore, Adobe Fireworks, Adobe Flash Media Interactive Server, Adobe Flash Media Streaming Server, Adobe Flash Professional, Adobe Graphics Server, Adobe Illustrator, Adobe InCopy, Adobe InDesign, Adobe InDesign Server, Adobe Media Player, Adobe OnLocation, Adobe Photoshop, Adobe Photoshop Elements, Adobe Photoshop Express, Adobe Photoshop Extended, Adobe Photoshop Lightroom, Adobe Premiere Elements, Adobe Premiere Express, Adobe Premiere Pro, Adobe Soundbooth, Adobe Ultra, Adobe Visual Communicator, Flash Video Streaming Service, Ovation, Photoshop.com, Scene7 On-Demand, and Vlog It!.

The Company competes with Apple, Corel, Avid, Quark, Microsoft, ACDsee, Corel, Mediascape, Xara, Bare Bones Software, Oracle, Borland, IBM, ACD Systems, AI Soft (Japan), ArcSoft, Corel, i4 (Japan), Google, Kodak, Nova Development, Magix, Microsoft, Phase One, Photodex Corporation, Sonic, Pinnacle, Sony, Yahoo, Canon, Dell, Hewlett-Packard, Nikon, Aist, Avid, Broderbund, Cyberlink, Magix and Muvee.

Business Productivity Solutions

Business Productivity Solutions business provides solutions, which meet the needs of enterprises and governments. Within its Business Productivity Solutions, it categorize into two distinct businesses: Knowledge Worker and Enterprise. Both businesses leverage its client platforms that include Adobe Reader, Adobe Flash Player and Adobe AIR. Knowledge Worker products include Adobe Acrobat.com, Adobe Acrobat Connect Pro, Adobe Acrobat Standard, Adobe Acrobat Pro, Adobe Acrobat Pro Extended, Adobe Document Center and Create Adobe PDF Online. The Enterprise products include Adobe LiveCycle Barcoded Forms ES, Adobe LiveCycle Data Services ES, Adobe LiveCycle Reader Extensions ES, Adobe LiveCycle Digital Signatures ES, Adobe LiveCycle Rights Management ES, Adobe LiveCycle Output ES, Adobe LiveCycle PDF Generator ES, Adobe LiveCycle PDF Generator 3D ES, Adobe LiveCycle Production Print ES, Adobe LiveCycle Business Activity Monitoring ES, Adobe LiveCycle Process Management ES, Adobe LiveCycle Content Services ES, Adobe LiveCycle ES Connectors for ECM. Other Knowledge Worker and Enterprise Related products include Adobe Central Pro Output Server, Adobe LiveCycle Designer ES, Adobe Output Designer, Adobe Output Pak for mySAP.com, Adobe Reader, Adobe Web Output Pak, and BlazeDS.

The Company competes with Microsoft, AdLib, Active PDF, Apple, Global Graphics, Nuance, Software995, Sourcenext, Enfocus, Dalim, Zinio, Cisco WebEx, Microsoft Office Live Meeting, IBM Lotus Sametime, Citrix GoToMeeting, PegaSystems, Lombardi, Nuance and Ultimus.

Platform Segment

Adobe Flash Platform enables the development of products and solutions that improves how Web developers and businesses engage with their customers. The Adobe Flash Platform includes client and developer technologies, such as Adobe Flash Player, Adobe Flash Lite, Adobe AIR, Adobe Flex and Adobe Flex Builder, and also encompasses products and technologies created and managed in other Adobe segments. Platform products include Adobe AIR, Adobe ColdFusion, Adobe Flash Catalyst, Adobe Flash Lite, Adobe Flash Player, Adobe Flex and Adobe Flex Builder.

The Company competes with Microsoft, IBM, Oracle, Sun, Move Networks, Real Networks and Apple.

Print and Publishing Segment

The Company’s Print and Publishing business segment contains several of the Company’s products and services, which address market opportunities ranging from the diverse publishing needs of technical and business publishing to its legacy type and OEM printing businesses. It offers these opportunities and the products under OEM PostScript, and Print and Publishing categories. OEM PostScript products include Adobe PostScript and Adobe PDF Print Engine. Print and Publishing products include Adobe Authorware, Adobe Captivate, Adobe Contribute, Adobe Director, Adobe Font Folio OpenType Edition, Adobe FrameMaker, Adobe JRun, Adobe PageMaker, Adobe RoboHelp, Adobe Shockwave Player, Adobe Technical Communication Suite, Adobe Type Library, Adobe Type Classics for Learning, Adobe Type Manager, Adobe Type Sets, FreeHand MX,

The Company competes with PTC, Hewlett-Packard, Microsoft, Interwoven, Vignette, IBM and Oracle.