Profile: Adobe Systems Inc (ADBE.O)
5 Dec 2013
Adobe Systems Incorporated (Adobe), incorporated on October 5, 1983, is a diversified software company. The Company offers a line of software and services used by professionals, marketers, knowledge workers, application developers, enterprises and consumers for creating, managing, delivering, measuring and engaging with content and experiences across multiple operating systems, devices and media. The Company markets and licenses its software directly to enterprise customers through its sales force and to end users through application stores and its Website at www.adobe.com. Adobe also distributes its products through a network of distributors, value-added resellers (VARs), systems integrators, independent software vendors (ISVs), retailers and original equipment manufacturers (OEMs). In addition, Adobe licenses its technology to hardware manufacturers, software developers and service providers for use in their products and solutions. It offers some of its products via a Software-as-a-Service (SaaS) model (also known as a hosted model or cloud-based model), as well as through term subscription and pay-per-use models. The Company’s software runs on personal computers (PCs) and server-based computers, as well as on smartphones, tablets and other devices, depending on the product. It has operations in the Americas, Europe, Middle East and Africa (EMEA) and Asia. On January 13, 2012, the Company completed the acquisition of Efficient Frontier. In January 2011, the Company acquired Demdex. In July 2011, the Company acquired EchoSign. In October 2011, the Company acquired Typekit Inc. In November 2011, it acquired Auditude Inc. In January 2012, the Company acquired Efficient Frontier. In December 2012, the Company acquired Behance. In May 2013, Adobe Systems Inc acquired Ideacodes LLC. In July 2013, Adobe Systems Inc announced the completion of acquisition of privately held Neolane.
The Digital Media segment provides tools and solutions that enable individuals, small businesses and enterprises to create, publish, promote and monetize their content anywhere. Its customers include content creators, Web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. The flagship of the Company’s Digital Media business is its Creative Suite family of products. Consisting of 13 individual products and five suites that contain different configurations of these products, the Company focuses on the needs of professional customers, which include graphic designers, production artists, Web designers and developers, user interface designers, writers, videographers, motion graphic artists, prepress professionals, video game developers, mobile application developers, students and administrators. They use and rely on its solutions for publishing, Web design and development, video and animation production, mobile applications and gaming development and, document creation and collaboration. They work in businesses ranging from publishers, media companies and global enterprises, to design agencies, small and medium-sized businesses, and individual freelancers. Its Creative Suite family of products is used by creative professionals to create the printed and online information people see, read and interact with every day, including newspapers, magazines, websites, mobile applications, catalogs, advertisements, brochures, product documentation, books, memos, reports and banners. Its tools are also used to create content, including video, animation and mobile content, that is created by multimedia, film, television, audio and video producers who work in advertising, Web design, music, entertainment, corporate and marketing communications, product design, user interface design, sales training, printing, architecture and fine arts. Knowledge workers, educators and hobbyists also use its creative products to create and deliver content.
Adobe Digital Publishing solution is an online, hosted publishing solution that enables magazine and newspaper publishers to deliver engaging, reading experiences of their publications to an array of mobile and tablet devices. Its Digital Publishing solution utilizes E-commerce models to sell single issues and subscriptions directly to consumers through mobile marketplaces, and analytics capabilities based on its Adobe Digital Marketing Suite. The Company’s Digital Media-Creative products include Adobe After Effects, Adobe Audition, Adobe Creative Cloud, Adobe Creative Suite Design Premium, Adobe Creative Suite Design Standard, Adobe Creative Suite Master Collection, Adobe Creative Suite Production Premium, Adobe Creative Suite Web Premium, CS Live Services, Adobe Digital Publishing solution, Adobe Dreamweaver, Adobe Edge, Adobe Encore, Adobe Fireworks, Adobe Flash Professional, Adobe Illustrator, Adobe InCopy, Adobe InDesign, Adobe InDesign Server, Adobe Muse, Adobe Photoshop, Adobe Photoshop Express, Adobe Photoshop Express Mobile, Adobe Photoshop Elements, Adobe Photoshop Extended, Adobe Photoshop Lightroom, Adobe Premiere Elements, Adobe Premiere Express, Adobe Premiere Pro, Adobe Soundbooth, Adobe Story, Adobe Visual Communicator, Business Catalyst and TypeKit. Its Digital Media-Touch App Products include Adobe Revel, Adobe Collage, Adobe Debut, Adobe Ideas, Adobe Kuler, Adobe Photoshop Touch and Adobe Proto. Its Developer and Platform products include Adobe AIR, Adobe Flash Builder, Adobe Flash Catalyst, Adobe Flash Lite, Adobe Flash Player, Adobe Flash Platform Services, Adobe Flex and PhoneGap Build. The Company’s Adobe Media Server products include Adobe Flash Access, Adobe Media Interactive Server, Adobe Media Enterprise Server, Adobe Media Live Encoder, Adobe Media Playback, Adobe Media Streaming Server, Adobe Video Streaming Service, Adobe Pass, Auditude, HTTP Dynamic Streaming, Digital Media, Adobe Acrobat Standard, Adobe Acrobat Pro, Adobe Acrobat Suite, Adobe CreatePDF, Adobe SendNow and EchoSign.
The Company competes with Apple, Aviary, Avid, Corel, Microsoft, Quark, ACDsee, Mediascape, Xara, Bare Bones Software, FlashDevelop, JetBrains, Panic, MacRabbit, MacroMates, Oracle, Micro Focus, IBM, Amazon, Aquafada, Google, Texterity, Zinio, ACD Systems, AI Soft (Japan), ArcSoft, Corel, i4 (Japan), Kodak, Nova Development, Magix, Microsoft, Rovi, Sony, Canon, Dell, Hewlett-Packard, Nikon, Phase One, Autodesk, Broderbund and Grass Valley.
Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Its customers include digital marketers, advertisers, publishers, merchandisers, Web analysts, chief marketing officers and chief revenue officers. The Company’s Digital Marketing Business unit provides solutions that include Web analytics, online business optimization and Web experience management products, solutions and services. It delivers these capabilities through its Digital Marketing Suite, which includes its Day CQ5 WEM offerings, as well as the offerings gained through its acquisition of Efficient Frontier. The Company’s products include Adobe SearchCenter, Adobe AudienceManager, Context Optional Social Marketing Suite, Adobe CQ, Adobe Merchandising, Adobe Publish, Adobe Recommendations, Adobe Scene7 On-Demand, Adobe Search&Promote, Adobe SiteSearch, Adobe Test&Target, Adobe Discover, Adobe SiteCatalyst, Adobe SocialAnalytics, Adobe Survey, Adobe Tag Manager, Adobe Insight, Adobe Insight for Retail, Adobe CRX, Adobe DataWarehouse and Adobe Genesis.
The Company’s Digital Enterprise Products include Adobe Connect, Adobe LiveCycle Collaboration Service, Adobe LiveCycle Connectors for ECM, Adobe LiveCycle Content Services, Adobe LiveCycle Mosaic, Adobe LiveCycle Data Services, Adobe LiveCycle Forms, Adobe LiveCycle Reader Extensions, Adobe LiveCycle Output, Adobe LiveCycle PDF Generator, Adobe LiveCycle Production Print, Adobe LiveCycle Digital Signatures, Adobe LiveCycle Rights Management, Adobe LiveCycle Process Management, Adobe LiveCycle Business Activity Monitoring, Adobe LiveCycle Managed Services, Adobe Central Pro Output Server, Adobe LiveCycle Designer, Adobe Output Designer, Adobe Output Pak for mySAP.com and Adobe Web Output Pak.
The Company competes with Google, Yahoo!, Microsoft, Oracle, IBM, HP, salesforce.com, AdXpose, WebTrends, Infor, Nielsen Company, SAS Institute, Microsoft Advertising, WPP, Truviso, Clickfox, QlikTech, Teradata, Accenture, Acxiom Digital, [x + 1], Celebros, SLI Systems, Nextopia Software, Fredhopper. EMC, OpenText, Alfresco, CoreMedia, Percussion, SDL, Cisco WebEx, IBM Lotus Sametime, Citrix GoToMeeting, PegaSystems, Nuance and Ultimus.
Print and Publishing
The Company’s Print and Publishing business segment contains products and services that address market opportunities, including eLearning solutions, technical document publishing, Web application development and high-end printing. Its ColdFusion offering provides ways to build and deploy Internet applications. Developers can extend or integrate ColdFusion with Java or .NET applications, connect to enterprise data and applications, create and interact via Web services, or interface with short messaging service (SMS) on mobile devices or instant messaging clients. Its Print and Publishing products include Adobe Authorware, Adobe Captivate, Adobe ColdFusion, Adobe Contribute, Adobe Director, Adobe eLearning Suite, Adobe FrameMaker, Adobe FrameMaker Server, Adobe Font Folio, Adobe JRun, Adobe PageMaker, Adobe PDF Print Engine, Adobe PostScript, Adobe RoboHelp, Adobe Shockwave Player, Adobe Technical Communication Suite, Adobe Type Classics for Learning, Adobe Type Sets and FreeHand MX.
The Company competes with Microsoft, Hewlett-Packard, IBM and Oracle.
Adobe Systems Inc
345 PARK AVE
SAN JOSE CA 95110-2704