Profile: Adobe Systems Inc (ADBE.OQ)
Adobe Systems Incorporated, incorporated on May 9, 1997, is a software company. The Company offers a line of products and services used by professionals, marketers, knowledge workers, application developers, enterprises and consumers for creating, managing, delivering, measuring, optimizing and engaging with compelling content and experiences across multiple operating systems, devices and media. The Company operates through three segments: Digital Media, Digital Marketing, and Print and Publishing. The Company markets and licenses its products and services directly to enterprise customers through its sales force and to end users through application stores and its own Website at www.adobe.com. It offers various products through a software-as-a-service (SaaS) model or a managed services model (both of which are referred to as a hosted or cloud-based model), as well as through term subscription and pay-per-use models.
The Company distributes certain products and services through a network of distributors, value-added resellers (VARs), systems integrators (SIs), independent software vendors (ISVs), retailers, software developers and original equipment manufacturers (OEMs). In addition, it licenses its technology to hardware manufacturers, software developers and service providers for use in their products and solutions. The Company's products run on personal and server-based computers, as well as on smartphones, tablets and other devices, depending on the product. It operates in the Americas, Europe, Middle East and Africa (EMEA) and Asia-Pacific (APAC).
The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content. The Company's Digital Media segment offers Creative Cloud, which is a subscription service that allows members to download and install the latest versions of its creative products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Lightroom and Adobe InDesign. Creative Cloud members can also access a growing marketplace of digital content through Adobe Stock, an online marketplace for photos, graphics and videos. Creative Cloud also offers members access to online services to synchronize, store and share files, participate in its Behance community of over five million creative professionals, publish and deliver digital content through application stores, develop mobile apps, and create and manage Websites.
The Company's Creative Cloud addresses the needs of creative professionals, including graphic designers, production artists, Web designers and developers, user interface designers, videographers, motion graphic artists, prepress professionals, video game developers, mobile application developers, students and administrators. Its creative products are used to create printed and online information people see, read and interact with every day, including video, animation, mobile and advertising content. The Company's Digital Media business offers various products included in Creative Cloud, including subscriptions to the Creative Cloud version of certain point products, and also offers a range of other creative tools and services, including its hobbyist products, such as Adobe Photoshop Elements and Adobe Premiere Elements, Adobe Digital Publishing Solution, Adobe Typekit and mobile applications, such as Adobe Photoshop Mix, Adobe Photoshop Sketch, Adobe Photoshop Fix and Adobe Premiere Clip that run on tablets and mobile devices.
The Company's Adobe Photoshop CC is a digital imaging software. It is used by photographers, designers, animators, Web professionals and video professionals, and is available to Creative Cloud subscribers. Its Adobe Illustrator CC is its vector graphics software used across the world by designers of all types who want to create digital graphics and illustrations for all kinds of media: print, Web, interactive, video and mobile. Its InDesign is a professional page layout software for print and digital publishing. InDesign is built for designers, prepress and production professionals, and print service providers who work for magazines, design firms, advertising agencies, newspapers, book publishers and catalog companies, as well as in corporate design, commercial printing, and other publishing environments. Its Adobe Premiere Pro is its nonlinear video editing tool used by video professionals. After Effects is its animation and creative compositing software used by a range of motion graphics and visual effects artists. Its Dreamweaver provides a toolset for professional Web designers and front-end developers to create, code and manage Websites.
The Company's Adobe Animate CC is a toolset for professional designers to create interactive animations and publish them to multiple formats or platforms, including HTML5 Canvas, WebGL, SWF, FLV or even custom platforms. Its Adobe Digital Publishing Solution is a solution that enables media publishers, large brand organizations, enterprise customers and advertising agencies to transform their print publications into interactive digital reading experiences for tablet devices and smartphones. Its Adobe Typekit is a subscription font service that brings fonts from foundry partners into one library for quick browsing, easy use on the Web or on the user's desktop, and typographic inspiration. Its Behance is a social community to showcase and discover creative work online. Its Adobe Document Cloud is a portfolio of secure digital document solutions that speeds business transactions through digital workflows. With Adobe Document Cloud, users can create, review, approve, sign and track documents, whether on a desktop or mobile device.
The Company's Digital Media segment also includes its Document Cloud business, built around its Acrobat family of products, the Adobe Acrobat Reader and a set of integrated cloud-based document services. Its customers include traditional content creators, Web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Its customers also include knowledge workers who create, collaborate and distribute documents.
The Company's Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Its Digital Marketing business provides various solutions that include analytics, social marketing, targeting, media optimization, digital experience management, cross-channel campaign management, audience management, premium video delivery and monetization. The Company delivers these capabilities through its Adobe Marketing Cloud, an integrated offering enabling marketers to measure, personalize and optimize marketing campaigns and digital experiences across channels. With its set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Media Optimizer, Adobe Experience Manager, Adobe Campaign, Adobe Audience Manager and Adobe Primetime, as well as real-time dashboards and a collaborative interface, customers of Adobe Marketing Cloud are able to combine data, insights and digital content to deliver a personalized brand experience to their consumers. In addition to Chief Marketing Officers and digital marketers, users of its Adobe Marketing Cloud solutions include marketing professionals, such as search engine marketers, media managers, media buyers and marketing research analysts.
The Company's Adobe Analytics helps its customers to create a holistic view of their business by turning consumer interactions into actionable insights. Adobe Analytics enables Web, social, video, mobile, attribution and predictive analytics across online and offline channels. It also provides the ability to perform ad-hoc segmentation and to integrate data from offline and third-party sources.
Its Adobe Target lets its customers to test, target and personalize content across various devices. Its Adobe Social provides marketers a solution to build connections through content guided by tangible data. With Adobe Social, its customers can manage social content and activities across various social networks and profile pages; listen and respond to consumer conversations in real time; create social campaigns, and track performance with integrated analytics. Its Adobe Media Optimizer is an advertisement management platform.
The Company's Adobe Experience Manager helps its customers to organize, create and manage the delivery of creative assets and other content across digital marketing channels, including Web, mobile, e-mail, communities and video. It enables customers to manage content on premise or host it in the cloud, delivering deployment. Its Adobe Experience Manager includes digital asset management, Web content management, integrated mobile application development, enterprise-level forms management, and social capabilities. The Company's Adobe Campaign enables marketers to orchestrate personalized experiences determined by each consumer's behaviors and preferences. Its Adobe Campaign provides visual campaign orchestration, allowing for intuitive design and automated consumer experiences across channels, from one-off campaigns to triggered messages.
The Company's Adobe Audience Manager is a data management platform that helps digital publishers to build audience profiles in order to identify segments and use them across digital channel. Adobe Audience Manager consolidates audience information from available sources. It then identifies, quantifies and optimizes target audiences, which can then be offered to advertisers through an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms. Adobe Audience Manager provides access to various data sources, offering digital publishers the ability to use a range of third-party data, as well as Audience Manager's private data co-op. Its Adobe Primetime is a modular platform for video publishing, advertising and analytics. The Company's Digital Marketing segment also contains two legacy enterprise software offerings: its Adobe Connect Web conferencing platform, and Adobe LiveCycle, an enterprise document and forms platform.
Print and Publishing
The Company's Print and Publishing segment contains legacy products and services that address market opportunities, including eLearning solutions, technical document publishing, Web application development and printing. The Company's Print and Publishing segment addresses market opportunities ranging from authoring and publishing needs of technical and business publishing to its legacy type and OEM printing businesses.
The Company competes with Apple, Autodesk, Avid, Corel, Microsoft, Quark, Getty Images, Shutterstock, Google, Box, Dropbox, DocuSign, Citrix, IBM, Oracle, salesforce.com, SAP, SAS and Teradata.
Adobe Systems Inc
345 PARK AVE
SAN JOSE CA 95110-2704