Profile: AutoNavi Holdings Ltd (AMAP.OQ)
6 Dec 2013
AutoNavi Holdings Limited, incorporated on June 02, 2006, is a provider of digital map content and navigation and location-based solutions in China. The service platform also enables the Company to move away from a pure business-to-business (B2B), model to a combined B2B and business-to-consumer (B2C), model. As of December 31, 2012, the core of its business is its nationwide digital map database that covered approximately 3.6 million kilometers of roadway and over 22 million points of interest across China. In addition, the Company had completed three dimensional (3-D) navigation maps of key areas in 60 cities and photo-realistic 3-D models of 35 cities for public sector projects. In February 2012, the Company and TomTom NV introduced HD Traffic.
The Company is a holding company that conducts operations that conducts operations through its wholly owned subsidiaries and consolidated affiliated entities. GoldenTom is 51% owned by the Company and 49% held by TomTom Global. GoldenTom provides digital map databases and traffic information in China, and acts as a distribution channel of the Company and TomTom Global’s products.
The Company provides digital map data for in-dash navigation systems installed by a number of international and domestic automobile manufacturers on over 100 car models in China, including multiple Audi, BMW, General Motors models. The Company also provides aftermarket software navigation solutions to dealers’ optional in-dash navigation systems and portable navigation device manufacturers in China, ranging from digital map data to a total solution which consists of digital map data, the navigation engine and the user interface. Its map data for in-dash navigation is generally a two-dimensional or bird’s-eye view representation of roads in China. For certain luxury vehicle models, it also provides map data with detailed 3-D representation of key areas in 60 cities. The Company also offers its total solution, which includes navigation engine software and digital map data, for several car models.
The Company enters into contractual relationships with either in-dash navigation system manufacturers or automobile manufacturers. Under these contracts, it receives a license fee for each copy of its map data delivered and complete solution provided. The Company’s digital map data is used in in-dash navigation systems on over 100 car models made by a number of international and domestic automobile manufacturers, such as Audi, BMW and General Motors. The Company provides aftermarket software navigation solutions to dealer-option navigation systems and portable navigation device manufacturers, ranging from map data to a total solution, which consists of map data, a navigation engine and a user interface. The total solution supports processing of real-time traffic information and interactive navigation.
The Company receives a license fee for each copy of its map data delivered to its aftermarket solutions customers. Users of some models of dealer-option navigation systems or portable navigation devices can download updated map data from its Website, www.autonaviclub.com, or from the Websites of relevant manufacturers. The Company also provides updated map data through distribution channels, such as automobile dealerships and consumer electronics stores. Users of dealer-option navigation systems and portable navigation devices that are connected to a mobile network can also download navigation map updates.
Mobile and Internet Location-based Solutions
The Company’s navigation applications provide users with fully offline navigable map, voice-guided turn by turn directions and speed cameras. The latest version contains several features that have already been embraced by its users, including city-specific functions, cloud-based services and voice command options. The Company offers its mobile navigation services to customers in a number of ways. The Company has collaborated with smart phone and tablet computer manufacturers in the Chinese market, such as Samsung, to pre-install its offline navigation solutions on mobile phones and tablet computers.
The Company also provides mobile map and/or navigation solutions to support location-based services offered by mobile operators in China. In addition, the Company also works with China Mobile on certain geographic information system (GIS) projects and location-based projects. The Company is also cooperating with China Telecom to provide end-users with a business platform software, which integrates China Telecom’s map data with its point of interest data and ultimately supports its location-based mobile navigation business platform, called E Surfing, across China Telecom’s nationwide network. It also offers AMAP, an online map application software specifically designed for mobile phone users free of charge. AMAP is designed to providing users with relevant local information. It integrates its digital map database with complementary content from vertical service providers, offering end-users addresses, phone numbers, directions and more in response to local queries regarding shops, restaurants, parks and landmarks. It provides Websites access to its digital map database, including access through map application user interface (API), which enables its customers to embed rich and interactive location-relevant content into its websites or mobile applications and also provide other location-based services. The map database is stored either on its customers’ servers or on its servers. By combining mobile-Internet and mobile terminal technologies, it has developed location-based solutions designed to help municipal governments and enterprise customers improve civil management and operational efficiency. These solutions have been implemented by a number of municipal government agencies such as those in Beijing, Shanghai, Harbin, Chengdu, Chongqing, Nanjing, Jinan and Zibo and a number of enterprises including telecom carriers, logistics companies, hotel chains, banks, electronic power enterprises and restaurants. The Company helps automotive manufacturers develop vehicle connectivity solutions that integrate the driver, vehicle and surrounding environment into a dynamic network through connected in-car telecommunication devices.
Public Sector and Enterprise Applications
The Company provides a range of solutions to public sector and enterprise customers, including aerial photogrammetry solutions and 3-D modeling applications. Its solutions have a range of applications, such as land resource planning, emergency response, fleet management and asset tracking. The Company uses advanced aerial photogrammetry technologies, such as a high-definition digital mapping camera (DMC) system and LIDAR to collect, process and classify geographic data. The Company is a provider of location-based solutions to many prestigious public sector and enterprise customers, including national ministries, state-owned public utilities, mobile operators, logistics companies, financial institutions, tobacco bureaus at various levels and retail and consumer goods companies. The Company provides 3-D modeling applications based on its AnGeo geographic information system, or AnGeo GIS. AnGeo GIS integrates two dimensional 2-D and 3-D geographic data and supports massive 3-D model and topology uploading which allows smooth display of an entire city model on a personal computer. It provides map data, with or without upgrades, to certain People’s Republic of China government agencies and enterprises to support their location-based application.
The Company competes with NavInfo Co., Ltd., NAVTEQ Corporation and Nokia Corporation.
AutoNavi Holdings Ltd
16/F, Section A, Focus Square
No 6. Futong East Avenue
Wangjing, Chaoyang District
BEIJING BEJ 100102