Profile: Airmedia Group Inc (AMCN.O)
29 Jun 2016
AirMedia Group Inc. (AirMedia), incorporated on April 12, 2007, is an operator of out-of-home advertising platforms in China. The Company is engaged in selling advertising time slots on its network, primarily air travel advertising network, across the People's Republic of China. The Company operates digital frames and digital television screens in 28 airports in China, including Beijing Capital International Airport, Guangzhou Baiyun International Airport, Shanghai Pudong International Airport, Shanghai Hongqiao International Airport and Chengdu Shuangliu International Airport.
Advertising Network and Services
The Company offers advertising services at platforms, such as digital frames in airports, which include light emitting diodes (LEDs), digital television screens in airports and on airplanes, traditional media in airports, such as light boxes, billboards and painted advertisements, and gas station media displays and other outdoor media displays outside of the air travel advertising sector. The Company operates a network of digital frames, placed in areas of airports, such as departure halls, terminals and arrival halls. As of March 31, 2015, the Company operated LED screens in 16 airports, including, Beijing International Airport, Changchun Longjia International Airport, Changsha Huanghua International Airport, Chengdu Shuangliu International Airport, Dalian Zhoushuizi International Airport, Guangzhou Baiyun International Airport, Hangzhou Xiaoshan International Airport, Hohhot Baita International Airport, Jinan Yaoqiang International Airport, Nanning Wuxu International Airport, Qingdao Liuting International Airport, Sanya Fenghuang International Airport, Shenyang Taoxian International Airport, Shenzhen Bao'an International Airport, Tianjin Binhai International Airport and Xi'an Xianyang International Airport. As of March 31, 2015, the Company operated approximately 1,446 digital frames in 25 airports, 1,139 of which were standalone digital frames, including 106- and 108-inch liquid crystal display (LCD) screens and LED screens and 307 of which were frames displayed in groups.
As of March 31, 2015, the Company's programs were placed on digital television screens on planes operated by seven airlines. The displays on its network airplanes, which have been installed by aircraft manufacturers, are located at the top of passenger compartments and on the back of passenger seats. The digital television screens at the top of passenger compartments range from nine to 15 inches in size, while the display screens on the back of passenger seats range from seven to nine inches in size. The Company's airplane display programs are played once for approximately 45 minutes to an hour per flight.
The Company's traditional media in airports includes light boxes and billboards in airports. As of March 31, 2015, the Company operated approximately 454 light boxes and billboards in airports, such as Beijing Capital International Airport, Chengdu Shuangliu International Airport and Wenzhou Yongqiang International Airport.
The outdoor advertising platforms consist of LED screens, as well as traditional advertising formats, such as light boxes and billboards, and display advertising content in month-long slots. The Company operates approximately 22 unipole signs and other outdoor media in locations across Beijing and around 6,966 tablets on high-speed trains in China.
The Company competes with JC Decaux.
Airmedia Group Inc
17F, Sky Plaza, No. 46
BEIJING BEJ 100027