Profile: ATA Inc (ATAI.O)
9 Dec 2013
ATA Inc. (ATA), incorporated in September 2006, is a provides computer-based testing services, test-based educational services, test preparation and training solutions and other related services in the People’s Republic of China. The Company offers services for the creation and delivery of computer-based tests utilizing the test delivery platform, testing technologies and providing testing services in the People’s Republic of China. Its computer-based testing services are used for professional licensure and certification tests in various industries, including information technology (IT) services, banking, securities, teaching and insurance. Its computer-based testing services clients principally include professional associations, such as the Securities Association of China (SAC), China Banking Association and China Futures Association, and Chinese governmental agencies, including the PRC Ministry of Human Resources and Social Security. In November 2013, the Company announced that it has acquired Xing Wei Institute (HK) Limited, a private education technology company that provides training solutions as well as online and mobile training platforms for corporations in China.
Testing Development and Delivery Services
The Company’s test delivery platform and technologies allows it to offer the clients a set of services for the creation, delivery and analysis of computer-based tests, as well as logistical services such as test registration, scheduling and fee collection. It has assisted its clients with creating and delivering a range of computer-based tests, including professional association or licensure tests required by governmental agencies for positions within various governmental agencies or industry associations. Utilizing the computer-based test content creation technologies, the Company assist the clients in developing computer-based tests, including performance-based tests. It includes test design, test item authoring, test form and item bank construction, final user acceptance beta test, and continuous upgrades through analysis and user feedback.
The computer-based testing delivery services include installing the ATA E-testing platform on the client’s computer system to assist with centralizing administrative matters relating to the test or, in the case of repeat clients, upgrading the existing platform as necessary, for new tests; providing technical support throughout the testing process; uploading test information and performing test rehearsals and final testing environment control, and processing test scores, summarizing and processing test scores, summarizing and analyzing test scores and results. It also offers a number of logistical support services relating to test administration. It includes managing test taker registration and scheduling, managing test taker fee collection, arranging test stations and pre-test training of staff at each ATA authorized test center, providing test data management, such as test score publishing, and preparing and delivering certificates for test takers who have passed the test sponsor certification requirements. TOEIC tests include large-scale tests open to the general public for a set fee, as well as on-demand tests given for specific enterprises or organizations.
Career-Oriented Educational Services
The Company’s career-oriented educational services include single course programs, degree major course programs and pre-occupational training programs focusing on preparing students to pass information technology (IT) and other vocational certification tests. Each single course program it offers is centered on a specific type of computer software application or other technology that requires training and practice to master and for which certification is offered. Its degree major course programs are designed to help graduates prepare for particular types of jobs and career paths. Its pre-occupational training programs provide students with a simulated internship environment replicating what these students would experience in an actual internship and that are designed to prepare students for actual job positions.
Test Preparation and Training Solutions
The Company offers test preparation and training solutions by integrating the testing and assessment technologies with test preparation and training content targeted at professional licensure and certification tests in the People’s Republic of China. ATA Online (Beijing) Education Technology Limited (ATA Online) has launched an online test preparation Internet Website in coordination with the Securities Association of China (SAC) to provide a flexible and scalable platform aimed at helping candidates across the People’s Republic of China to fulfill continuing educational requirement after passing their professional licensure and certification tests delivered by ATA.
The Company has offered software comprising a comprehensive set of training materials for certification under the NTET test, which is conducted by the People’s Republic of China’s Ministry of Education and delivered through the test delivery platform and test center network. The Company has entered into a business partnership with the People’s Republic of China’s Ministry of Education to develop and provide online tutorials to students enrolled in Cambridge ESOL’s Cambridge Young Learners English programs in the People’s Republic of China. The tutorials contain audio-visual study aids and practice, which are developed in conjunction with the Institute of Online Education of Beijing Foreign Studies University.
HR Select Employee Assessment Solution
The Company’s self-developed HR Select employee assessment solution. HR Select is an online system that utilizes the software and an inventory of test titles to help employers in the People’s Republic of China maximize the efficiency and accuracy of their employee recruitment process. HR Select covers the entire employee selection process from resume filtering to talent assessment and skills testing to test results analysis. HR Select incorporates database technologies for retaining and categorizing key candidate data, allowing human resource managers to process and filter a number of candidate resumes. Employers using HR Select can choose to adopt any of a multitude of evaluation parameters, including general skills, position-specific skills and compatibility traits.
8th & 12th & 16th Floor, Tower E
6 Gongyuan West Street,Jian Guo
BEIJING BEJ 100005