Profile: Acorn International Inc (ATV)
24 Jan 2017
Acorn International, Inc., incorporated on December 20, 2005, is a marketing and branding company in China that develops, promotes and sells a portfolio of branded products. The Company’s business is comprised of two main divisions, direct-sales platforms and its nationwide distribution network. The direct-sales business involves marketing and selling products directly to consumers in China through its outbound marketing platform and Internet sales platform. In addition, the Company maintains a nationwide distribution network through which it distributes a select number of its products promoted by the direct-sales platform. The Company’s distribution network covers all provinces in China through more than 29 distributors, and allows us to reach over 2,200 retail outlets across China.
The Company's distribution network covers all provinces in China through approximately 29 distributors and allows it to reach over 2,200 retail outlets across China. These retail outlets include bookstores, supermarkets, specialty retail chains and department stores. The Company's database contains approximately 12.7 million names of individual customers. It operates one call center in Wuxi, which processes telephone orders generated by its direct sales platforms and gathers real-time data. The Company has sold over 250 kinds of products through its Website, both through its official Website and on the platforms of China's e-commerce companies, of which over 209 are the Company's branded products while the remainder are third-party products. In addition to its official Website, the Company maintains e-shops on various e-commerce platforms in China, including T-mall.com, Taobao, JD.com, and Amazon to provide products and services to its end-customers. The Company uses its across the nation distribution network to distribute a selected number of its products promoted through its direct sales platforms.
The Company's featured product categories include electronic learning products, collectibles products, health products and mobile phone products, all of which are primarily sold through its direct sales platform, across the nation distribution network, or both. The Company is also engaged in marketing and selling short-term accident and health insurance products with through various channels under its other direct sales platform. It featured products in various categories and under various brands, such as Electronic Learning Products featuring the Ozing branded electronic learning device incorporating mobile Internet interactive features, such as online tutoring services; Health Products featuring Babaka posture correction products; Collectibles Products; Mobile Phone Products, and Kitchen and Household.
The Company competes with BBG, Noah, Readboy, Dang Dang Wang, Yihaodian, Tmall and JD.COM.
Acorn International Inc
18/F, 20th Building, 487 Tianlin
SHANGHAI SHA 200233