Profile: Acorn International Inc (ATV)
27 May 2016
Acorn International Inc., incorporated on December 20, 2005, is a China-based marketing and branding company. The Company's business consists of two main divisions: direct-sales platforms and the company's distribution network. The Company's direct-sales business involves marketing and selling products directly to consumers in China through various platforms, including its outbound marketing platform, Internet sales and catalog sales. The Company offers over 1,800 products through its outbound marketing and online stores, as well as its distribution network.
Through its outbound marketing platform, the Company operates call centers that directly market consumer products to individual customers in China. As of December 31, 2014, the Company's database contained approximately 18.9 million names of individual customers. The Company operates call centers in Beijing and Wuxi, which process telephone orders generated by its direct-sales platforms. The Company conducts its Internet sales business both through its Website and on the platforms of e-commerce companies. In addition to its official Website, it maintained e-shops on various e-commerce platforms in China, including T-mall.com, Taobao, JD.com, and Amazon to provide products and services to its end-customers. The Company's catalog sales are conducted through its catalogs, which are distributed with the products purchased and shipped to its customers. As of December 31, 2014, the Company sold over 1,100 kinds of products via its catalogs.
In addition to its direct-sales platforms, the Company maintains a distribution network through which it distributes some of its products promoted by its direct-sales platforms, including its various product lines. The Company's distribution network covers all provinces in China through more than 25 distributors, and reaches over 2,600 retail outlets across China. These retail outlets include bookstores, supermarkets, pharmacies, specialty retail chains and department stores. As of December 31, 2014, the Company featured products in the following categories and under the following brands: Electronic Learning Products featuring the Ozing branded electronic learning device incorporating mobile Internet interactive features, such as online tutoring services; Collectibles Products; Health Products featuring Babaka posture correction products; Kitchen and Household Products featuring Rose branded knives and True Sleeper household products, and Mobile Phone Products featuring Gionee and Konka branded mobile phones.
The Company competes with BBG, Noah, Readboy, Dang Dang Wang and Yihaodian.
Acorn International Inc
18/F, 20th Building, 487 Tianlin
SHANGHAI SHA 200233