Profile: A T Cross Co (ATX.O)

A. T. Cross Company is a designer and marketer of branded personal accessories, including writing instruments, reading glasses, personal and business accessories and sunglasses. The Company operates in two segments: Cross Accessory Division (CAD) and Cross Optical Group (COG). It manufactures and markets writing instruments under the Cross brands consisting of ballpoint pens, fountain pens, Selectip rolling ball pens and mechanical pencils. The Company also manufactures and markets a variety of refills for most of its product types. The Company's COG segment consists of its wholly owned subsidiary, Cross Optical Group, Inc. and is the legal entity of the Company's two sunglass brands: Costa and Native.

Cross Accessory Division

The Company is an original equipment manufacturer (OEM) of writing instruments. In addition to Cross-branded writing instruments, CAD manufactures and markets a FranklinCovey line of entry level price point refillable writing instruments. In addition to writing instruments, it also designs and markets a variety of personal and business accessories, including leather goods, reading glasses, watches, desk sets, cufflinks and stationery. The Company launches new pen products and other personal accessories on a bi-annual basis.

The Company's writing instruments are offered in a variety of styles and materials at various price points. Products in this price range include: Classic Century, Calais, Cross Advantage, Aventura, Stratford, Cross Contour, Cross Edge, and selected Century II and ATX writing instruments. The Sable, Nile, Revere, Sage and Parasol writing instrument product lines are sold to the Company's self-serve channels of distribution, including the office superstore customers.

CAD products are sold throughout the United States by the Company's direct sales force and manufacturers' agents or representatives to approximately 3,000 retail and wholesale accounts, and directly to consumers via the Company's Website: www.cross.com, and the Cross retail store. Retail accounts include: gift stores, department stores, jewelers, stationery, office supply and pen specialty stores, and United States military post exchanges. The Company's wholesale accounts distribute CAD products to retail outlets that purchase in smaller quantities.

Cross Optical Group

The Company's COG segment designs, manufactures and markets polarized sunglasses under the brand names Costa and Native. The Company's brands offer sunglasses in more than 75 styles and 25 lens options. The Company's sunglass products are sold by employee representatives and manufacturers agents to approximately 6,600 retail accounts throughout the United States. Retail accounts include optical and sunglass specialty shops, department stores and sporting goods retailers.