Profile: AU Optronics Corp (AUO)
18 Dec 2013
AU Optronics Corp. is principally engaged in the research, development, design, manufacture and distribution of flat panel displays. The Company provides large-, medium- and small-sized flat panel displays, which primarily include thin film transistor liquid crystal display (TFT-LCD) related products. Its products are applied principally in the manufacture of information technology (IT) products, communications and consumer electronics, and ordinary industrial products, such as desktop LCD displays, notebook computer monitors, network electronic products, digital cameras, video cameras, digital photo frames, automobile displays, portable digital video disk (DVD) players, mobile phones, smart handheld devices and automatic teller machines (ATMs), among others. The Company distributes its products primarily in Asia, the Americas and Europe. During the year ended December 31, 2009, the Company obtained approximately 100% of its total revenue from TFT-LCD products. In May 2011, it sold Cando Corporation.
During the year ended December 31, 2009, sales of panels for notebook computers accounted for 18.5% of the Company's net sales. Its product mix for notebook computers primarily includes 8.9- to 17-inch panels. The most commonly produced panel sizes for notebook computers have been 14.1, 15.4 and 15.6 inches. During 2009, sales of panels for desktop monitors accounted for 19% of its net sales. In 2009, 18.5-inch, 19-inch and 21.5-inch panels were most commonly produced for desktop monitors.
Consumer Electronics Products
The Company's panels for consumer electronics products are used in products, such as mobile phones, digital photo frames, digital still cameras, portable navigation display, portable DVD players, digital camcorders, automobile display, amusement and printer displays. During 2009, sales of panels for consumer electronics accounted for 12.6% of its net sales.
Liquid Crystal Display Television
The Company's panels for LCD television consist of panels with a panel size of 19 inches or above. Its portfolio of LCD television panels consists of 19-inch to 65-inch panels. In 2009, sales of LCD television panels accounted for 46.3% of the Company's net sales. In 2009, approximately 68.4% LCD television panels produced by the Company were 30-inches and above.
The Company's panels for industrial display are used in products, such as automatic teller machines, point of sale systems, kiosks, industrial PCs, marine and aviation electronics, game machines, medical equipment, factory automation systems, e-Signage and public information displays. In 2009, sales of panels for industrial display accounted for 0.6% of its net sales.
The Company competes with LG Display Co., Ltd., Samsung, Chimei Innolux Corp., Chunghwa Picture Tubes, Ltd., Hannstar Display Corporation, Wintek Corporation, Giantplus Technology Co., Ltd., Prime View International Co., Ltd., Sharp, Toshiba, IPS Alpha Technology, Ltd., Hitachi, Shanghai SVA NEC Liquid Crystal Display Co., Ltd., BOE Technology Group Co., Ltd., InfoVision Optoelectronics (Kunshan) Co., Ltd., Century Corporation Co., Ltd. China, Shanghai Tianma Micro Electronics Co., Ltd., and Shenzhen Tianma Micro Electronics Co., Ltd.
AU Optronics Corp
No.1, Li-Hsin Rd 2,
Li-Hsin Road 2, Hsinchu Science