Profile: Avid Technology Inc (AVID.OQ)
6 Dec 2013
Avid Technology, Inc. (Avid) ,incorporated in 1987, is a provider of digital media content-creation products and solutions for film, video, audio and broadcast professionals, as well as artists and home enthusiasts. The Company provides digital media content-creation products and solutions to customers in the three market segments: media enterprises, professionals and Creative Enthusiasts. The Company provides a range of software and hardware products and solutions, as well as services offerings, to address the needs, skills and levels found within its customer market segments.
The Company offers video and audio products and solutions, which are designed for the desktop or home studio. The Company offers a range of products and solutions, including hardware- and software-based video- and audio-editing tools, collaborative workflow and asset management solutions, and graphics-creation and automation tools, as well as scalable media storage options.
The Company offers a range of software and hardware professional video-editing solutions. Its Media Composer product line is used to edit television programs, commercials and films, while its NewsCutter and iNews Instinct editors are designed for the news production. Avid Symphony Nitris DX and Avid DS are used during the online or finishing stage of post production, during which the final program is assembled in high resolution with finished graphics, visual effects, color grading and audio tracks. During the year ended December 31,2011, new versions of our video editing solutions, Media Composer version 6, NewsCutter version 10 and Symphony version 6.
Avid Studio, its consumer video-editing software, provides consumers and entry-level videographers with the ability to easily create professional-looking videos. The Company’s consumer video-editing products Pinnacle Studio consumer video-editing product line, is available in three configurations: Pinnacle Studio HD, Pinnacle Studio HD Ultimate and Pinnacle Studio HD Ultimate Collection. Pinnacle Studio HD is designed for entry-level storytellers looking for a quick and easy way to enhance and share their projects with family and friends. Pinnacle Studio HD Ultimate and Pinnacle Studio HD Ultimate Collection offer additional features intended for advanced video enthusiasts who require greater power, control and quality for more professional looking results.
Its broadcast newsroom graphics, ingest, play-to-air and automation device control solutions are designed to assist broadcasters as they bring programs from concept to air. These products accelerate the production process by enabling broadcasters to automate the control of ingest devices, manage teams of broadcast journalists and editors, assemble stories into news programs, develop and deliver real-time graphics for broadcast television, and automate the process of playing television programming to air. Its on-air solutions include AirSpeed Multi Stream, Avid Motion Graphics and iNews. Its Avid ISIS shared storage systems are easy-to-use, real-time, open solutions that bring the power of best-in-class shared storage to local and regional broadcasters and post production facilities.
Its Integrated Media Enterprise( IME), is an open framework for integrating media operations with business processes to increase efficiency and agility across the enterprise. The IME framework is supported by Avid Interplay, its production and media asset management solution. Interplay Media Asset Manager ( MAM), allows users to focus on creating content by giving them the tools to connect their media operations and workflows, control movement of media between Interplay MAM and storage systems, configure metadata, and leverage a service-oriented architecture structure to integrate in-house and third-party applications. Sales of video storage and workflow products accounted for approximately 21% of its consolidated net revenues during 2011.
The Company’s Pro Tools digital audio software and workstation solutions facilitate the audio production process, including music and sound creation, recording, editing, signal processing, integrated surround mixing and mastering, and reference video playback. Its Pro Tools platform supports a variety of internally developed and third-party software plug-ins and integrated hardware. Pro Tools solutions are offered at a range of price points and are used by professionals and aspiring professionals in music, film, television, radio, multimedia and Internet production environments.
In October 2011, the Company introduced Pro Tools HDX digital audio workstation. This addition to the Pro Tools HD family gives customers two systems to choose from, the Pro Tools HD Native system or the Pro Tools HDX system. In 2011, the Company introduced Pro Tools 10 software. Pro Tools 10 features Clip Gain, which enables users to more easily adjust the gain for individual audio clips and match their relative levels. Its Avid Vantage Program is an annual membership program for Pro Tools users that provides subscribers with unlimited online technical support, discounted phone support and access to audio plug-ins. Sales of digital audio software and workstation products accounted for approximately 14%, of its consolidated net revenues during 2011.
It offers a range of complementary audio and video control surfaces and consoles, leveraging the open industry standard protocol EUCON (Extended User Control) to provide open solutions that meet the needs of customers ranging from the independent professional to the high-end broadcaster. Its System 5 digital audio console is a large-format, scalable console with power on demand to mix the biggest feature films or album projects. Its Artist Series control surfaces offer integrated, hands-on control at an affordable price. Compact and portable, all control surfaces in the Artist line feature EUCON, allowing hands-on control of the user's favorite applications.
The Company’s VENUE product family includes console products for mixing audio for live sound reinforcement for concerts, theater performances and other public address events. It offers a range of VENUE solutions that are designed for large performance settings, such as stadium concerts, as well as medium-sized theatres and houses of worship. VENUE systems allow the direct integration of Pro Tools systems to create and playback live recordings. In January 2012, it extended the VENUE product family with the release of the VENUE SC48 Remote System. The VENUE SC48 Remote System features the VENUE SC48 digital console paired with the new VENUE Stage 48 remote box, enabling the user to place input/output devices away from the console and closer to the sources, eliminating cable clutter. Sales of control surfaces and live systems accounted for approximately 11% of consolidated net revenues during 2011. Its new Fast Track C400 and Fast Track 600 recording interface products are the M-Audio Fast Track line of USB interfaces.
The Company’s MIDI keyboards/controllers and its digital pianos are used by musicians in the recording studio and for live performances. In 2011, it introducted Keystation Mini 32, a 32-note, USB bus-powered keyboard controller small enough to fit in a backpack. In 2011, it also launched the M-Audio Venom synthesizer, which provides cutting-edge sound options to musicians of all skill levels. Venom works directly with Pro Tools and third-party digital audio workstations.
The Company provides a range of speakers for use with desktop computer systems and in the studios of creative independents, established professionals, commercial businesses, post production facilities and broadcasters. Its Sibelius-branded software allows users to create, edit and publish musical scores. Sibelius software is used by composers, arrangers and other music professionals. Student versions are also available to assist in the teaching of music composition and score writing. In 2011, the Company launched Sibelius 7 the newest version of its musical notation software featuring an all new task-oriented user interface and native 64-bit performance. It also released Avid Scorch application for the Apple iPad mobile device.
Customer Support and Professional Services
The Company’s customer success and professional services organizations provide support services to help its customers make the most of their investment in its products and solutions. It offers support plans to help its customers meet their business objectives. All support plans are based on the premise of customers have access to online tools and self-help to speed recovery, software updates and upgrades to provide maintenance fixes and new features. In addition to support services, it offer a broad array of professional services.
The Company competes with Adobe Systems Incorporated, Apple Inc., Sony Corporation, Bit Central Inc., Dalet S.A., Editshare LLC, EVS Corporation, Grass Valley, Harmonic Inc., Harris Corporation, Quantel Inc., Vizrt Ltd. Autodesk Inc., Harman International Industries Inc., Yamaha Corporation, Corel Corporation, Magix AG and Roland Corporation.
Avid Technology Inc
65-75, Network Drive
BURLINGTON MA 01803