Profile: Build-A-Bear Workshop Inc (BBW.N)
Build-A-Bear Workshop, Inc., incorporated on March 31, 2000, is a specialty retailer offering a make your own stuffed animal retail-entertainment experience, in which customers can visit a range of stations in order to make and customize a stuffed animal. The Company conducts its operations through three reportable segments: retail, international franchising and commercial.
The Retail Segment includes the operating activities of company owned stores in the United States, Canada, the United Kingdom and Ireland. The segment also includes other retail delivery operations, including the Company's Web store, temporary stores and non-traditional store locations. As of January 3, 2015, the Company operated 324 company owned retail stores, including 245 traditional and 20 non-traditional Build-A-Bear Workshop stores and 57 traditional and two non-traditional Build-A-Bear Workshop stores. The Company's retail stores offer a selection of merchandise, including over 30 different styles of animals to be stuffed, sounds and scents that can be added to the stuffed animals and a variety of clothing, shoes and accessories, as well as other brand appropriate toy and other items.
International Franchising Segment
The international franchising segment includes the licensing activities of the Company's franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East and Mexico. In addition, franchisees operated 71 Build-A-Bear Workshop stores in other international locations.
The commercial segment has been established to market the naming and branding rights of the Company's properties for third party use. The Company owns 350,000 square-foot distribution centers near Columbus, Ohio which serves its stores in the United States and Canada. The Company also contract with a third-party warehouse in southern California to service its West Coast stores. The contract has a one year term and is renewable. In Europe, the Company contract with a third-party distribution center in Selby, England.
The Company competes with Wal-Mart, Toys R Us, Target, Kmart, Ty, Fisher Price, Mattel, Ganz, Applause, Boyd's, Hasbro, Commonwealth, Gund and Vermont Teddy Bear.
Build-A-Bear Workshop Inc
1954, Innerbelt Business Center
ST. LOUIS MO 63114-5719