Profile: Build-A-Bear Workshop Inc (BBW.N)
Build-A-Bear Workshop, Inc., incorporated on March 31, 2000, is primarily a specialty retailer offering a make your own stuffed animal interactive retail-entertainment experience. The Company's segments include direct-to-consumer (DTC), international franchising and commercial. The DTC segment includes the operating activities of Company-owned stores in the United States, Canada, the United Kingdom, Ireland and Denmark, and other retail delivery operations, including the Company's e-commerce sites and temporary stores. The international franchising segment includes the licensing activities of the Company's franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East and Mexico. The commercial segment markets the naming and branding rights of the Company's intellectual properties for third-party use.
The Company operates approximately 330 Company-owned retail stores in the United States, Canada, the United Kingdom, Ireland and Denmark, including over 270 Build-A-Bear Workshop stores in the United States and Canada, and approximately 60 Build-A-Bear Workshop stores in the United Kingdom, Ireland and Denmark. Its franchisees operate over 80 Build-A-Bear Workshop stores in other international locations. The Company's make your own stuffed animal interactive retail-entertainment experience includes its guests visiting a range of stations within a store in order to make and customize a stuffed animal. The Company's retail stores offer a range of merchandise, including over 30 different styles of animals to be stuffed, sounds and scents that can be added to the stuffed animals, and a range of clothing, shoes and accessories, as well as other brand appropriate toy and novelty items. The Company also offers back-up supplies, such as Cub Condo carrying cases and stuffing for the animals.
The Company competes with Wal-Mart, Toys "R" Us, Target, Ty, Fisher Price, Mattel, Ganz, Applause, Hasbro, Commonwealth, Gund and Vermont Teddy Bear.
Build-A-Bear Workshop Inc
1954 Innerbelt Business Center D
ST. LOUIS MO 63114-5719