Profile: Blue Calypso Inc (BCYP.OB)


24 Jul 2014
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Blue Calypso, Inc., Incorporated on September 8, 2011, is engaged in the development and monetization of its technology and intellectual property focused on digital word-of-mouth marketing, advertising and mobile gamification. The Company offers technology services focused on developing business, Web and mobile applications. The Company’s product offerings include SOCIALECHO, EMGAGE, POPSHARE and DashTAGG. In September 2013, The Company acquired mobile gamification technology from the developer of such technology and subsequently applied for a new patent based upon the enhancement and integration of this technology into its platform. It has developed a technology platform that facilitates the delivery of advertising campaigns, promotions and content across social media channels using multiple device types. Its technology facilitates the connection of brands to consumer advocates and matches them using attributes such as geo-location or demographic profile.


The Company provides a technology platform that helps brands enable their customers and advocates to spread promotions and brand content across their social media networks. Customers and advocates can customize brand content with their own message, picture or video and with one click send it to social media networks of their choice.


The Company enables brands to focus on brand content and promotional delivery through their employees’ social networks. Like SOCIALECHO, employees can customize brand content with their own message, picture or video and with one click send it to social media networks of their choice.


POPSHARE is an applet that is easily installed anywhere on a client’s Website where sharing might occur. The POPSHARE applet can be used in a variety of ways. It can be placed on new product pages, specific promotional content or on the purchase confirmation page. POPSHARE promotes sharing of branded content and enables consumers to customize it with a message, picture or video following a purchase through the client’s Website. Immediate share confirmation from the brand to the advocate thanking them for sharing allows the brand to interact directly with the advocate for the first time.


DashTAGG is its mobile gamification technology. DashTAGG players take pictures of each other to earn points and win prizes and awards. Retailers or events sponsor games and provide physical locations with quick response (QR) codes which activate tags when scanned. Physical locations of players are identified via their global positioning system (GPS). Game sponsors may offer prizes, merchandise, trophies and access to events like parties, shows and concerts.

Blue Calypso Labs

Blue Calypso Labs was launched to offer software services to clients. Blue Calypso Lab’s mission is to help clients develop software solutions that solve strategic business problems, focus on integrating Blue Calypso’s sharing technologies as well as seek licensing revenue from Blue Calypso’s broad portfolio of intellectual property.

Company Address

Blue Calypso Inc

Suite 200, 19111 North Dallas Pa
DALLAS   TX   75287
P: +1972.6954776
F: +1302.6555049

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