Profile: Blue Calypso Inc (BCYP.OB)
22 Oct 2014
Blue Calypso, Inc., Incorporated on September 8, 2011, develops and delivers advocacy marketing and analytics solutions and services for the business-to-consumer (B2C) marketplace leveraging mobile, social media, gamification and its intellectual property portfolio. The Company has developed a patented technology platform that enables brands to leverage customer and employee relationships to increase brand loyalty and drive revenue. It generates revenue from consulting fees, licensing and/or enforcement of such patented technologies. The Company has developed four core products that form the basis of its technology platform: SOCIALECHO, EMGAGE, POPSHARE and DASHTAGG. In September 2013, it acquired mobile gamification technology and subsequently applied for two additional patents based upon the enhancement and integration of this technology into its platform. Its technology facilitates the connection of brands to consumers and enables them to customize and share brand content across the social media channels.
The Company allows brands to leverage their customers and social media fans to spread their brand content through their social networks. SOCIALECHO allows brands to white label its technology and make branded content, such as promotions and offers available to their fans, employees, and customers. Then with one click the advocate can send their personalized message to the social media channels like Facebook, Twitter and others. Its technology then tracks, monitors, and provides analytics within and across these multiple social media channels.
The Company enables brands to mobilize their employees to spread brand messages and promotions through their social networks. EMGAGE leverages its base technology of launching promotions but instead of consumers, engages an overlooked brand amplification resource within a company, the employee base. It generates revenue from this product through a one-time enterprise license per use of the technology per campaign.
POPSHARE allows companies to install our applet on their Website and place POPSHARE on any page where a product is featured or where shopping cart functionality exists. POPSHARE helps the Website viewers and buyers that like the products to easily share that branded content and customize it with a message, picture or video. Rather than a simple one-way share that is in use by shopping carts, POPSHARE’s individual customization significantly validates the share and demonstrates the consumer’s commitment to the product. POPSHARE thanks the customer for sharing and offers the client the ability to serve up a coupon or highlight upcoming promotions. As the content goes viral Blue Calypso provides the robust analytics to the brand on the shares as they proliferate across the social media platforms. It generates revenue from this product based upon a monthly license to use the applet on an ongoing basis.
DASHTAGG is its Mobile Gamification Technology. It is a social and mobile game of tag or scavenger hunt and is designed to increase in-store foot traffic and grow visitor-to-buyer conversion rates. DASHTAGG players take pictures of each other to earn points and win prizes and awards. Games are sponsored by retailers or events that provide physical locations to activate TAGGs by scanning specific Quick Response (QR) codes.
Blue Calypso Labs
Blue Calypso Labs (BC Labs) offers software development, innovation and related consulting services to clients. BC Lab’s mission is to help clients develop software solutions that solve strategic business problems, focus on integrating its digital marketing and analytics technologies into various client applications as well as seek licensing revenue from its broad portfolio of intellectual property.
The Company competes with Zuberance, Extole, MyLikes, WeReward (IZEA), and BzzAgent.
Blue Calypso Inc
Suite 200, 19111 North Dallas Pa
DALLAS TX 75287