Profile: Blue Calypso Inc (BCYP.OB)

Blue Calypso, Inc., formerly JJ&R Ventures, Inc. (JJ&R), incorporated on March 2, 2007, is a development stage company. The Blue Calypso platform consists of two primary components. The Blue Calypso Network, or back-end, includes the data warehouse of ad and related content, the ad rendering engine, endorser portal, brand portal, agency portal, administrative portal, and Web services and communications clusters responsible for receipt and transmission of data and content. The second component is the mobile platform, installed on endorser smartphone devices or accessed via an endorser Web portal, www.calyp.com, and called Calyp. The Calyp mobile application and Website are the portals for endorsers to enter the community, initiate endorsements and interact with other endorsers. The Company owns four registered trademarks in the United States. Blue Calypso Holdings (Texas Corporation) merged into Blue Calypso, Inc. (Delaware Corporation), on December 17, 2011.

On September 1, 2011, Blue Calypso Acquisition Corp., which is a wholly owned subsidiary of the Company, merged with and into Blue Calypso Holdings, Inc., with Blue Calypso Holdings, Inc. On October 17, 2011, the Company merged with and into Blue Calypso, Inc., a Delaware corporation and wholly-owned subsidiary, for the sole purpose of changing its state of incorporation from Nevada to Delaware. Aztec Systems, Inc. provides administrative and technical support services to the Company. The Company outsources the endorser reloadable Visa Debit card processing to an organization that is responsible for filing necessary taxes documents, preserving personally identifying information (PII/PCI) and maintaining and issuing the cash rewards to the endorsers.

The Company competes with MyLikes, Zuberance, WeReward (IZEA), Dunnhumby, BzzAgent, Groupon and Living Social.