Profile: Ballantyne Strong Inc (BTN.A)

BTN.A on American Stock Exchange

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Ballantyne Strong, Inc, is a distributor, integrator and service provider to the theater exhibition industry on a worldwide basis. The Company operates in two segments: theater and lighting. Its theater segment consists primarily of the assembly, distribution, installation and service of film and digital projection equipment and accessories for the movie exhibition industry. Its lightning segment consists of the design, assembly and distribution of lighting systems to the worldwide entertainment lighting industry. The Company manufactures cinema screens in Joliette, Canada through its Strong/MDI Screens Systems, Inc. subsidiary. The Company also has an extended network of service technicians located throughout the country to install and service film, digital and other cinema and non-cinema products. In October 2013, the Company acquired Convergent Corporation and its wholly owned subsidiary, Convergent Media Systems.

Theater Segment

The Company, through distribution agreements with NEC and BARCO distributes DLP Cinema projectors. NEC offers DLP Cinema projectors ranging from their NC1200C projector for screens up to 46 feet wide to the NC3240S, which is a 31,000 lumen 4K projector designed for screens up to 105 feet wide. BARCO offers DLP Cinema projectors ranging from their DP2K-12C projector for screens up to 39 feet to the DP4K-32B cinema projector, which is an ultra-bright enhanced 4K cinema projector for screens up to 105 feet.

The Company through a formal distribution agreement with GDC Technology (USA), LLC, distributes GDC's line of digital cinema servers in North and South America. In addition, it distributes servers for other server manufacturers, including those manufactured by Doremi. Digital servers and the related integrated media block are used by its customers for the storage and delivery of digital content.

The Company also distributes certain accessories, which coupled with the cinema projector, server and integrated media block can fully outfit and automate a projection booth. The accessories include, but are not limited to library management systems; automation products; pedestals; three dimensional (3D) accessories; lenses and lamps.

The Company, in its motion picture projection analog equipments, supports its customers who operate film equipment through sales of replacement parts, lenses, lamps and certain other accessories. The Company manufactures multiple standard and large formats two dimensional (2D) and 3D screens for cinema and special venue applications through its manufacturing facility in Canada. The Company manufactures screens for the IMAX Corporation that is primarily used in large-format applications.

The Company distributes xenon lamps for resale to the theater (both digital and film) and lighting industries through a distributorship agreement with Phillips. The Company also distributes other brands of xenon lamps as requested by its customers from time to time. The Company distributes digital projection lenses throughout the world. The Company also offers service contracts to the theater industry. In addition, the Company offers cabling, wiring, digital menu boards, and digital signage installation and maintenance services. The Company’s service subsidiary, Strong Technical Services, Inc. provides digital installations and after-sale maintenance services. The Company’s network operations center (NOC) operates around the clock utilizing Level I and Level II engineers to monitor the Company's customers' equipment across secure virtual private network (VPN) links.

Lighting Segment

Under the trademark Strong, the Company is a supplier of long-range followspots and other entertainment and architectural lighting products which is used for both permanent and touring applications. The Company's followspots are recognized trademarked models, such as Super Trouper and Gladiator. The Company's long-range followspots are high-intensity general use illumination products designed for both permanent installations, such as indoor arenas, theaters, auditoriums, theme parks, amphitheaters, stadiums and touring applications. The Company's followspot line consists of six basic models ranging in output from 850 watts to 4,500 watts. Lower wattage models, have a range of 20 to 110 feet, are compact, portable and appropriate for small venues and truss mounting. The 4,500-watt model, which has a range of 300 to 600 feet, is a high-intensity xenon light followspot appropriate for large theaters, arenas and stadiums. In 2011 the Company added two models to its (light emitting diode) LED lighting fixtures Neeva product line.

The Company competes with Texas Instruments, NEC, BARCO, SONY, Harkness Screens and Christie Digital Cinema.

Company Address

Ballantyne Strong Inc

Suite 400, 13710 FNB Parkway
OMAHA   NE   68154
P: +1402.4534444
F: +1402.4537238

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