Profile: Clear Channel Outdoor Holdings Inc (CCO.N)
7.49USD
1 Aug 2013
$0.07 (+0.94%)
$7.42
$7.44
$7.53
$7.44
15,036
40,867
$8.74
$4.51
Clear Channel Outdoor Holdings, Inc., incorporated in August 1995, provides clients with advertising opportunities through billboards, street furniture displays, transit displays and other out-of-home advertising displays, such as wallscapes, spectaculars, neons and mall displays, which it owns or operates in global markets. As of December 31, 2011, the Company owned or operated more than 750,000 advertising displays globally. During the year ended December 31, 2011, the Company operated in two business segments: Americas outdoor advertising (Americas) and International outdoor advertising (International), which represented 44% and 56% of its revenue, respectively.
Americas Outdoor Advertising
The Company is an outdoor advertising company in the Americas, which includes the United States, Canada and Latin America. As of December 31, 2011, the Company owned or operated approximately 125,000 display structures in its Americas segment with operations in 48 markets in the United States. Its Americas assets consist of billboards, street furniture and transit displays, airport displays, mall displays, and wallscapes and other spectaculars, which it owns or operates under lease management agreements.
Americas revenue is derived from the sale of advertising copy placed on its digital displays and its traditional displays. Its display inventory consists of billboards, street furniture displays and transit displays. During 2011, billboards consisted approximately 66% of its display revenues. Its Americas segment generates revenues from local, regional and national sales. Its billboard inventory includes bulletins and posters. Digital bulletins display static messages, which resemble standard printed bulletins when viewed, but also allow advertisers to change messages throughout the course of a day. Our electronic displays are linked through centralized computer systems to instantaneously and simultaneously change advertising copy as needed.
The Company’s street furniture displays include advertising surfaces on bus shelters, information kiosks, freestanding units and other public structures, are available in both traditional and digital formats, and are located in metropolitan areas and along commuting routes. The Company owns the street furniture structures and are responsible for their construction and maintenance. Its transit displays are advertising surfaces on various types of vehicles or within transit systems, including on the interior and exterior sides of buses, trains, trams, and within the common areas of rail stations and airports, and are available in both traditional and digital formats. The balance of its display inventory consists of spectaculars, wallscapes and mall displays. Spectaculars are customized display structures, which often incorporate video, multidimensional lettering and figures, mechanical devices and moving parts and other embellishments to create special effects. Its spectaculars are located in Times Square in New York City, Dundas Square and the Gardiner Expressway in Toronto, Fashion Show Mall in Las Vegas, Miracle Mile Shops in Las Vegas and across from the Target Center in Minneapolis.
As of December 31, 2011, the Company owned or operated approximately 125,000 display structures in its Americas segment with operations in 48 markets in the United States. Its displays are located on owned land, leased land or land, for which it have acquired permanent easements. The Company owns the physical structures on which its clients’ advertising copy is displayed.
The Company competes with CBS and Lamar Advertising Company.
International Outdoor Advertising
The Company’s International segment includes its operations in Asia, Australia and Europe. As of December 31, 2011, the Company owned or operated more than 630,000 displays across 30 countries. Its International assets consist of street furniture and transit displays, billboards, mall displays, Smartbike schemes, wallscapes and other spectaculars, which it owns or operates under lease agreements.
International revenue is derived from the sale of traditional advertising copy placed on its display inventory and electronic displays which are part of its network of digital displays. Its International display inventory consists of street furniture displays, billboards, transit displays and other out-of-home advertising displays, such as neon displays. Its International segment generates revenues globally from local, regional and national sales. Its International street furniture displays, available in traditional and digital formats, include bus shelters, freestanding units, various types of kiosks, benches and other public structures. Its International street furniture is sold to clients as network packages of multiple street furniture displays, with contract terms ranging from one to two weeks. Client contracts are also available with terms of up to one year.
The Company’s International billboards are sold to clients as network packages with contract terms ranging from one to two weeks. Long-term client contracts are also available and typically have terms of up to one year. It leases its billboard sites from private landowners. Billboards include posters and its neon displays, and are available in traditional and digital formats. Defi Group SAS, its International neon subsidiary, is a global provider of neon signs with approximately 296 displays in 16 countries globally.
The Company’s client contracts for transit displays, either traditional or digital, have terms ranging from one week to one year, or longer. The balance of its revenue from its International segment consists of advertising revenue from mall displays, other small displays and non-advertising revenue from sales of street furniture equipment, cleaning and maintenance services and production revenue. Its contracts with mall operators have terms ranging from 5 to 10 years and client contracts for mall displays generally have terms ranging from one to two weeks. Its International inventory includes other small displays, which are counted as separate displays. It also has a Smartbike bicycle rental program, which provides bicycles for rent to the general public in several municipalities. In exchange for providing the bike rental program, it derives revenue from advertising rights to the bikes, bike stations, additional street furniture displays, or fees from the local municipalities. It sells equipment or provides cleaning and maintenance services as part of a billboard or street furniture contract with a municipality. As of December 31, 2011, the Company owned or operated more than 630,000 displays in its International segment, with operations across 30 countries. Its International display count includes display faces, which may include multiple faces on a single structure.
The Company competes with JCDecaux and CBS.
Company Address
Clear Channel Outdoor Holdings Inc
200 East Basse Road
SAN ANTONIO TX 78209
P: +1210.8323700
F: +1302.6555049
Company Web Links
| Name | Compensation |
|---|---|
Robert Pittman |
-- |
C. William Eccleshare |
5,429,350 |
Richard Bressler |
-- |
Suzanne Grimes |
-- |
Robert Walls |
2,000,000 |

