Profile: CEC Entertainment Inc (CEC.N)

CEC.N on New York Stock Exchange

42.02USD
1 Aug 2013
Price Change (% chg)

$0.43 (+1.03%)
Prev Close
$41.59
Open
$41.78
Day's High
$42.27
Day's Low
$41.78
Volume
17,497
Avg. Vol
27,941
52-wk High
$45.66
52-wk Low
$28.25

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CEC Entertainment, Inc. is engaged in the family dining and entertainment center business. The Company develops, operates and franchises family dining and entertainment centers under the name Chuck E. Cheese’s. Chuck E. Cheese's stores feature musical and comic entertainment by robotic and animated characters, arcade-style and skill-oriented games, video games, rides and other activities. All of its stores offer dining selections consisting of a range of beverages, pizzas, sandwiches, appetizers, a salad bar and desserts. As of January 1, 2012, the Company and its franchisees operated a total of 556 Chuck E. Cheese’s stores. As of January 1, 2012, it operated 507 Company-owned Chuck E. Cheese’s stores located in 44 states and Canada and its franchisees operated a total of 49 stores located in 15 states, Puerto Rico, Guam, Guatemala, Chile, Saudi Arabia and the United Arab Emirates.

During the fiscal year ended January 31, 2012 (fiscal 2012), the Company’s international franchisees opened one new store located in Chile and one new store located in Saudi Arabia. Chuck E. Cheese's are located in shopping centers or in free-standing buildings near shopping centers. Chuck E. Cheese’s stores are divided into three areas: a kitchen and related areas (cashier and prize area, salad bar, manager’s office, technician’s office, restrooms); a showroom area, and a playroom area. Total table and chair seating in both the showroom and playroom areas average between 400 to 450 guests per store. The showroom area of each Chuck E. Cheese's offers a range of comic and musical entertainment by computer-controlled robotic characters, together with video monitors and animated props, arranged in various stage-type settings. The playroom area features a range of arcade-style and skill-oriented games, video games, rides and other forms of entertainment. Tokens are used to activate the games and rides in the playroom area. All of its games and rides are activated with one token. Its guests can also purchase this merchandise directly for cash. Also included in the playroom area of its stores are tubes and tunnels suspended from or reaching to the ceiling known as SkyTubes or other free attractions for young children.

Company Address

CEC Entertainment Inc

4441 West Airport Freeway
IRVING   TX   75062
P: +1972.2588507
F: +1972.2585524

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