Profile: Church & Dwight Co Inc (CHD.N)
17 May 2013
Church & Dwight Co., Inc. develops, manufactures and markets a range of household, personal care and specialty products. The Company’s brands include ARM & HAMMER, (used in multiple product categories, such as baking soda, carpet deodorization and laundry detergent), TROJAN Condoms, XTRA laundry detergent, OXICLEAN pre-wash laundry additive, NAIR depilatories, FIRST RESPONSE home pregnancy and ovulation test kits, ORAJEL oral analgesics and SPINBRUSH battery-operated toothbrushes. The Company operates in three segments: Consumer Domestic, Consumer International and Specialty Products. During the year ended December 31, 2011, the Consumer Domestic, Consumer International and Specialty Products segments represented approximately 72%, 19% and 9%, respectively, of the Company’s net sales. On June 28, 2011, the Company acquired the BATISTE dry shampoo brand from Vivalis, Limited. The BATISTE brand is managed principally within the Consumer International segment. On September 22, 2011, the Company, together with FMC Corporation and TATA Chemicals, formed an operating joint venture, Natronx Technologies LLC. In October 2012, it acquired Avid Health, Inc. (Avid).
The Consumer Domestic segment includes eight brands and other household and personal care products, such as SCRUB FREE, KABOOM and ORANGE GLO cleaning products, ANSWER home pregnancy and ovulation test kits, ARRID antiperspirant, and CLOSE-UP and AIM toothpastes. The Consumer International segment primarily sells a range of personal care products, some of which use the same brands as its domestic product lines, in international markets, including Canada, France, Australia, the United Kingdom, Mexico, Brazil and China. The Specialty Products segment is a producer of sodium bicarbonate, which it sells together with other specialty inorganic chemicals for a variety of industrial, institutional, medical and food applications. This segment also sells a range of animal nutrition and specialty cleaning products.
The Company specializes in baking soda-based products, as well as other products. In addition, this segment includes other deodorizing and household cleaning products, as well as laundry and personal care products. The Company’s household products include ARM & HAMMER Pure Baking Soda, ARM & HAMMER and XTRA Powder and Liquid Laundry Detergents, ARM & HAMMER Carpet & Room Deodorizers, ARM & HAMMER Cat Litter Deodorizer, ARM & HAMMER Clumping Cat Litters, ARM & HAMMER, FRESH’N SOFT Fabric Softeners, ARM & HAMMER Total 2-in-1 Dryer Cloths, ARM & HAMMER Super Washing Soda, SCRUB FREE Bathroom Cleaners, CLEAN SHOWER Daily Shower Cleaner, CAMEO Aluminum & Stainless Steel Cleaner, SNO BOL Toilet Bowl Cleaner, XTRA and NICE’N FLUFFY Fabric Softeners and FELINE PINE Cat Litter. The Company’s personal care products include ARM & HAMMER Toothpastes, SPINBRUSH Battery-operated Toothbrushes, MENTADENT Toothpaste, Toothbrushes, AIM Toothpaste, PEPSODENT Toothpaste, CLOSE-UP Toothpaste, RIGIDENT Denture Adhesive, ARM & HAMMER Deodorants & Antiperspirants, ARRID Antiperspirants, LADY’S CHOICE Antiperspirants, TROJAN Condoms and Vibrating Products, FIRST RESPONSE Home Pregnancy and Ovulation Test Kits, ANSWER Home Pregnancy and Ovulation Test Kits, NAIR Depilatories, Lotions, Creams and Waxes and ORAJEL Oral Analgesics.
In 2011, household products constituted approximately 65% of the Company’s Domestic Consumer sales and approximately 47% of the Company’s total sales. The Company markets its ARM & HAMMER brand laundry detergents, in both powder and liquid forms. The Company markets its XTRA laundry detergent in both powder and liquid. The Company also markets XTRA SCENTSATIONS, a concentrated liquid laundry detergent, and OXICLEAN pre-wash laundry additive. The Company markets ARM & HAMMER Power Gel Laundry Detergent and ARM & HAMMER plus OXICLEAN liquid and powder laundry detergents. In 2011 the Company launched the scented liquid detergent clinically tested safe for sensitive skin under the ARM & HAMMER name. The Company’s laundry products also include fabric softener sheets.
The Company markets ARM & HAMMER FRESH ‘N SOFT liquid fabric softener and offers another liquid fabric softener, NICE’N FLUFFY. The Company markets ARM & HAMMER Total 2-in-1 Dryer Cloths, a fabric softener sheet used in the clothes dryer. The Company also markets a line of cat litter products, including ARM & HAMMER Super Scoop clumping cat litter. Line extensions of Super Scoop include ARM & HAMMER Multi-Cat cat litter, designed for households with more than one cat, ARM & HAMMER Odor Alert cat litter, with crystals that change color when activated, ARM & HAMMER Essentials clumping cat litter, a corn-based scoopable litter, and ARM & HAMMER Double Duty cat litter, which eliminates both urine and feces odors on contact. In addition, the Company markets a line of household cleaning products, including CLEAN SHOWER daily shower cleaner, SCRUB FREE bathroom cleaners and SNO BOL toilet bowl cleaner. The Company also markets KABOOM bathroom cleaner and ORANGE GLO household cleaning products.
In 2011, Personal Care Products constituted approximately 35% of the Company’s Consumer Domestic sales and approximately 25% of the Company’s total sales. ARM & HAMMER Baking Soda, when used as a dentifrice, whitens and polishes teeth. The Company also manufactures in the United States and markets in the United States (including Puerto Rico) and Canada, CLOSE-UP, PEPSODENT and AIM toothpastes, and the MENTADENT brand of toothpaste and toothbrushes. The Company markets ORAJEL oral analgesics, which includes products for adults, as well as Baby ORAJEL Cooling Cucumber Teething Gel and Baby ORAJEL Tooth and Gum Cleanser. The Company markets SPINBRUSH battery-operated toothbrushes in the United States (including Puerto Rico), the United Kingdom, Canada, China and Australia. The Company also markets SPINBRUSH Pro-Select toothbrushes; SPINBRUSH Pro-Recharge, a rechargeable toothbrush offering up to one week of power brushes between charges, and SPINBRUSH Sonic. The Company’s deodorant and antiperspirant products are marketed under the ARM & HAMMER, ARRID and LADY’S CHOICE brand names.
TROJAN is the Company’s condom brand. Its other brands in this category include ECSTASY, TROJAN Ultra Thin condoms and TROJAN Fire and Ice Condoms. The Company also markets a series of vibrating products under the TROJAN name. The Company also markets ANSWER in the home pregnancy and ovulation test kit market. The Company also markets a home female fertility test under the FIRST RESPONSE brand name. The Company offers a range of depilatory products for women, men and teens under the NAIR brand name. In 2011 and 2012, new NAIR variants were launched. These included Cool Gel, Roll-On Milk and Honey, and Brazilian Spa Clay products. The Company markets the SIMPLY SALINE brand of nasal saline moisturizers in Europe and other parts of the world.
The Consumer International segment markets a variety of personal care products, household and over-the-counter products in international markets, including Canada, France, Australia, the United Kingdom, Mexico, Brazil and China. Total Consumer International net sales represented approximately 19% of the Company’s consolidated net sales in 2011. Net sales of the subsidiaries located in Canada, France, the United Kingdom and Australia accounted for 36%, 17%, 17% and 12%, respectively, of the Company’s 2011 international net sales in this segment. The Company markets depilatories and waxes, home pregnancy and ovulation test kits and oral care products in most of its international markets. The Company markets waxes and depilatory products in international locations, and TROJAN condoms in Canada and Mexico. The Company also markets SPINBRUSH battery-operated toothbrushes, primarily in the United Kingdom, Canada, France, China and Australia, and OXICLEAN, KABOOM and ORANGE GLO products primarily in Mexico and Canada. The Company sells PEARL DROPS products in Europe, Canada and Australia, STERIMAR nasal hygiene products in a number of markets in Europe, Latin America, China and Australia, and BATISTE dry shampoo principally in the United Kingdom.
The Company’s Specialty Products (SPD) segment focuses on sales to businesses and participates in three product areas: Specialty Chemicals, Animal Nutrition and Specialty Cleaners. The Company’s 99.2%-owned Brazilian subsidiary, Quimica Geral do Nordeste (QGN), is a provider of sodium bicarbonate. The Company and Occidental Petroleum Corporation are equal partners in a joint venture, Armand Products Company, which manufactures and markets potassium carbonate and potassium bicarbonate for sale in domestic and international markets. The potassium-based products are used in a range of applications, including agricultural products, specialty glass and ceramics, and potassium silicates. Armand Products also manufactures for the Company a potassium carbonate-based animal feed additive for sale in the dairy industry. A special grade of sodium bicarbonate, as well as sodium sesquicarbonate, is sold to the animal feed market as a feed additive for use by the dairy industry as a buffer, or antacid, for dairy cattle. The Company also markets DCAD Plus feed grade potassium carbonate, which is manufactured by the Armand Products Company as a feed additive into the animal feed market.
The Company markets MEGALAC rumen bypass fat, a nutritional supplement made from natural oils. The Company also markets BIO-CHLOR and FERMENTEN, a range of specialty feed ingredients for dairy cows. The Company also provides a line of cleaning and deodorizing products for use in commercial and industrial applications, such as office buildings, hotels, restaurants and other facilities. The Company and Safety-Kleen Corporation are equal partners in a joint venture. In North America, this joint venture distributes the Company’s product line of aqueous cleaners along with the Company’s ARMEX blast media line, which is designed for the removal of a variety of surface coatings.
The Company competes with The Procter & Gamble Company, Sun Products Corporation, The Clorox Company, Colgate-Palmolive Company, S.C. Johnson & Son, Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, Johnson & Johnson, Ansell Limited and Inverness Medical Innovations, Inc.
Church & Dwight Co Inc
500 Charles Ewing Boulevard
Princeton South Corporate Park
EWING NJ 08628