Profile: Clorox Co (CLX.N)
10 Mar 2014
The Clorox Company (Clorox) is a manufacturer and marketer of consumer and professional products. The Company operates in four segments: Cleaning, Household, Lifestyle and International. Clorox sells its products primarily through merchandisers, grocery stores, other retail outlets, distributors and medical supply providers. Clorox markets some of the brand names, including its namesake bleach and cleaning products, Clorox Healthcare, HealthLink, Aplicare and Dispatch products, Green Works naturally derived home care products, Pine-Sol cleaners, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Kingsford charcoal, Hidden Valley and K C Masterpiece dressings and sauces, Brita water-filtration products, and Burt's Bees and gud natural personal care products. During the fiscal year ended June 30, 2012 (fiscal 2012), the Company acquired HealthLink and Aplicare, Inc., providers of infection control products, as well as Soy Vay Enterprises, Inc., which makes Asian marinades and dressings.
The Company manufactures products in more than two dozen countries and markets them in more than 100 countries. During fiscal 2012, the Company expanded its product portfolio through acquisitions, including the gud line of natural personal care products under the Burt's Bees brand, the expansion of the on-the-go Brita Bottle line, the Liquid-Plumr Double Impact snake + gel system, Clorox bleach gel and new flavors of Hidden Valley dressings. In addition, during fiscal 2012, the Company opened a facility located in Pleasanton, Calif, which features labs and open work spaces.
Cleaning consists of laundry, home care and professional products marketed and sold in the United States. Products within this segment include laundry additives, including bleach products under the Clorox brand and Clorox 2 stain fighter and color booster; home care products, primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S and Tilex brands; naturally derived home care products under the Green Works brand; and professional cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink and Clorox Healthcare brands.
Household consists of charcoal, cat litter and plastic bags, wraps and container products marketed and sold in the United States. Products within this segment include plastic bags, wraps and containers under the Glad brand; cat litter products, under the Fresh Step, Scoop Away and Ever Clean brands, and charcoal products under the Kingsford and Match Light brands. Lifestyle consists of food products, water-filtration systems and filters, and natural personal care products marketed and sold in the United States. Products within this segment include dressings and sauces, primarily under the Hidden Valley, K C Masterpiece and Soy Vay brands; water-filtration systems and filters under the Brita brand, and natural personal care products under the Burt's Bees and gud brands.
International consists of products sold outside the United States, including laundry, home care, water filtration, charcoal and cat litter products, dressings and sauces, plastic bags, wraps and containers and natural personal care products, primarily under the Clorox, Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Brita, Green Works, Pine-Sol, Agua Jane , Chux, Kingsford , Fresh Step, Scoop Away, Ever Clean, K C Masterpiece, Hidden Valley and Burt's Bees brands. In addition, the Company sells many of its products through online retailers and sells its natural personal care products directly to consumers online. Net sales to the Company's largest customer, Walmart Stores, Inc. and its affiliates, were 26% in fiscal 2012.
OAKLAND CA 94612-1888