Profile: Chipotle Mexican Grill Inc (CMG)
29 Jan 2015
Chipotle Mexican Grill, Inc. (Chipotle), incorporated on January 30, 1998, operates Chipotle Mexican Grill restaurants. Chipotle Mexican Grill restaurants serve a menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads. As of December 31, 2012, the Company operated 1,410 restaurants, including Chipotle restaurants throughout the United States, as well as five in Canada, five in London, England, and one in Paris, France, and also one ShopHouse Southeast Asian Kitchen, a restaurant in Washington, D.C.
Chipotle categorizes its restaurants as either end-caps (at the end of a line of retail outlets), in-lines (in a line of retail outlets), free-standing or other. As of December 31, 2012, of its restaurants in operation, the Company had 258 free-standing units, 861 end-cap locations, 233 in-line locations and 58 other. The average restaurant size is about 2,535 square feet and seats about 56 people. Most of its restaurants also feature outdoor patio space. Its restaurants accept orders over the Internet, by fax, online or through an iPhone ordering application.
The Company’s customers can choose from four different meats, two types of beans, and a variety of extras, such as salsas, guacamole, cheese and lettuce. Ingredients used by the Company include chicken and steak that is marinated and grilled in its restaurants, carnitas (seasoned and braised pork), barbacoa (spicy shredded beef), and pinto and vegetarian black beans. Chipotle adds its rice, which is tossed with lime juice and cilantro, as well as cheese, sour cream, lettuce, peppers and onions, depending on each customer’s request. The Company uses various herbs, spices and seasonings to prepare its meats and vegetables. It also provides a variety of extras, such as tortilla chips seasoned with lime and kosher salt. In addition to sodas and fruit drinks, and organic milk most of its restaurants also offer a selection of beer and margaritas.
Chipotle Mexican Grill Inc
Suite 500, 1401 Wynkoop Street
DENVER CO 80202