Profile: Cumulus Media Inc (CMLS.OQ)
29 Sep 2016
Cumulus Media Inc. (Cumulus), incorporated on November 8, 2001, is a radio broadcasting company. The Company is also a provider of country music and lifestyle content through its NASH brand, which serves through radio programming, NASH Country Weekly magazine, video and live events. Its across the nation platform generates content distributable through both broadcast and digital platforms. The Company's categories of advertisers consist of amusement and recreation; banking and mortgage; furniture and home furnishings; arts and entertainment; food and beverage services; healthcare services; automotive dealers; food and beverage stores, and telecommunications. The Company's product lines include broadcast advertising, digital advertising, political advertising and non-advertising based license fees.
The Company is engaged in the sale of commercial advertising time to local, national and network clients across its approximately 460 owned and operated radio stations and over 8,200 radio broadcast affiliations. Local spot advertising is sold by approximately 1,000 Cumulus employed sales executives across over 90 the United States media markets. National spot advertising for its owned and operated stations is outsourced to Katz Media, which markets itself to advertisers as WestwoodOne Media Sales. Network advertising airing across its owned, operated and affiliated stations is sold by Cumulus employed account executives in regional hubs across the United States under the WestwoodOne Networks brand. The Company provides sales and marketing services for over 10 radio stations in the United States.
The Company is engaged in the sale of advertising and promotional opportunities across its streaming audio network, digital commerce platform, Websites and mobile applications. It operates the streaming audio advertising network in the United States, including owned and operated Internet radio simulcast stations and other third party Internet companies. Its digital commerce platform utilizes couponing and discount daily deals to create promotional opportunities for local and national merchants under its Sweetjack, SweetDeals and Incentrev brands. It also sells banner and other display ads across over 400 local radio station Websites, mobile applications, and ancillary custom client microsites.
The Company offers Political advertising through its broadcast and digital assets. In addition to candidate advertising, it also receives orders from special interest and advocacy groups.
License Fees & Other
The Company's license fees & other revenue category includes the Company's all other non-advertising based revenue. This includes cash based fees it receives for content licensing, third-party network compensation, software licensing, subleases and rents, and all other revenue.
The Company competes with Sirius Satellite Radio, Pandora Internet Radio, Google, Inc. and Yelp.
Cumulus Media Inc
3280 Peachtree Rd NW Suite 2300
ATLANTA GA 30305-2463