Profile: Chinanet Online Holdings Inc (CNET.OQ)
22 May 2017
ChinaNet Online Holdings, Inc., incorporated on October 2, 2006, is a holding company that conducts its primary businesses through its subsidiaries and operating entities (the variable interest entities (VIEs)). The Company is a business-to-businesses (B2B), integrated Internet technology company providing online-to-offline (O2O) sales channel expansion, precision marketing and the related data services for small and medium-sized enterprises (SMEs), and entrepreneurial management and networking services for entrepreneurs in the People's Republic of China (PRC). Its segments include Internet advertising and TV advertising. Its services are founded on Internet, advertising, cloud and Big Data technologies that include preparing and publishing media enabled advertising and marketing campaigns for clients on the Internet, mobile phone, television and other communication channels; hosting mini-sites with online messaging and consulting functionalities; providing search engine marketing services; providing data services, and providing social networking and information sharing services to entrepreneurs to help SMEs manage the expansion of their sales networks.
The Company primarily operates a one-stop service for its clients on its integrated service platforms, primarily including multi-channel advertising and promotion platform, and social networking and services distribution platform. Its multi-channel advertising and promotion platform primarily consists of Internet advertising and marketing portals, and its television production and advertising unit. The Company provides varieties of marketing campaigns through this platform by the combination of the Internet, mobile and television. Its social networking and services distribution platform is an information and service portal for entrepreneurs or any individual planning to start their own business. It is built to serve the community of entrepreneurs to assist them with developing their business, as well as sharing their resources. The Company also uses this platform to develop the distribution channels for its O2O sales channel expansion services in different cities in the PRC.
Internet Advertising and Marketing
28.com is an Internet portal for information relating to small business opportunities in China. The Company further developed and upgraded the system and tools of this Website portal, including customer user interface, and integrated its mobile function and cloud-based search engine marketing and optimization in preparation for mobile search marketing and mobile search optimization. The Company integrated various resources and developed its SMEs intelligent operation and marketing data service applications, which consist of several online cloud technology-based sales, client membership management and other administrative operational management tools specifically designed for small business in China to match their simplicity.
As part of the Company's advertising and marketing services, the Company produces and distributes television shows that comprise advertisements similar to infomercials. Its clients pay for advertising spots, production and editorial coverage. The shows produced by its television unit are distributed during airtime purchased from provincial satellite television stations.
Chinanet Online Holdings Inc
No.3 Min Zhuang Road
Building 6,, Yu Quan Hui Gu Tusp
BEIJING BEJ 100195