Profile: Chinanet Online Holdings Inc (CNET.OQ)
7 Mar 2014
ChinaNet Online Holdings, Inc., formerly Emazing Interactive, Inc., incorporated on April 21, 2006, is a holding company that conducts its primary businesses through its subsidiaries and operating companies. The Company’s services were founded on Internet and advertising technologies that include, preparing and publishing media enabled advertising and marketing campaigns for clients on the Internet, mobile phone, television and other valued added communication channels, hosting mini-sites with online messaging and consulting functionalities, generating sales leads and providing online management tools to help small and medium enterprise (SMEs) manage the expansion of their sales networks. Its advertising network consists of the Website www.28.com (28.com), as well as www.liansuo.com (liansuo.com), www.chuangye.com (chuangye.com) and www.sooe.cn (sooe.cn), its Internet advertising portals, ChinaNet TV, its TV production and advertising unit and its bank kiosk advertising unit, which is primarily used as an advertising platform for clients in the financial services industry. Its media campaign service combines both Internet and television advertising. In February 2011, the Company purchased two advertising agencies, Quanzhou Zhiyuan Marketing Planning Co., Ltd. and Quanzhou Tianxi Shunhe Advertising Co., Ltd.
The Company’s advertising and marketing campaign services combines the Internet, mobile, television and bank kiosks advertising with additions of brand management and sales channel building, thereby maximizing market exposure for its clients. 28.com, operated through Business Opportunity Online (Beijing) Network Technology Co., Ltd., is its Internet advertising Web portal. Through this traffic Internet portal, enterprises and entrepreneurs advertise their business information, brands, products and services, as well as other related business opportunities through their mini-sites hosted by 28.com. The platform also offers campaign management tools for its clients, including lead generation and management, advanced tracking, search engine marketing, search engine optimization, resource scheduling and content management. In 2011, the Company also developed two new advertising Web portals: liansuo.com and chuangye.com, operated through Beijing Chuang Fu Tian Xia Network Technology Co., Ltd., its newly formed majority-owned VIE, Liansuo.com is built to serve larger SMEs than those served by 28.com. The television shows consists of advertisements, similar to infomercials, but include promotions for several clients during the allotted time. The Company’s bank kiosk division operates through Shanghai Borongdongsi, which provides liquid crystal display (LCD) ad displays targeting banking customers.
28.com is a Internet site for information about small business opportunities in China. The Company produces and distributes television shows that consists of advertisements similar to infomercials, but include promotions for several clients during the allotted time. The Company resells to its clients sponsored search resources from Baidu. As of December 31, 2011, the Company had approximately 610 flat-panel displays placed in branches of China Construction Bank in Henan Province.
The Company competes with u88.cn 3158.com 08.cn and 78.cn.
Chinanet Online Holdings Inc
Building 6, Yu Quan Hui Gu Tuspa
No.3 Minzhuang Road, Haidian Dis
BEIJING BEJ 100195