Profile: Cinemark Holdings Inc (CNK.N)
Cinemark Holdings, Inc. (Cinemark), incorporated on August 2, 2006, is engaged in the motion picture exhibition business with theatres in the United States, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Guatemala, Curacao and Bolivia. The Company manages its business in two segments: United States markets and international markets. The international segment consists of operations in Brazil, Argentina, Chile, Colombia, Peru, Ecuador, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Guatemala, Bolivia and Curacao. The Company operates approximately 500 theatres and over 5,800 screens in the United States and Latin America. The Company's United States circuit has approximately 340 theatres and over 4,510 screens in over 40 states and its international circuit has over 180 theatres and approximately 1,280 screens. It develops new platforms for its theatre circuit, such as XD, Movie Bistro, Cinemark Reserve, Luxury Lounger reclining seats, D-BOX seating, CineArts and other concepts. It plays mainstream films from various genres, such as animated films, family films, dramas, comedies, horror and action films. It offers content in both two-dimension (2-D) and three-dimension (3-D) formats in all of its theatres, and in select locations, it also offers a D-BOX format. The D-BOX format features moving seats and added sensory features in addition to the ultra-realistic images of 3-D technology.
The Company's XD auditorium utilizes the digital projection and custom sound, including a Barco Auro 11.1 sound system or Dolby Atmos in select locations. The XD experience includes wall-to-wall and ceiling-to-floor screens, wrap-around sound and seating. It has over 210 XD auditoriums in its worldwide circuit with plans to install 15 to 20 more XD auditoriums. Its Movie Bistro locations offer in-theatre dining with food offerings, such as wraps, sandwiches, burgers, and gourmet pizzas, and a selection of beers, wines, and frozen cocktails. It has over three domestic theatres and approximately one international theatre with the bistro concept. It features Luxury Loungers in approximately 30 of its domestic theatres, representing over 395 screens. It has auditoriums throughout its worldwide circuit that offer seats with D-BOX. It offers D-BOX seating in over 95 auditoriums throughout its worldwide circuit. Its CineArts locations provide moviegoers with the selection of art and independent cinema. It has over 10 domestic theatres that are dedicated to art and independent content, and approximately 60 of its other domestic theatres also offer art and independent films on a limited basis. Digital projection allows the Company to present 3-D content and alternative entertainment, such as live and pre-recorded sports programs, concert events, the Metropolitan Opera, gaming events and other special presentations.
It also offers local film product in its international markets, providing film choices to its patrons. It offers a Classic Series at its United States theatres and some of its international theatres, which involves playing digitally re-mastered classic movies that change on a weekly basis. The Company's Fathom event business focuses on the marketing and distribution of live and pre-recorded entertainment programming to movie theatres to augment theatres' feature film schedules. It also has lobby bars and very important person (VIP) lounges in certain domestic theatres. In its domestic markets, the Company's theatres are part of the in-theatre digital network operated by National CineMedia, LLC (NCM). NCM provides advertising to its theatres through its branded First Look pre-feature entertainment program, and also handles lobby promotions and displays for its theatres. Its approximately 60 international theatres have the ability to receive live events via satellite, with some of these also able to receive film content via satellite. Its CineMode, which is a function within the application it developed, allows patrons the opportunity to earn rewards while being courteous during a show. While in CineMode, the phone's screen is automatically dimmed and patrons are prompted to silence their volume. If CineMode is enabled for the duration of the movie, patrons are rewarded with digital rewards and offers that can be used at their next visit to Cinemark.
The Company competes with Regal Entertainment Group, AMC Entertainment, Inc., Carmike Cinemas, Inc., Cinepolis, Cine Colombia, CinePlanet, Kinoplex (GSR) and Araujo.
Cinemark Holdings Inc
3900 Dallas Pkwy Ste 500
PLANO TX 75093-7871