Profile: China Yida Holding Co (CNYD.OQ)
China Yida Holding, Co., incorporated on June 4, 1999, together with its subsidiaries, operate as a diversified entertainment company in the People’s Republic of China. The Company’s business consists of two segments: advertisement and tourism. Its advertisement segment includes the operation and management of a domestic television channel and outdoor on-train programming. This segment manages the content and re-sells airtime to advertisers and agencies for the television channel, and produces the content for outdoor on-train programming. Its tourism segment develops, operates, manages and markets domestic tourist destinations, including natural, cultural, and historical tourist destinations and theme parks. This segment also creates/designs and constructs new tourist concepts, attractions and properties for its tourist destinations. On June 24, 2011, Fujian Yida formed a wholly owned subsidiary, Fujian Yida Travel Service Co., Ltd. (Yida Travel).
As of December 31, 2011, the Company’s advertisement segment operated and managed the Fujian Education Television Channel (FETV), a television channel in Fujian, and the Journey through China on the Train programming (or the Railway Media) on China’s high-speed railway networks. As of December 31, 2011, its tourism segment had three destinations that were open to the public. They were the Great Golden Lake tourist destination (the Great Golden Lake, titled with Global Geopark and the part of China Danxia; Yunding Recreational Park (a recreational park, or the Yunding Park) in Yongtai County, Fujian, and Hua’An Tulou cluster (or the Earth Buildings or the Tulou, part of Fujian Tulou in Hua’An County, Fujian. As of December 31, 2011, it also had three other destinations that were under the construction. These included Ming Dynasty Entertainment World (Ming Dynasty Entertainment World), a theme park style destination located in Bengbu, Anhui; the China Yang-sheng (Nourishing Life) Paradise (Yang-sheng Paradise), a theme park style destination located in Zhangshu, Jiangxi, and the City of Caves (City of Caves), an underground natural attraction located in Xinyu, Jiangxi. The Company has three wholly foreign-owned enterprises. Fujian Jintai Tourism Development Co., Ltd., Fujian Yida Tulou Tourism Co., Ltd. and Yida (Fujian) Tourism Group, Ltd. are each of its three wholly foreign owned enterprises. Fujian Jintai Tourism’s primary business is tourism at the Great Golden Lake. The Company also offers bamboo rafting, parking lot service, photography services and ethnic cultural communications. Fujian Yida’s primary business relates to the operation of its Yunding Park tourism destination and all of its newly engaged tourism destinations, and the management of the Company’s media business. Tulou is 100% owned by Hong Kong Yi Tat. Tulou’s primary business relates to the operation of Tulou, one of the Company’s tourism destinations.
FETV, owned by the Fujian Education TV Station, is an entertainment television channel. FETV covers approximately 92% of the broadcasting area for the FETV television signal throughout Fujian province. Fujian province is located in southeastern China and has a population of over 35 million. On August 1, 2010, Fuzhou Fuyu Advertising Co., Ltd. (Fuyu), its wholly owned subsidiary, entered into a Fujian Education Television Channel Project Management Agreement (the Agreement), with Fujian Education Media Limited Company, a wholly state-owned company organized by the Fujian Education TV Station under the laws of the People’s Republic of China (Fuijan Education Media), pursuant to which, Fujian Education Media granted to the Company five years of management rights for the FETV channel from August 1, 2010 to July 31, 2015 (the Term), with the first three years of the Term, from August 1, 2010 to July 31, 2013, as phase I (the Phase I) and the remaining two years of the Term, from August 1, 2013 to July 31, 2015, the phase II (the Phase II). Under the management contract, it obtained the rights to provide programming and content management services and to re-sell all advertising airtime of FETV.
The Company competes with Fujian Province Tourism Development Co., Ltd. and Fujian News Channel.
China Yida Holding Co
28/F, Yifa Building, No.111, Wus
FUZHOU FUJ 350003