Profile: IFM Investments Ltd (CTC.N)
2 Dec 2013
IFM Investments Limited, incorporated on November 30, 2005, is a real estate services provider with the network of real estate sales offices in People’s Republic of China. The Company is the exclusive franchisor in People’s Republic of China for the CENTURY 21 brand As of December 31, 2012, its CENTURY 21 China network covered 27 cities. The Company operates under four business lines: Company-owned brokerage services, Primary and commercial services, mortgage management services and franchise services. As of December 31, 2012, the Company had approximately 321 Company-owned sales offices, representing approximately 34.7% of its CENTURY 21 China network. Its Company-owned brokerage services business owns and operates regional sub-franchisors and sales offices in the CENTURY 21 China network. The Company’s mortgage management services business provides mortgage advisory services to home buyers and home owners and interim guarantee services to commercial banks.
Company-owned Brokerage Services
As of December 31, 2012, the Company directly owns 318 CENTURY 21 sales offices located in Beijing, Shanghai and Shenzhen, cities in People’s Republic of China with a number of secondary market real estate transactions per year. Through its Company-owned brokerage services business, the Company participates in sales and leasing transactions primarily with respect to middle to high grade residential properties in the secondary real estate market. Its services include property listing, advisory services and transaction negotiation and documentation. The Company also promotes its mortgage management services to its customers to provide real estate brokerage services. It also participates in real estate sales and leasing transactions with respect to properties in the primary and commercial real estate markets. The Company operates its Company-owned brokerage services business under the CENTURY 21franchise network.
The Company competes with Centaline (China) Property Consultants Limited Shanghai, Shenzhen and Chengdu.
Primary and commercial services
The Company’s primary and commercial services business consists of two business units, one that provides agency services to primary residential real estate developers and one that provides planning, consulting and brokerage services to commercial property developers. The Company generates revenues from its primary services by earning sales commissions from primary residential property developer clients, and it generate revenues from its commercial services by collecting service fees for consultancy services provided to commercial property developers.
The Company competes with World Union Properties Consulting Co., Limited and Syswin Inc., E-House (China) Holdings Limited, CB Richard Ellis and Jones Lang Lasalle.
Mortgage Management Services
The Company operates its mortgage management services as a separate segment under the brand of Kaisheng. Its mortgage management services include advisory services in connection with the selection and procurement of mortgage products offered by commercial banks. Its mortgage consultants promote and introduce various mortgage products, and advise home buyers or home owners in the selection of the appropriate mortgage product based on each mortgagor’s individual needs. The Company also has a call center in Shanghai to promote its mortgage management services business directly to its customers. The Company also provides mortgage management services to customers outside of its CENTURY 21 China network.
The Company competes with Beijing Houze Investment, Guarantee Company Limited and Shanghai Haoyonghang Investment Management Company Limited.
The Company’s franchise network consists of three levels of franchise rights. First, through IFM Company Limited (IFM Co.), its wholly owned subsidiary, the Company is the exclusive franchisor for the CENTURY 21 brand in China. IFM Co. in-turn grants the right to franchise the CENTURY 21 brand within specific geographical regions to sub-franchisors whom the Company refers to as regional sub-franchisors. As of December 31, 2012, the Company had 25 regional sub-franchisors with franchise networks in 27 cities in People’s Republic of China with a total of 924 franchised sales offices. Second, each regional sub-franchisor pays the Company ongoing service fees based on its revenue from the sales offices within its respective region, subject to minimum service fee requirements. In addition to generating revenue from its regional sub-franchisors, the Company leverages the geographic breadth and local market expertise of its CENTURY 21 franchise network.
The Company competes with Coldwell Banker.
IFM Investments Ltd
26, East Wing, Hanwei Plaza,
No.7 Guanghua Road, Chaoyang Dis
BEIJING BEJ 100004