Profile: Constant Contact Inc (CTCT.OQ)
11 Jul 2014
Constant Contact, Inc. (Constant Contact),incorporated on July 25, 2000, is a provider of on-demand engagement marketing tools that are designed for small organizations, including small businesses, associations and non-profits. The Company's tools include its email marketing, social media marketing, event marketing, local deals and survey products. Engagement marketing is marketing to customers, clients and fans to create interest through an ongoing dialog. Its email marketing product allows small organizations to create, send and track professional and affordable permission-based email marketing campaigns.
The Company launched Social Campaigns in January 2012. Social Campaigns helps users create, publish, promote and run campaigns on Facebook. EventSpot, the Company's event marketing product, allows its customers to promote and manage events and create event homepages, track event registrations and collect online payments. During the year ended December 31, 2012,the Company launched SaveLocal, an online tool that helps small businesses retain existing customers and attract new customers by offering local deals. In June 2012, it acquired SinglePlatform, a company that helps small businesses get discovered through Web and mobile searches by providing a single place to update important business information, a digital storefront.
The Company markets its products through a variety of sources including online advertising, partner relationships, television and radio advertising, regional ( local) initiatives, referrals and brand awareness. Its online advertising includes search engine marketing, and advertising on online networks and other websites, including banner advertising.
The Company's email marketing product allows customers to easily create, send and track professional-looking email campaigns. Campaign Creation Wizard provides easy-to-use interface, which enables its customers to create and edit email campaigns. Customers can readily change colors, fonts, borders and backgrounds and insert images and logos to help ensure that their emails appear professional. Over 400 pre-designed email campaign templates help customers quickly create attractive and professional looking campaigns. These templates reflect a wide variety of themes and styles including newsletters, business letters, promotions and announcements and can be refined by varying color and formats. Its editing functionality enables customers to easily modify the templates. It also provides templates designed to appeal to specific vertical markets. These tools help its customers build and manage their email contact lists. Its contact list building tools include file and spreadsheet import functionality as well as software plug-ins to import contact lists maintained in Microsoft Outlook, Intuit QuickBooks, ACT! by Sage Software and Salesforce. It also offers free tools and applications that allow customers to add and update contacts. These include adding contacts directly from a computer or point of sale device, an iPhone application with list building features, a Join My Mailing List application for a customer’s Website, blog and Facebook page, and text to join and scan to join offerings for mobile devices.
Email Tracking and Reporting enables its customers to review and analyze the overall effectiveness of a campaign by tracking and reporting aggregate information, including how many emails were delivered, how many were opened and which links were clicked on. These features also enables its customers to identify on an individual basis which contacts received an email, opened an email and clicked on particular links within the communication. Email campaigns can be easily shared across multiple social media networks using Simple Share. In addition, its customers may add social media links, such as links to Facebook pages and Twitter feeds, as well as Share and Like buttons, to their emails to encourage recipients to share and connect on social networks. Delivery management tools are incorporated throughout its product and are designed to maintain its high deliverability rates. Some of these tools are readily apparent to its customers, such as delivery tracking. Others are delivered through back-office processes, such as a spam content check and address validation. To improve the percentage of emails delivered, it works closely with Internet service providers, or ISPs, on spam prevention issues.
With MyLibrary, the Company enables customers to store up to five images and five documents for free. Stored images may be edited and resized as necessary for use in email campaigns. Its customers can also purchase MyLibraryPlus, image and document hosting service. MyLibraryPlus provides access to its stock image gallery of thousands of images and up to 50 megabytes of document and image storage. It offers its customers the ability to create a hosted version of current and past email campaigns on its system and make them readily available to their constituents via a link on a customer’s Website or on Facebook or Twitter. Archive provides its customers an ability to showcase on their Website and social media sites the extent and breadth of their communication efforts.
Social Campaigns allows users to create, publish, promote and run campaigns on Facebook that offer promotions or content targeted toward those who like them and to incent others to Like and share them. Social Campaigns can be promoted to a customer’s email list, to existing Facebook fans, on LinkedIn and to Twitter followers. Social Campaigns enables small organizations to create professional looking pages on Facebook and drive social media engagement through campaigns designed to help grow their fan base, spark conversation and generate social word of mouth.
The Company has incorporated social media marketing features into all of its products. These features enable its customers to extend the reach of their email campaigns, events and surveys beyond their own contacts using its Simple Share and Tweet this Email and Tweet this Event tools. In addition, customers may add social media links as well as Share and Like buttons to their emails and events. The Social Stats feature provides easy access to social media analytics and its Social Share feature lets its customers publish their content to Facebook, Twitter, LinkedIn and other social networks. Its Social Media Quickstarter is a collection of simple guides to help its customers learn how to build online social connections in a fast and easy manner. Topics include a social media primer, sections dedicated to specific social network sites such as Facebook, Twitter, LinkedIn and YouTube, as well as topics on ratings and reviews, location based services, QR codes and integrating email and social media marketing.
The Company's event marketing product allows its customers to promote and manage events, communicate with invitees and registrants, capture and track registrations and collect online payments. Event Registrations makes online registration quick and easy by offering convenient, customizable forms to capture names and email addresses and other company or personal information. Email Invitations and enables its customers to send professional looking communications, such as invitations, reminders, updates and confirmations. Its event marketing product includes an event creation wizard, over 140 preformatted and customizable event templates and list management capabilities. Hosted Event Homepage creates an event homepage that includes event details such as images, special guests and integrated online maps. Links on the homepage bring visitors to the registration page. The homepage can also be used to share post-event photos, materials and presentations.
The Company's customers can promote their event on any Website, blog or social media network, allowing small businesses and organizations to reach potential event attendees who do not subscribe to their email list. An event link can be included on any Website or social media site such as Facebook, Twitter, YouTube, Flickr and LinkedIn. When setting up an event, customers can select the preferred currency for the event or make the event free. The correct currency symbol will display to registrants and, if credit card payment is enabled, the correct currency will be processed via PayPal or Google CheckOut or through the customer’s merchant account or a customer can create a new merchant account through its relationship with ProPay. Event Check-in, available for iPhone and Android mobile devices, allows event sponsors to access registrant information, identify participants as checked-in and email registrants by tapping an address on their smartphones.
SaveLocal makes it quick and easy for its customers to retain existing customers and attract new customers by creating, running and managing local deals and provides them with end-to-end control over their deals at an affordable price. Its customers control their deal structure by deciding what they want to offer, how many coupons they want to sell and how long they want their deal to run. Its customers can generate new customers from their existing customers, who are given a bonus coupon for both buying the deal and sharing it on their social networks.
SinglePlatform provides its customers the power to manage all of their key online listings from one place by helping them to create a content rich digital storefront which can include digital menus, photos, services, and featured products. Content is distributed across its network of over 100 publishers; increasing reach and helping small businesses get found online and via mobile sites. Digital menus can be posted on a customer’s Facebook page or Website and announcements can be sent to fans and followers about special offers and events.
The Company's online survey product enables its customers to survey their customers or members and analyze responses. By selecting one of its customizable templates and editing its template questions or entering their own questions, its customers can easily create a professionally formatted survey. The Company's survey product includes a survey creation wizard, over 90 different preformatted and customizable survey templates and list management capabilities. Its Social Share feature makes it easy for its customers to post surveys to Facebook, Twitter, LinkedIn and other social networking sites. By incorporating a real-time reporting function, its survey product enables customers to analyze overall survey results and specific answers submitted by individual respondents. Its survey product includes analytic features that enable its customers to segment results based on survey responses, easily edit filters for slice and dice analysis and view the results in intuitive, easy-to-understand graphical and data formats. Results can be exported to a Microsoft Excel file for additional analysis. In addition it offers an online polling feature that enables itscustomers to create online polls for use on their websites and to view responses immediately.
In January 2012, it acquired CardStar, a developer of mobile applications that extend the use of loyalty, rewards and membership cards and mobile coupons among consumers. The CardStar application consolidates loyalty, rewards and membership cards on smartphones, letting consumers use a single application rather than a series of physical cards. CardStar’s free mobile loyalty application has over three million registered users and is available on mobile platforms, including iPhone, Android, and Blackberry.
The Company provides free unlimited customer support to all customers and trialers of its products via phone, chat, email and social media. In 2012, its customer support employees engaged with its customers and trialers through approximately 4,000 calls, chats, emails and social media interactions per day. It complements its customer support with free daily product tours offered via its Website, a knowledge base of frequently asked questions and webinars that explain the benefits of engagement marketing.
Although the majority of its customers select the do-it-yourself approach, it also offers custom services to customers who would like their email campaigns, event promotions or surveys prepared for them. Its custom service offerings range from a low-cost getting started service to custom campaign creation. Its regional development directors and authorized local experts deliver free marketing practices seminars with the goal of providing small businesses, non-profits and small organizations the confidence they need to use its products. It also offers a one-day paid workshop that provides attendees with comprehensive training emphasizing the use of its products.
The Company competes with AWeber Systems, Inc., iContact Corporation, a subsidiary of Vocus, Inc., Protus, a subsidiary of j2 Global Communications, Inc. (Campaigner), The Rocket Science Group LLC (MailChimp), Vertical Response, Inc. , VistaPrint N.V., Eventbrite, Inc., Evite, LLC, The Active Network, Inc., and Cvent, Inc., Offerpop Corporation, Pagemodo,VistaPrint N.V., Vocus Social Media LLC, North Social , Wildfire Interactive, Inc. , Groupon, Inc., LivingSocial, Inc., Amazon Local, Googleoffers, Yext, Inc., Locu, Inc., Surveymonkey.com Corporation and Widgix, LLC.
Constant Contact Inc
SUITE 329, 1601 TRAPELO ROAD
WALTHAM MA 02451