Profile: CVSL Inc (CVSL.PK)
11 Mar 2014
CVSL Inc., formerly Computer Vision System Laboratories Corp., incorporated on June 15, 2011, seeks to acquire companies primarily in the direct-selling business and companies potentially engaging in businesses related to direct-selling. The Longaberger Company is a direct-selling business based in Newark, Ohio that sells hand-crafted baskets and a line of products for the home, including pottery, cookware, wrought iron and other home decor products, through a nationwide network of independent sales representatives. The Company owns 100% of Happenings Communications Group, Inc (HCG). A private direct selling company can partner with the Company and its owners gain the opportunity to monetize a portion of their holdings if they wish, for estate planning or other purposes. This solves a problem that plagues private owners, who cannot monetize without exiting the companies they've built. The Company offers an alternative: owners can remain with the business and grow it. On March 18, 2013, the Company acquired a controlling interest in The Longaberger Company (TLC). In December 2013, the Company announced that it has completed sale of the Longaberger Golf Club in Nashport, OH. In January 2014, CVSL Inc sold all of its remaining shares of Blyth, Inc and no longer holds any equity position in Blyth Inc.
The Company through TLC subsidiary as a direct selling company that sells products for the home, including hand-woven baskets, pottery and wood craft products. These items are sold together with other home products primarily by independent sales consultants through home shows and showrooms throughout the United States. For public company owners wishing to gain the benefit of going private, the Company offers a way to become part of a larger entity under an umbrella company. And for owners trying to get a new direct selling idea off the ground, it offers an opportunity to gain expertise and support within an existing infrastructure. HCG publishes a monthly magazine, Happenings Magazine that references events and attractions, entertainment and recreation, and people and community in Northeast Pennsylvania. HCG also provides marketing and creative services to various companies, and can provide such services to direct-selling businesses. Services may include creating brochures, sales materials, Websites and other communications for independent sales representatives and ultimate customers.
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