United States

Profile: Cvent Inc (CVT.N)

CVT.N on New York Stock Exchange

28 Nov 2016
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Cvent, Inc. (Cvent), incorporated on August 20, 1999, is a cloud-based enterprise event management company. The Company provides solutions for both sides of the events and meetings value chain, such as event and meeting planners, through its Event Cloud, and hoteliers and venues, through its Hospitality Cloud. The Company's integrated, cloud-based solution addresses the entire event lifecycle by allowing event and meeting planners to automate and streamline the process of planning, organizing and executing events for organizations of all sizes and industries.

The Company's Hospitality Cloud provides hotels and venues with a solution suite to create, manage and measure demand for their group meetings. For the event and meeting planner side of the value chain, which includes corporations, associations, not-for-profits, Government agencies and universities, events and meetings are an integral way to build relationships with customers, prospects, employees and partners. Enterprise events and meetings include external events, such as conferences, tradeshows, and customer summits, as well as internal functions, such as sales meetings, training seminars and team-building events. Meeting planners use its solutions to identify the appropriate venue, secure a competitive proposal from the hotel or venue, manage budgets, market the event, send invitations, utilize pre-event surveys, establish a social media presence for the event, process registrations, manage fee collections, build an event-specific mobile application, manage event logistics, such as travel and lodging, survey and engage attendees, and analyze event results and survey feedback following the event.

The Company offers planners a platform that addresses the entire lifecycle of events and meetings, including budgeting, planning, venue sourcing, marketing, management and measurement of meetings. It offers approximately six product categories, on two integrated clouds, the Event Cloud and the Hospitality Cloud. The Event Cloud includes the following five product categories, including event management software, enterprise solutions software, mobile event applications, pre- and post-event feedback management software, and onsite event solutions. The Hospitality Cloud includes three product categories, including group marketing solutions, group demand management, and group business intelligence for hotels and venues.

Event Cloud

The Company provides solution, which includes the functionalities, such as Event Management, Enterprise Solutions, Mobile Event Applications, Feedback Solutions, Onsite Event & Conference Solutions and its Event Cloud Customers. The Company serves an array of events and conferences, from small events with 50 attendees to large conferences with 20,000 attendees, by offering varying levels of management software and other services based on each planner's specific business requirements.

The Company offers Enterprise solutions, which provide large enterprise customers with the ability to manage the event life-cycle on a single platform. This includes providing visibility and compliance in line with a Strategic Meetings Management Program (SMMP). Its enterprise customers hold hundreds or thousands of events and meetings annually, many of which are hosted at off-site locations such as hotels. In addition to all of the services offered to its event and conference management customers, its Enterprise platform also helps enterprises manage their meetings and event programs. The Company offers planners the ability to generate and customize native applications for both business and consumer events on multiple operating systems, including Android, iPhone operating system (iOS) and the Web. Its applications are often used by planners and attendees to: provide schedule and location information; create personalized schedules and access them within the application; facilitate interaction among attendees, speakers and exhibitors; participate during sessions with live polling and surveys; conduct real-time messaging to build relationships and disseminate information; access rich media content, such as video, pictures and Internet radio; access presentations and other meeting materials; connect with integrated social media tools, such as Facebook, Twitter and LinkedIn, and deliver advertising and targeted messaging.

The Company's feedback solutions enable its customers to streamline the way they collect information both pre- and post-event. Event and conference management customers can collect attendee feedback using its survey capabilities, which provides analytics and insights useful for future events. Additionally, over 1,200 enterprises and approximately 15,000 active users utilize its software to solicit feedback from employees, measure customer satisfaction, capture sales leads and test product ideas. It also provide onsite solutions to help events and large conferences run smoothly and engage attendees. Onsite features include onsite registration and session check-in functionality, badge printing, payment processing, mobile application integration and attendee engagement, social engagement solutions and exhibitor analytics.

Hospitality Cloud

The Company's Hospitality Cloud is created to provide a spectrum of cloud-based solutions across the hotel group sales lifecycle. The Hospitality Cloud consists of marketing solutions and software-as-a-service (SaaS) software enabling hotels, convention and visitor bureaus (CVBs), and other event venue owners to generate demand for meetings and events, manage. Its Hospitality Cloud solutions are separated into approximately three pillars, which include group marketing solutions; Group Demand Management and Group Business Intelligence.

The Company's group marketing solutions consist of three online marketplaces, such as The Cvent Supplier Network (CSN), EliteMeetings.com and SpeedRFP.com that allow suppliers to directly connect and establish relationships with the hundreds of thousands of planners who use these tools to research destinations, find venues and source group business. These three domains are designed to support the sourcing needs of a range of meeting planners. The CSN, which connects tens of thousands of professional meeting planners with approximately 240,000 venues featured in its database. EliteMeetings.com serves as a commission-free RFP-generating tool and a vehicle for sourcing upscale properties. SpeedRFP (www.SpeedRFP.com), is another commission-free sourcing Website, with a focus on ease-of-use, and is thus focused on planners in the social, military, education, religious and fraternal (SMERF) market.

Cvent's solutions for Group Demand Management provide hotel sales personnel with the tools they need to manage, prioritize, and track a group business leads. Cvent's solutions for Group Demand Management consist of the components, which include Lead Scoring, Routing and Escalation Rules, and SpeedRFP Widget. Cvent's Lead Scoring software allows hoteliers to configure a scoring strategy based on the individual needs of their hotel. Routing and Escalation Rules ensure that the correct users are automatically assigned to leads based on a range of factors, including geographies, lead dates, lead size, organization type and a number of other factors. The SpeedRFP Widget provides white-label technology for group business sourcing on hundreds of hotel Websites and enables those clients to manage all of their electronic leads through one central interface.

Cvent provides packaged analytics to hotels, enabling sales and marketing leaders on property to track and analyze their own group business performance and to compare that performance with their competitive set. Its analytic solutions equip on-site hotel sales professionals with the tools to make business decisions for group planning and management.

The Company competes with Lanyon, eTouches, Doubledutch and Quickmobile.

Company Address

Cvent Inc

1765 Greensboro Station Place, 7
P: +1703.2263500
F: +1302.6365454

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