Profile: E Commerce China Dangdang Inc (DANG.N)
4 May 2015
E-Commerce China Dangdang Inc. (Dangdang), incorporated on January 7, 2000, is a holding company. The Company is a business-to-consumer (B2C), e-commerce Company in the People’s Republic of China. It also offers other media products and selected general merchandise categories on its Website, including beauty and personal care products, home and lifestyle products and baby, children and maternity products. The Company launched the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products.
The Company had more than six million active customers. On its dangdang.com Website, it sells books and other media products and general merchandise that it source from publishers, manufacturers and distributors in the People’s Republic of China. Its Website provides users with useful information on the products for sale, such as a description of the product and images of the product. Its Website also offers dangdang.com Best Sellers, Special Sale, Also Buy, Also View Browsing History and Online Reading. The dangdang.com Best Sellers allows users to view the most purchased items in the past. The Special Sale feature allows users to view items with deep per-item or volume discounts or free gifts on offer all on one Webpage. The Also Buy and Also View features allow users who are interested in one particular product to obtain personalized recommendations based on the viewing or purchasing records of other customers who have also viewed or bought the same product. The Browsing History feature allows users to revisit the items they have browsed. The Online Reading feature at Dangdang bookstore allows users to view the first several chapters of new arrival books. The Company’s customers are able to search for more than 590,000 book titles and over 40,000 other media products and approximately 460,000 general merchandise items on its Website. For books, it provides a range of search tools based on title, author, publisher, international standard book number (ISBN), price range and discount, publication date and on-shelf date. For other media products and general merchandise, it provides search tools based on different criteria, such as product category, price, brand, size and color. Users can also sort products by popularity, price, arrival date and rating of third-party merchants. Its customers to write and post their reviews and comments on products on the relevant product page after each purchase. It its dangdang.com online users can read and post reviews on books, music, television shows and movies and initiate or participate in discussions in different forums.
The Company had approximately 27.8 million registered users of its online community. The Company offers a personalized e-commerce experience by enabling its users to build online shopper profiles reflecting their tastes and interests and by delivering targeted product recommendations based on users’ browsing and purchase histories and their wish lists. Each of its customers has a user name and password, which allows him or her to track order status and check bonus points accumulated from previous purchases. It also analyzes each customer’s purchase patterns and sends personalized e-mail notices periodically, updating them on new product launches and promotional and marketing events.
Books and Other Media Products
The Company offered more than 590,000 book titles, including more than 570,000 Chinese language titles. It also offers imported foreign language titles and Chinese and foreign language music compact discs (CDs), video compact discs (VCDs) and digital versatile disk (DVDs).
The Company’s other media products include six categories of general merchandise: beauty and personal care products; home and lifestyle products; baby, children and maternity products; electronics; apparel and accessories; and footwear, handbags and luggage. Among the six major categories of general merchandise available at its dangdang.com Website, it focuses on expanding its own offerings in selected categories and invite third-party merchants to sell all product categories to its customers through its dangdang.com marketplace program. The Company had approximately 460,000 stock keeping units (SKUs), of general merchandise products for sale at its Website, including approximately 50,000 SKUs of products it sells directly to customers and approximately 410,000 SKUs of products offered by third-party merchants.
The Company competes with Amazon.cn/Joyo and Taobao Mall.
E Commerce China Dangdang Inc
21/F, Jing An Center,
No.8 North Third Ring Road East,
BEIJING BEJ 100028