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Profile: E Commerce China Dangdang Inc (DANG.N)

DANG.N on New York Stock Exchange

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25 Jul 2016
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E-Commerce China Dangdang Inc., incorporated on January 7, 2000, is a business to consumer (B2C) e-commerce company. The Company is focused on selling books online. The Company operates and manages its business in the segment of the provision of a single class of global services for the delivery of content and applications over the Internet. The Company offers approximately 1,200,000 book titles on its principal business, including over 1,100,000 Chinese language titles. The Company offers other media products and selected general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. The Company also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. Its Internet platform consists of its dangdang.com Website and its Dangdang mobile shopping application. Its Dangdang Reader application allows customers to browse for, download, purchase and read e-books on Android phone, Android pad, iPhone and iPad mobile devices.

The Company offers Dangdang e-Reader, page flipping e-books, leisure reading, audio book and other products. The Company has developed interactive features on its digital reading platform, such as book review posting and personalized recommendations. On its Internet platform, the Company sells books and other media products and general merchandise that the Company sources from publishers, manufacturers and distributors in China. Its Dangdang mobile application for Android and iPhone operating system (iOS) allows customers to view, select and purchase products on their mobile devices. Its Internet platform provides users with information on the products for sale, such as a description of the product and, in many cases, images of the product. Its Internet platform also offers features, such as Flash Sales, Dangdang Best Sellers, Special Sale, Also Buy, Also View and Online Reading.

Flash Sales features time-limited sales of in-season and off-season products that are limited in availability. The Dangdang Best Sellers feature allows users to view the most purchased items in the past. A user can sort the items by product category and by period of time. The Special Sale feature allows users to view promotional items with deep per-item or volume discounts or free gifts on offer all on one Webpage. The Also Buy and Also View features allow users interested in a particular product to obtain personalized recommendations based on the viewing or purchasing records of other customers that have also viewed or bought the same product. The Online Reading feature at Dangdang bookstore allows users to view the first several chapters of new arrival books, and to purchase and read e-books on personal computer (PC), as well as on Android phone, Android pad, iPhone and iPad mobile devices. For other media products and general merchandise, the Company provides search tools based on different criteria, such as product category, price, brand, size and color.

The Company competes with Alibaba Group, Amazon China, JD.com, Inc. and Jumei.

Company Address

E Commerce China Dangdang Inc

21/F, Jing An Center,
No.8 North Third Ring Road East,
Chaoyang District
BEIJING   BEJ   100028
P: +8610.57992666
F: +8610.57992100

Company Web Links