Profile: Dollar General Corp (DG.N)
2 Mar 2015
Dollar General Corporation, incorporated on May 29, 1998, is a discount retailer. The Company offers a selection of merchandise, including consumable products such as food, paper and cleaning products, health and beauty products, pet supplies and tobacco products, and non-consumable products such as seasonal merchandise, home decor and domestics, and basic apparel. The Company is focused on serving the needs of the low, low-middle and fixed income consumers. It offers merchandise at everyday low prices (ranging $10 or less) through small-box locations. The Company’s selling space covers, on an average, approximately 7,400 square feet. As of February 28, 2014, the Company operates 11,215 retail stores located in 40 states across the United States.
The Company offers a product assortment of everyday necessities and items in a range of general merchandise categories. It sells national brands from manufacturers such as Procter & Gamble, PepsiCo, Coca-Cola, Nestle, General Mills, Unilever, Kimberly Clark, Kellogg's and Nabisco. The Company operates its merchandise into four categories: consumables, seasonal, home products and apparel. Consumables category includes paper and cleaning products (such as paper towels, bath tissue, paper dinnerware, trash and storage bags, laundry and other home cleaning supplies); packaged food (such as cereals, canned soups and vegetables, condiments, spices, sugar and flour); perishables (such as milk, eggs, bread, frozen meals, beer and wine); snacks (including candy, cookies, crackers, salty snacks and carbonated beverages); health and beauty (including over-the-counter medicines and personal care products, such as soap, body wash, shampoo, dental hygiene and foot care products); pet (including pet supplies and pet food), and tobacco products. Seasonal products include decorations, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. Home products includes kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. Apparel includes casual everyday apparel for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
The Company competes with Family Dollar, Dollar Tree, Fred's, 99 Cents Only, Walmart, Target, Kroger, Aldi, Walgreens, CVS, and Rite Aid.
Dollar General Corp
100 Mission Ridge
GOODLETTSVILLE TN 37072