Profile: Deluxe Corp (DLX.N)
25 Jul 2016
Deluxe Corporation, incorporated on March 4, 1920, provides payment solutions. The Company provides a suite of customer life cycle management solutions to its customers across multiple channels. The Company operates in three segments: Small Business Services segment, Financial Services segment and Direct Checks segment. The Company through printed and electronic marketing, a direct sales force, financial institution and telecommunication client referrals, search results from online search engines and independent distributors and dealers, promotes and sells a range of products and services. Its product and service offerings consist of checks, forms and accessories and other products. The forms offered by the Company include deposit tickets and check registers. Its accessories and other products include checkbook covers and stamps.
Small Business Services
The Company's Small Business Services segment offers services for marketing needs of small businesses, including Web design, hosting and other Web services; search engine optimization; marketing services, including e-mail, mobile, social media and other self-service marketing solutions; digital printing services, and logo design. It provides printed forms to small businesses, including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms. In addition, Small Business Services segment offers promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards and business cards, as well as service offerings, including fraud protection and security, electronic checks and payroll services. Small Business Services segment operates under various brands, including Deluxe, NEBS, Safeguard, PsPrint, Hostopia, Logo Mojo, Aplus.netSM, OrangeSoda and VerticalResponse.
The Small Business Services segment sells products and services to small businesses in North America and portions of South America and Europe. Its acquisition methods include direct response mail and Internet advertising, referrals from financial institutions and telecommunications clients, safeguard distributors, a network of independent local dealers, and a direct sales force that focuses on major accounts. This segment also offers computer forms compatible with accounting software packages used by small businesses. Small Business Services offers products designed to provide small business owners with the documents necessary to manage their business, including envelopes, office supplies, stamps and labels.
The Company's Financial Services segment offers a suite of financial technology (FinTech) solutions focused on enabling financial institutions to manage the customer life cycle for their retail and commercial customers. The Company's FinTech offerings include outsourced marketing campaign targeting and execution, digital channel onboarding, loyalty and rewards, technology-enabled treasury services, financial performance management, and fraud protection and security services. It also offers forms, such as deposit tickets and check registers. Its accessories and other products include checkbook covers and stamps. The Financial Services' products and services are sold primarily through a direct sales force, which executes product and service supply contracts with its financial institution clients across the nation, including banks, credit unions and financial services companies.
The Company's service offerings include Wausau Financial Systems, a suite of treasury management solutions available at customer site, as well as via software-as-a-service and business process outsourced deployment models; Banker's Dashboard, an online financial management tools that provide financial institutions with daily insights into their financial picture; Deluxe Provent, a suite of identity protection services; Deluxe Detect, an account applicant screening tool and SwitchAgent, a digital channel onboarding solution enabling consumers to set up the online banking aspects of a new account; Deluxe Rewards, a loyalty and rewards program that offers multiple touch points that enable its clients to have ongoing engagement with their customers; Deluxe Marketing Services, a form of direct marketing solutions that help financial institutions acquire new customers, deepen existing customer relationships and retain customers, and Deluxe Strategic Sourcing, a outsourced service that enables financial institutions to improve financial controls and pricing across manifold supplier relationships.
The Company's Direct Checks segment is a direct-to-consumer check supplier, selling under various brand names, including Checks Unlimited, Designer Checks, Checks.com, Check Gallery, The Styles Check Company and Artistic Checks. The Company uses various direct marketing techniques, including newspaper inserts, in-package advertising, statement stuffers and co-op advertising. It also uses search engine marketing and search engine optimization techniques to direct traffic to its Websites, which include checksunlimited.com, designerchecks.com, checks.com, 4checks.com, checkgallery.com, styleschecks.com and artisticchecks.com. Its Direct Checks segment provides fraud protection and security services, as well as package insert programs. Its forms include deposit tickets and check registers. Its accessories and other products include checkbook covers and stamps.
3680 Victoria St N
SHOREVIEW MN 55126-2906