Profile: Demandware Inc (DWRE.N)

DWRE.N on New York Stock Exchange

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Demandware, Inc. (Demandware), incorporated in February 2004, is a provider of software-as-a-service e-commerce solutions that enable companies to design, implement and manage their own customized e-commerce sites, including Websites, mobile applications and other digital storefronts. The Company sells subscriptions to its on-demand software and related services through both a direct sales force and indirect channels. Its customers consist of retailers and branded consumer product manufacturers that operate principally in the vertical markets, including apparel, general merchandise, health and beauty, home and garden, sporting goods and other vertical categories. The Company derives most of its revenue from subscriptions to its on-demand platform and related services. The Company derives its services revenue from the implementation of its customers’ e-commerce sites, which includes the integration of complementary technologies and adaptation to back-end systems and/or business processes and the configuration and deployment of the site.

The Company physically hosts its on-demand solutions for its customers in 11 secure data center facilities located in North America and Europe. It contracts for use of these data center facilities from Equinix Operating Co. and NaviSite, Inc. The Company engineers and architects the actual computer, storage and network systems upon which its platform operates, which the Company calls its grid computing points of delivery (PODs), and deploy them to the data center facilities, which provide physical security, including manned security round the clock. The Company provides system security, including firewalls and encryption technology, and it conducts regular system tests and vulnerability assessments.

Demandware Commerce Platform

The Company’s platform uses a Web-based interface to provide one central location for its customers to control and manage their e-commerce sites from products to pricing to placement to content. It provides security and built-in disaster recovery through its network of data centers. Using its Demandware Commerce platform, customers can easily deploy e-commerce sites without the need to install or integrate their own hardware and software infrastructure.

The Company offers on-demand e-commerce platform, a network of alliance partners that extends the value of the platform, and a business model designed for customer revenue growth. The Company delivers its solutions on-demand to its customers who can access and can manage it over the Internet using a standard Web browser. The Company has built its solutions using a single code base and a multi-tenant, multi-user architecture that it hosts. Demandware Commerce provides a single platform that its customers can use to manage consumer interactions across all digital touch points worldwide. Its reference applications are based on e-commerce can be customized to individual needs, with access to a sophisticated cross-channel merchandising engine and open development environment. Its applications include Web Storefront Applications, Call Center Application and Mobile Application. With Demandware Commerce, a customer can build a e-commerce site from scratch or leverage its pre-built storefront, called Site Genesis.

The Company’s call center application allows its customers’ call center agents to quickly access order, consumer and product information through a single Web-based interface, enabling a more efficient and engaging experience for the consumer. Using this application, agents are able to easily search for products using advanced search techniques and guided navigation. In addition to providing improved customer service, agents can use this software to gain a single view into a consumer’s entire order history and recommend products using rules established by its merchandising tools. The Company’s mobile application offers a customizable mobile storefront with the functionality its customers need to create a compelling shopping experience for consumers on their mobile devices. Its Demandware Commerce platform provides a unified development environment between the mobile storefront and its customers’ other e-commerce sites for ease of customization and site management. Its mobile application is compatible with browsers and with smart phones, such as the iPhone, Android and BlackBerry.

Demandware Commerce Center is a centralized application for control and management of all consumer e-commerce experiences across multiple sites and channels. In addition, users are able to create customized dashboards to display the commonly used activities. Active Merchandising, which is a metrics-driven online selling engine that controls merchandising interactions across search, personalization, analytics, promotions and catalog according to rules created by each of its customers. Products and Catalogs, which enables merchants to manage seasonal, branded and future product offerings across categories, catalogs and sites. Promotions, which consists of multiple configuration options for creating and controlling product promotions. A/B Testing, which allows merchants to perform comparison tests to determine, which merchandise is selected. Searchandising, which consists of rules that can easily be configured by the merchant to feature products in search results that deliver the inventory turn, conversion rates and average order size. Order Management, which provides users the ability to access, modify and cancel orders. Customer Targeting, which provides the capability to create rules that include and exclude conditions for triggering different merchandising offers, promotions and products.

Merchants and developers, through Demandware LINK, have access to an extensive library of integrations to third-party applications. These applications include campaign management, dynamic product imaging, order management, payment management, personalization, social commerce and ratings and reviews. The Company supports its partners in the development of third-party integrations and undertake an approval process before the application is made available for downloading on Demandware LINK. Through Demandware Commerce developers can build, customize, test, debug, deploy, integrate and extend their e-commerce sites, all on-demand. Its development platform includes access to an extensive library of pre-built business processes and contains all the necessary tools to edit them.

The Demandware Commerce Cloud is comprised of its network of data centers, as well as its cloud-based architecture. Its on-demand platform allows the Company to increase the processing capacity of the environment, in which its customers’ e-commerce sites operate to meet surges in demand. Through its Commerce Cloud, it also provides high uptime, security and built-in disaster recovery.

E-Commerce Retail Practice

The Company has developed a customer success program as a key component of its operational model, which is designed to enable its customers to achieve customer revenue growth and is delivered within the context of a shared business relationship. In this program, it assigns to customers an e-commerce strategist, who works hand-in-hand with its customers’ executives to maximize the value of their investment. These e-commerce strategists are focused on growing its customers’ revenue by taking the merchandising features and functionality of Demandware Commerce and an understanding of industry practices in site design, merchandising, analytics, interactive marketing, personalization and multi-channel integration. The Company also provides customer support engineers. Periodic system maintenance and continuous feature additions are also included in product support agreement coverage, which is included in the subscription fee. It offers support in multiple languages and through multiple channels, including global support coverage available round the clock.

Client Services

The Company’s customer enablement methodology includes document templates and processes to help project teams focus on the key tactical and strategic areas to maximize returns on its customers’ online investments and minimize business risk. Its customer enablement methodology guides its tactical process to build and deploy an e-commerce site utilizing its Demandware Commerce platform. In addition, it offers a range of training classes to educate all individuals-e-commerce managers, Web developers, application developers and information technology (IT) professionals, who are part of its customers’ implementation, maintenance and optimization teams.

The Company competes with IBM, Oracle/ATG, eBay/Magento, hybris, Digital River and eBay/GSI Commerce.

Company Address

Demandware Inc

5 Wall Street
BURLINGTON   MA   01803
P: +1888.5539216
F: +1781.4251500

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