Profile: Electronic Arts Inc (EA.OQ)
19 Dec 2014
Electronic Arts Inc., incorporated on May 8, 1991, develops, markets, publishes and distributes game software content and services that can be played by consumers on a variety of video game machines and electronic devices. The Company provides games for mobile devices and Internet-only games, such as its free-to-play offerings that are available only through online and wireless delivery and also offers multi-player online games and game services on a free-to-play and subscription basis. The Company’s portfolio of brands includes wholly owned brands, such as Battlefield, Mass Effect, Need for Speed, The Sims, Bejeweled, and Plants v. Zombies. Its portfolio also includes brands based on licensed intellectual property, including sports-based brands, such as Madden NFL and FIFA. The Company operates development studios (which develop products and perform other related functions) in North America, Europe, Asia and Australia. The Company engages third parties to assist with the development of its games at its development and production studios. Internationally, the Company conducts business through its international headquarters in Switzerland and has wholly owned subsidiaries throughout the world, including offices in Europe, Australia, Asia and Latin America.
The Company’s EA Games is home to a number of the Company’s studios and development teams, which together create a portfolio of games and related content and services marketed under the EA brand in categories, such as action-adventure, role playing, racing and first-person shooter games. The EA Games portfolio includes a number of franchises, such as Battlefield, Dead Space, and Need for Speed. These titles are developed primarily at its DICE (Sweden), Visceral (Redwood City) and Criterion (United Kingdom) studios. The EA Games portfolio also includes properties published under the BioWare brand. BioWare develops role-playing games, such as the Mass Effect and Dragon Age franchises, and the MMO role-playing game Star Wars: The Old Republic. BioWare games are developed primarily in Texas, Canada and California. EA Games also contracts with external game developers to provide these developers with a variety of services, including development assistance, publishing, and distribution of games.
The Company’s EA SPORTS develops a collection of sports-based video games and related content and services marketed under the EA SPORTS brand. EA SPORTS games range from simulated sports titles with graphics based on real-world sports leagues, players, events and venues to more casual games with arcade-style gameplay and graphics. The Company’s EA SPORTS franchises include FIFA, Madden NFL, NCAA Football, NHL Hockey, and Tiger Woods PGA Tour. EA SPORTS games are developed primarily in Canada and Florida.
The Company’s Maxis focuses on creating compelling games and related content and services for a mass audience. Maxis products include wholly owned franchises, such as The Sims and SimCity. Maxis games are primarily developed in California, Utah and the United Kingdom.
The Company’s PopCap develops easy-to-learn games. PopCap games include Bejeweled, Plants vs. Zombies, Peggle, and Bookworm. PopCap games are developed primarily in Washington.
The Company’s All Play Label develops interactive games for play on mobile devices and Internet platforms. Mobile games under the All Play Label are developed primarily at studios located in the United States, Canada, Romania, Australia and India. The All Play Label also offers games under the Pogo brand. Through its Pogo online service, it offers casual games, such as card, puzzle and word games on www.pogo.com, as well as on other platforms.
The Company competes with Sony, Microsoft, Nintendo, Activision Blizzard, Take-Two Interactive, Ubisoft, Disney, Capcom Mobile, DeNA, Gameloft, Glu Mobile, Gree, Rovio, Zynga, Big Fish, King.com, Nexon, Tencent and Facebook.
Electronic Arts Inc
209 Redwood Shores Parkway
REDWOOD CITY CA 94065