Profile: eBay Inc (EBAY.O)
31 Mar 2015
eBay Inc., incorporated on March 13, 1998, is a global technology company. The Company enables commerce through three reportable segments: Marketplaces, Payments, and GSI. The Company by providing online platforms, tools and services to help individuals and small, medium and merchants around the globe engage in online and mobile commerce and payments, the Company can facilitate transactions. The Company also generates revenue through marketing services, classifieds and advertising. The Company has also created an open source platform that provides software developers and merchants access to its applications programming interfaces (APIs), to develop software and solutions for commerce. Its developer community includes more than 800,000 members. In December 2013, the Company announced that it has completed the acquisition of acquisition of Braintree. Effective February 19, 2014, eBay Inc acquired PhiSix Inc.
Marketplaces brings buyers and sellers together through online Websites and mobile applications, which are available globally at any time, including through localized eBay.com sites. Marketplaces segment includes its core e-commerce platform eBay.com, its vertical shopping experiences such as StubHub, Fashion, Motors and Half.com, its classifieds websites such as Marktplaats.nl and mobile.de, and advertising services. Marketplaces also include RedLaser to facilitate mobile commerce, Milo to enable search for goods at local retailers, and Hunch for merchandising based on customers' needs and tastes. eBay's Marketplaces platforms are accessible from computers with Internet access and mobile devices. It offers mobile applications for the iPhone, the iPad and Android devices for eBay.com and some of its other Websites and vertical shopping experiences, including StubHub, Fashion, Motors and Half.com. It also maintains a mobile version of its eBay.com Website for use with other Internet-enabled phones and devices.
Sellers can choose to list their products and services through fixed price listings on eBay.com, its Marketplaces platform, and it classifieds Websites or through an auction-based format on eBay.com. Its fixed price format allows buyers and sellers to close transactions at a pre-determined price set by the seller, but also allows sellers to signal that they would be willing to close the transaction at a lower price through the Offer feature. Its auction-style format allows a seller to select a minimum price for opening bids. In addition, its eBay Stores format enables sellers to exhibit all of their listings in a single place on one of its eBay Marketplaces platforms and to describe their respective businesses through customized pages. eBay Stores also provides sellers with tools to build, manage, promote and track their businesses. Its classified Websites are available in over 1,000 cities globally. Its classifieds Websites include Den Bla Avis, BilBasen, eBay Classifieds (including eBay Anuncios, eBay Kleinanzeigen and eBay Annunci), Gumtree, Kijiji, LoQUo, Marktplaats.nl, mobile.de and Alamaula. Its craigslist, Inc. operates the craigslist classifieds Websites.
The Company has built specialized experiences for certain vertical formats, such as Daily Deals, Fashion, Motors (vehicles, parts and accessories), and Electronics. its Daily Deals vertical offers a variety of products in multiple categories at discounted prices with free shipping. In its Fashion vertical the Company offers its Fashion Vault, Fashion Outlet and an application for mobile devices enabled with social media and email sharing functions. In its Motors vertical the Company offer users shopping tailored to their vehicles specifications, including the Tire Center and Wheel Center, among others. In its Electronics vertical, the Company offer user reviews, similar item listings, and instant sale feature to help users list and find items more easily. As on December 31, 2012, StubHub's partners included more than 70 professional and collegiate sports teams, organizations and venues from the NBA, NHL, MLB and NCAA.
The Company’s RedLaser and Milo is helping merchants offer their local inventory online or through mobile devices and helping consumers find what they are looking for at local stores. RedLaser allows consumers to scan bar codes in order to find the goods they are looking for in a range of locations, both online and offline, while Milo enables local inventory to be viewed online or on a mobile device.
eBay Buyer Protection covers items purchased on its sites in the U.S., the U.K. and Germany through a qualifying payment method and protects buyers with respect to items that are not received or are received but not as described in the listing. Some purchases, including vehicles, are not covered. eBay Buyer Protection provides coverage for the purchase price of the item, plus original shipping costs, for a limited period of time from the original date of transaction, and includes a new, streamlined interface to help buyers and sellers navigate the process.
The Company’s Payments segment has three primary payments brands: PayPal, which enables individuals and businesses to securely, easily and quickly send and receive payments online and through a broad range of mobile devices in approximately 190 markets worldwide; Bill Me Later, which enables U.S. merchants to offer, and U.S. consumers to obtain, credit at the point of sale for ecommerce and mobile transactions through Bill Me Later's relationship with a chartered financial institution; and Zong, which enables users with a mobile phone to purchase digital goods and have the transactions charged to their phone bill. The Company’s BillSAFE, a provider of payment services for online merchants in Germany that offer consumers the ability to pay for purchases upon receipt of an invoice after the item is received.
The Company provides a credit offering through the Bill Me Later service, which allows qualifying the United States buyers to obtain a revolving line of credit at the point of sale from a third-party chartered financial institution, WebBank. When a consumer makes a purchase using a Bill Me Later credit product issued by a chartered financial institution, the chartered financial institution extends credit to the consumer, funds the extension of credit at the point of sale and remits funds to the merchant. PayPal has developed a number of trust and safety programs, including PayPal's Seller Protection and Purchase Protection Programs. These programs provide additional protection to certain account holders who pay or receive payment for their transactions through PayPal on or off eBay.com in certain key geographies. PayPal's Seller Protection Program covers sellers in certain key geographies who follow specific shipping and handling practices against claims that a transaction was not authorized by the buyer or that the item was not received. PayPal's Purchase Protection Program reimburses the buyer, subject to specified limitations, for qualified purchases using PayPal on or off eBay.com in certain key geographies if the buyer does not receive the item or, in limited markets, if the item is significantly not as described. In some non-U.S. markets, protection for buyers is limited to a maximum amount per transaction.
GSI is a provider of e-commerce and interactive marketing services to enterprise clients, which include brands and retailers. GSI offers a range of solutions designed to power merchants' online businesses. GSI operates two business units: Global eCommerce Services (GeC), and Global Marketing Services (GMS). GSI sells its products and services on an individual basis and also as bundled solutions. The GeC business unit serves enterprise clients, which operate in general merchandise categories, including apparel, sporting goods, toys & baby, health & beauty and home. The GeC ecommerce suite is consisted of three principal services: Technology & Payments, Fulfillment & Freight and Customer Care.
GSI Technology & Payments uses shared sales, service, operations and administration teams for its three areas of focus: webstore & mobile, commerce exchange & multi-channel and payments. Webstore & mobile provides secure shopping cart and checkout offerings, analytical tools, site management tools, including catalog, content and promotions management and guided product discovery. Commerce exchange & multi-channel offerings provide transactional capabilities, including order management, inventory management and fulfillment integration. GSI's multi-channel offering is a range of software products, which enables in-store pickup, ship-from-store, ship-to-store and drop ship capabilities.
GSI operates five ecommerce fulfillment centers in the U.S., one in Canada and one in the U.K., together encompassing over 3.4 million square feet. Within these facilities, GSI utilizes warehouse management systems and infrastructure to provide customized direct-to-consumer fulfillment solutions, including order management, real-time order status updates and reverse logistics services. Through scale and partnerships with freight providers, GSI offers clients favorable shipping rates and freight programs, including its ShipQuik shipping program. Under this program, packages are presorted by customer zip code, which helps to shorten the time packages are in transit. Through three call centers in the U.S. and a network of customer support agents, plus one call center in the U.K., GSI provides customer care services for ecommerce via telephone, live chat and email. GSI combines and third-party technologies, including automatic call distribution, computer telephony integration, interactive voice response, email, workforce management, voice recording/monitoring and customer relationship management systems in the customer care platform. The U.K. call center offers customer care in multiple languages.
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