Profile: Exceed Company Ltd (EDS.OQ)
Exceed Company Ltd. (Exceed), incorporated on April 21, 2009, is engaged in the design, develop and wholesale footwear, apparel and accessories under the Xidelong brand name. The Company’s primary footwear is running footwear. The Company has three principal categories of products, including footwear, which mainly consists of running, leisure, basketball, skateboarding, canvas, tennis and outdoor footwear; apparel, which mainly consists of sports tops, pants, jackets, track suits, and coats and accessories, which mainly consists of bags, socks, hats and caps. The Company distributes its products mainly through Xidelong retail selling locations, including Xidelong retail stores, which sell its products exclusively, department store concessionary counters and stores-within-stores. As of December 31, 2011, the Company had 22 distributors operated 4,844 Xidelong retail selling locations.
The Company provides its distributors with retail policies and guidelines, training, advertising and marketing support. These distributors may also engage authorized third-party retailers to operate Xidelong retail selling locations. The Company manufactures some of its products in its production facility in Jinjiang and the remaining through third-party contract manufacturers. The Company’s production facility has a gross floor area of approximately 66,102 square meters. As of December 31, 2011, it had nine production lines with an annual production capacity of approximately nine million pairs of footwear.
Exceed Company Ltd
Unit F, 24/F, China Overseas Bui
139 Hennessy Road, Wanchai